Review (August 2025)
Compare insurance for your car, home, van, bike, life and more at confused.com. buy car or home insurance & choose a free gift with confused.com rewards
320M
Estimated Revenue
4.08M
Website Visitors
4.4/5
Trustpilot Score
What do we know about Confused.com?
What is Confused.com's Revenue?
Confused.com's estimated revenue for 2024 is $320M.
What does Confused.com do?
Don't be confused. Be Confused.com! So much confusion, particularly when it comes to car insurance. But Confused.com is one website that can make it crystal clear. Having kicked off in 2002, we're the first and longest-running UK insurance comparison site. Our online comparison is free and easy to use. We remember your details to make it even easier to get a quote. Plus our website is secure and we're regulated by the Financial Conduct Authority. In short, we're on your side. Are you interested in working for us? You should be! Check out our careers page for the latest vacancies: https://www.confused.com/about-us/careers We look forward to hearing from you! We are part of Penguin Portals – the largest network of comparison platforms for financial services in the world. Our holding company is Penguin Portals Ltd, a subsidiary of Admiral Group plc and one of two holding companies that make up the Penguin Portals network. For more information, visit: https://www.penguinportals.com/
What are the monthly traffic metrics for Confused?
6/mo Traffic Growth
3.20%
All Time Traffic Growth
Create Free Account
Monthly Hits
4M
Time on Site
6.5Mins
Pages per Visit
6.0
Bounce Rate
33%
How fast is Confused growing?
Confused has grown by -20.2% in the last 6 months according to SimilarWeb.
How do people interact with Confused?
Last month, Confused received 4M visitors who spent an average of 6.5 minutes on the website and visited 6.0 different pages per session. Overall, 33% of people bounce on the first visit.
How do people find Confused?
1.6M people (40%) visit Confused directly. 2M (48%) people search for them in Google. Whereas, 56.2k (1%) discover Confused through Facebook, Reddit, and YouTube. 205.3k (5%) visitors come from Confused's email newsletters. Finally, 96.6k (2.4%) people come from affiliates and or paid referrals.
Who uses Confused?
Confused's top market is the United Kingdom and they receive 3.9M (96.3%) people.Then the 2nd is United States with 39.8k (1.0%).The 3rd is is Ireland with 7.6k (0.2%).
Traffic Growth (last 6 months)
What are Confused's ads on Google?
Google Ads
Cheap UK Car Insurance | 95% of customers recommend us
https://www.confused.com/campaign/car-insurance/cheap-car-insurance
Compare car insurance prices from top UK insurers with Confused.com! Tailored quotes for you. We'll beat your renewal. Get prices in minutes. Helping drivers win. Secure and free to use. Compare top UK brands. Quick & easy comparison.
Compare Cheap Car Insurance Quotes - Confused.com
https://www.confused.com/campaign/car-insurance/car-insurance-comparison
Get a quote today & see how much you could save with Confused.com. Get prices in minutes. Compare top UK brands. Secure and free to use. Tailored quotes for you.
Confused.com UK Car Insurance | We could save you up to £272
https://www.confused.com/campaign/car-insurance/car-insurance
Compare up to 111 UK car insurance quotes. 96% of customers recommend us! Get prices in minutes. Secure and free to use. Compare top UK brands. Quick & easy comparison. Tailored quotes for you. Insurance coverage: Car Insurance, Bike Insurance, Van Insura
Car Insurance in England | 95% of customers recommend us
https://www.confused.com/campaign/car-insurance/car-insurance
Get your car insurance in minutes. Compare up to 119 quotes online. Secure and free to use. Tailored quotes for you. Compare top UK brands. Get prices in minutes. Quick & easy comparison.
Compare UK Insurance Quotes - Find Our Best Price In Minutes
https://www.confused.com
Compare car, home, van insurance & more. Get a quote and see if you could save! 1st price comparison site. Mobile friendly website. Compare top UK brands. Secure and free to use. Get prices in minutes. Tailored quotes for you. Quick & easy comparison.
What do Confused's customers say about them?
Review Score
4.4/5
Total Reviews
2676
Info
Confused.comRead reviews that mention
Brilliant experience and great saving…
Reviewed on 2021-05-25T11:44:05
Easy to use and also got a great…
Reviewed on 2021-05-24T14:32:07
Good site
Reviewed on 2021-05-24T13:02:12
I found my car insurance via…
Reviewed on 2021-05-24T10:25:33
Liers
Reviewed on 2021-05-22T16:28:17
Cheapest car insurance quotes
Reviewed on 2021-05-22T14:31:12
Nice and quick ?
Reviewed on 2021-05-22T14:00:11
not good
Reviewed on 2021-05-22T11:06:02
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