Review (August 2025)

Since 2006, cool mom picks is helping parents make life a little easier, a litle more fun, a little more cool, a little more meaningful. from publishers kristen chase + liz gumbinner.

31.06M

Estimated Revenue

129.51k

Website Visitors

4/5

Trustpilot Score

What do we know about Cool Mom Picks?

Estimated Revenue (2020)

$31.06M

Total Employees

9

Founded

2006

Industry

Online Media

Location

Lithia Springs, United States

About

Cool Mom Picks: Since 2006, Cool Mom Picks is helping parents make life a little easier, a litle more fun, a little more cool, a little more meaningful. From publishers Kristen Chase + Liz Gumbinner.

Social Links

Alexa Ranking: 143160

What is Cool Mom Picks's Revenue?

Cool Mom Picks's estimated revenue for 2024 is $31.06M.

What does Cool Mom Picks do?

"The online arbiter of cool for the swingset crowd" - Parents Magazine The best in gifts, gear, and everything new and cool for moms" -Martha Stewart "Best of the Web for Kids" -InStyle "The number 1 shopping blog for parents" - Babble Cool Mom Picks was founded as a grassroots blog by entrepreneurs Kristen Chase and Liz Gumbinner in 2006, and has grown to be arguably the most influential, trusted, lifestyle platform online for parents looking for the best in gifts, gear, tech, tips, style, recipes, advice columns and resources for parents. (Yes, that means dads too.) The network has grown has grown to includes verticals Cool Mom Tech and Cool Mom Eats, the award-winning podcast Spawned with Kristen and Liz, and a vast social media presence with nearly 1mm followers. Mothers themselves, Kristen and Liz, are prominent influencers in their own right. They are often featured in national and local media discussing gift ideas, parenting trends and hot topics, shopping deals, technology, mobile apps, social media, and marketing to parents. They've been featured in the NY Times, LA Times, Washington Post, and many regional papers. Broadcast appearances include The TODAY Show, CBS This Morning, GMA Live!, The Martha Stewart Show, CNN, HLN, ABC News Now, CBS Atlanta, NY1, and cross-country satellite media tours for local network affiliates. Cool Mom Picks also has a dedicated internal marketing consultancy, offering brands and agencies innovative award-winning campaign partnerships, original content creation, social media guidance, influencer targeting, and an overall fun experience. Visit us. You'll like it! http://www.coolmompicks.com Advertising/sponsorship inquiries: [email protected] Editorial pitches: [email protected]

What are the monthly traffic metrics for Coolmompicks?

6/mo Traffic Growth

-23.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

130k

Time on Site

0.5Mins

Bounce Rate

82%

How fast is Coolmompicks growing?

Coolmompicks has grown by 19.4% in the last 6 months according to SimilarWeb.

How do people interact with Coolmompicks?

Last month, Coolmompicks received 130k visitors who spent an average of 0.5 minutes on the website and visited 1.0 different pages per session. Overall, 82% of people bounce on the first visit.

How do people find Coolmompicks?

22.3k people (17%) visit Coolmompicks directly. 93.8k (72%) people search for them in Google. Whereas, 12.3k (9%) discover Coolmompicks through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Coolmompicks's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Coolmompicks?

Coolmompicks's top market is the United States and they receive 96.2k (74.3%) people.
Then the 2nd is Canada with 6.9k (5.3%).
The 3rd is is Australia with 2.8k (2.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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