Review (August 2025)

Content marketing institute (cmi): our mission is to advance the practice of content marketing, through online education, print, and in-person events.

6.96M

Estimated Revenue

352.81k

Website Visitors

4/5

Trustpilot Score

What do we know about Content Marketing Institute?

Estimated Revenue (2020)

$6.96M

Total Employees

160

Founded

2007

Industry

Marketing And Advertising

Location

New York, United States

About

Content Marketing Institute: Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education, print, and in-person events.

Social Links

Alexa Ranking: 14118

What is Content Marketing Institute's Revenue?

Content Marketing Institute's estimated revenue for 2024 is $6.96M.

What does Content Marketing Institute do?

Welcome to the Content Marketing Institute (CMI), a UBM company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can't overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help. People ask us all the time how CMI came to be. It's simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we've found that people have a lot of questions about content marketing. Here are just a few of the questions we hear all the time: How do I develop a strategy? How do I create content that my audience will find valuable? How can I measure what's working (and what's not) to make changes? Here's the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything. We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights. Marketers thanked us for the feedback, but some wanted more help. That's when we started working with clients to help them with their content marketing strategy. Like what you find here? Subscribe to our email to get the latest in content marketing delivered to your inbox: http://cmi.media/getemail

What are the monthly traffic metrics for Contentmarketinginstitute?

6/mo Traffic Growth

-9.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

353k

Time on Site

1.2Mins

Bounce Rate

76%

How fast is Contentmarketinginstitute growing?

Contentmarketinginstitute has grown by -13.6% in the last 6 months according to SimilarWeb.

How do people interact with Contentmarketinginstitute?

Last month, Contentmarketinginstitute received 353k visitors who spent an average of 1.2 minutes on the website and visited 1.0 different pages per session. Overall, 76% of people bounce on the first visit.

How do people find Contentmarketinginstitute?

127.4k people (36%) visit Contentmarketinginstitute directly. 187.3k (53%) people search for them in Google. Whereas, 10.1k (3%) discover Contentmarketinginstitute through Facebook, Reddit, and YouTube. 9.2k (3%) visitors come from Contentmarketinginstitute's email newsletters. Finally, 384.7 (0.1%) people come from affiliates and or paid referrals.

Who uses Contentmarketinginstitute?

Contentmarketinginstitute's top market is the United States and they receive 88.7k (25.1%) people.
Then the 2nd is India with 40.7k (11.5%).
The 3rd is is United Kingdom with 20.3k (5.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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