Review (August 2025)

Citizens offers personal and business banking, student loans, home equity products, credit cards, and more. you're made ready and so are we. ™

6.68B

Estimated Revenue

5.63M

Website Visitors

2/5

Trustpilot Score

What do we know about Citizens Financial Group?

Estimated Revenue (2020)

$6.68B

Total Employees

1600

Founded

1828

Industry

Banking

Location

Providence, United States

About

Citizens Financial Group: Ohio mortgage broker offering conventional mortgages, adjustable mortgages, jumbo loans and refinancing. Serving the entire state of Ohio with highly competitive rates. Free online prequalification or apply online.

Social Links

Alexa Ranking: 8329

What is Citizens Financial Group's Revenue?

Citizens Financial Group's estimated revenue for 2024 is $6.68B.

What does Citizens Financial Group do?

At Citizens Bank, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we're committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what's next on their own unique journey. Whether you're considering banking with us or looking to work with us, you'll find a customer-centric culture and a supportive, collaborative workforce at Citizens Bank. You're made ready and so are we. #MadeReady

What are the monthly traffic metrics for Citizensbank?

6/mo Traffic Growth

-3.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

6M

Time on Site

1.8Mins

Bounce Rate

71%

How fast is Citizensbank growing?

Citizensbank has grown by -24.1% in the last 6 months according to SimilarWeb.

How do people interact with Citizensbank?

Last month, Citizensbank received 6M visitors who spent an average of 1.8 minutes on the website and visited 1.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Citizensbank?

3.9M people (70%) visit Citizensbank directly. 1.4M (25%) people search for them in Google. Whereas, 11.1k (0%) discover Citizensbank through Facebook, Reddit, and YouTube. 29.3k (1%) visitors come from Citizensbank's email newsletters. Finally, 28.8k (0.5%) people come from affiliates and or paid referrals.

Who uses Citizensbank?

Citizensbank's top market is the United States and they receive 5.5M (98.5%) people.
Then the 2nd is India with 18.8k (0.3%).
The 3rd is is Canada with 13.8k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Citizensbank's ads on Google?

Google Ads

Citizens™ Student Loans - Low Rates & No Application Fee

https://www.citizensbank.com/promo/studentloan.aspx

Complete Your App Today. Plan Long-Term with Our Multi-Year Approval* Loan Options. Coverage For All The Years You Are In School With Multi-Year Approval*. Apply Now. Zero prepayment penalty. Autopay Discount. No disbursement fee.

Citizens™ Home Equity - Rates as Low as 3.25% APR*

https://homeequity.citizensbank.com/online/equityrate

Estimate Your Rate and Monthly Payments with Our HELOC Calculator. Apply Now! Flexible Repayment Terms. Flexible Access to Funds. Customer Discounts. Types: Line of Credit, Home Improvement & Repair, Debt Consolidation.

Home Equity Line of Credit | New to HELOC? You Could Save‎

https://homeequity.citizensbank.com/ny/equityrate?

New Customers Can Take An Additional 0.25% Off Their Rate.* Online Only!

Home Equity Line of Credit | Rates As Low As 4.24% APR*‎

https://homeequity.citizensbank.com/ny/equityrate?

New to HELOC? Hurry for Rates As Low As 4.24% APR* Online Only Offer, Apply Now! Types: Line of Credit, Home Improvement & Repair, Debt Consolidation 125 Park Ave 18th floor, New York, NY‎ - (917) 494-6042‎ - Closed today · Hours Saturday Closed Sunday Cl

Affordable Student Loans - Rates as Low As 4.03% APR*‎

https://studentloans.citizensbank.com/student

Apply Now For Affordable and Flexible Student Loan Options Through Graduation² Zero prepayment penalty · No disbursement fee · Autopay Discount · No application fee Types: Fixed Rate Student Loans, Var. Rate Student Loans, Fixed Rate Parent Loans

What do Citizensbank's customers say about them?

Review Score

2/5

Total Reviews

17

Info

Citizens Bank
5 Star
6.3%
4 Star
0.0%
3 Star
0.0%
2 Star
6.3%
1 Star
87.5%
Read reviews that mention
Ishraq N. Aljassar

Dishonest for marketing reasons

Reviewed on 2021-05-14T20:23:18

They are a big liar they begged to give me a Credit card line to buy Iphone without any impact on mycredit score but the result was inverted
read more
fran orenstein

Do I have to give it one star?? it…

Reviewed on 2021-05-10T23:12:38

Do I have to give it one star?? it doesn’t deserve it! Have gone round and round with them.Don’t ever take their credit card! They play games with your credit rating...apparently I missed a $7.05 payment in July of 2020 and paid it the next month they reduced my credit limit from $4800 to $250! And ofcourse reported it to credit agencies! Best part of this is the ripoff artists don’t send a bill! Supposed to guess when and what is due!
read more
Joseph Guido

Worst business credit card site imaginable.

Reviewed on 2021-04-01T21:16:08

This is the worst bank for a small business. The online access for the biz credit card and checking are completely separate,and they just did a massive overhaul to their credit card site. I have to enter my citizens checking account info every time i make a payment to my biz cc. The biz cc site is impossible to link with Quickbooks. Even when I log into the biz cc, I have to "search" for my account and then click on three more buttons just to see my transactions. It is a truly horrible, horrible experience, and I can't wait to go to the branch tomorrow and cancel my credit card account. How possibly did they just spend all that money revamping their biz cc site and this is the product they came up with - it's mind blowing how bad it is.
read more
Pam Marosan

If I could leave a negative star I…

Reviewed on 2021-02-25T20:20:24

If I could leave a negative star I would!!! I am DONE with this bank. Back in November my debit card was compromised and I had to order a new one.They said it would take 3-7 days...18 days later I had my card. 18 flipping days! This ruined my families Thanksgiving because I did not have access to a Zelle transaction, there fore had no money. Now fast forward 3 months...a fraudulent charge on my card; the card was cancelled and a new one was EXPRESS mailed to me. I let the representative know I need the card BEFORE my birthday since I was going out of town; that was 6 days before I was to leave. Now 5 days after my birthday I STILL HAVE NO DEBIT CARD. I have been given every excuse under the sun, mail, weather, Covid, Fed EX, none of which help me out. May I suggest you allow your bank locations to print up a dang debit card? Seems like just about every other financial institution is doing it these days. I have 2 direct deposits that I am currently waiting on, as soon as I have that money in my hand I am closing this account. Your incompetence is staggering!.
read more
Connie Davis

Long Time satisfied client

Reviewed on 2021-02-23T11:07:01

WOW. All these terrible reviews. I have had accounts at Citizens Bank for over 25 years going back to when it was called Charter One.Once I also had a mortgage which I have since paid off. My local branch has been robbed twice in the last 6 months but they have not caved in and closed it like many other banks would have done. I rarely do in person banking their website and app are great for bill paying and the rare check deposit since almost every transaction is online. When I do go in to my branch all the customer service representatives are friendly and helpful.
read more
Kai Hsieh

Citizens, the bank who DOESNT CARE ABOUT YOU!

Reviewed on 2021-02-04T15:01:15

I have been banking with them for 7 years now, and submitted a claim for an incomplete transaction back in December.Ive bene calling every other day since January to work with someone regarding this claim since they quickly sided with the vendor without reviewing my proof of documents to support my case. Its been two week of daily calls (me calling) and NO ONE is calling me back. The customer service department says they can only email the claims department and that’s it, so Im S.O.L. Pretty much. This is a HORRIBLE place to bank with and i would NEVER RECOMMEND THEM! If it weren't a pain to move my business accounts I would have left this subpar bank long time ago. Be wise, RUN! They ARE HORRIBLE TO DO BUSINESS WITH!!
read more
Elizabeth-Anne

Terrible

Reviewed on 2021-01-30T12:05:24

Cancelled my account with them due to a paltry $ 500 credit line ( I have $ 4,000 with Citibank )and them holding on to my check for a week as they said it was an out of state check and they wanted to ensure it would clear. What ??????? Bye-Bye !
read more
Eric Ray Graham

The WORST bank I ever banked with

Reviewed on 2021-01-26T12:17:30

The WORST bank I ever banked with, I gave this bank multiple chances, every time they failed.1st time I had fraudulent activity on my account, they then cancelled my debit card, after the frustration and all they did the investigation and returned my money, WAIT THERE'S MORE! - I paid for checks, and used my account daily. I continued to receive NUMEROUS overdraft fees, I had issues with customer service, I filed complaints, everything you can think of and nothing. I spoke to several supervisors again nothing was done. OH JUST WAIT! I had $34.00 in my account ordered my checks, and after a couple days, money went missing and they told me I used it when I had NO debit card hahaha jokes on them, and it took them 3 weeks to send me a debit card, I NEVER GOT THE 1ST ONE!!!!! So, I called and complained. I got the 2nd card, trouble activating, I got to speak to someone - NO PIN # OMG I was MAD! - They said 7-10 business days for the PIN # to come in the mail. OH, I had to complain because I had 1 cent into the account and would NOT close the account unless it's $0.00n I had ENOUGH and shut down the account. I RATHER DEAL WITH BANK OF AMERICA THEN THEM! After weeks I was DONE with them!!!!!
read more

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