Review (August 2025)

Meet the cowboy 4, the connected electric bike for urban riders. with an intuitive motor to sense your pedaling force and a companion app in the cockpit to guide your ride, tune into a newfound freedom in the city.

8M

Estimated Revenue

343.65k

Website Visitors

4/5

Trustpilot Score

What do we know about COWBOY?

Estimated Revenue (2020)

$8M

Total Funding

$41.58M

Total Employees

160

Founded

2017

Industry

Internet

Last Funding Date

Series B Jul 2020

Location

Ixelles, Belgium

About

COWBOY: Designed to be the smoothest ride in town, the Cowboy 4 connects you with real-time guidance and service so you'll reach any place in the city swiftly and safely. The streets are yours with the new Cowboy 4, the electric bike for urban riders.

Social Links

Alexa Ranking: 73394

What is COWBOY's Revenue?

COWBOY's estimated revenue for 2024 is $8M.

What does COWBOY do?

Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Cowboy's main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner. Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot "Best of the Best" award for the prototype of the 2019 model. With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy's vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service. Cowboy was founded in Brussels in 2017, raised ten million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in the Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. In April 2019 Cowboy launched its second model and introduced it to Germany, France, the Netherlands and most recently Austria.

What are the monthly traffic metrics for Cowboy?

6/mo Traffic Growth

-4.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

344k

Time on Site

1.9Mins

Bounce Rate

48%

How fast is Cowboy growing?

Cowboy has grown by -46.6% in the last 6 months according to SimilarWeb.

How do people interact with Cowboy?

Last month, Cowboy received 344k visitors who spent an average of 1.9 minutes on the website and visited 3.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Cowboy?

94.2k people (27%) visit Cowboy directly. 144.3k (42%) people search for them in Google. Whereas, 11.1k (3%) discover Cowboy through Facebook, Reddit, and YouTube. 1.3k (0%) visitors come from Cowboy's email newsletters. Finally, 163.2 (0.0%) people come from affiliates and or paid referrals.

Who uses Cowboy?

Cowboy's top market is the Germany and they receive 64.5k (18.8%) people.
Then the 2nd is Belgium with 45.8k (13.3%).
The 3rd is is France with 40.3k (11.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Cowboy's ads on Google?

Google Ads

Cowboy.com - Cowboy, the connected bike - Ready for the ride

https://us.cowboy.com/pages/ready-for-the-ride

The Belgian-born electric bike is on the move. Get ready for a new way to ride. Take a look at the minimalistic design and connected experience of the Cowboy 4.

Cowboy Electric Bikes - Meet the new C4 & C4 ST

https://us.cowboy.com/

Two lightweight frames to suit any style. Order by 10/31 with early bird price of $1,990. Integrated QuadLock cockpit holds and charges your phone. Easily access live ride data. 3D Navigation. GPS Tracking. Smartphone Cockpit. Crash...

Cowboy Electric Bikes - Meet the new C4 and C4 ST

https://us.cowboy.com/

The smoothest ride in town. Available in two frames and 3 colors. Integrated Quadlock cockpit holds and charges your phone. Easily and safely get live data. Auto Unlock. Light Removable Battery. 3D Navigation. 43.5 miles Range. Wireless Phone Charging.

Keyword: cowboy

Cowboy Electric Bikes - Meet the new Cowboy 4

https://us.cowboy.com/

Climb high with smooth uphill assistance. Order by 10/31 and get Early Bird price $1,990.

Cowboy Electric Bikes - Meet the new C4 & C4 ST

https://us.cowboy.com/

Two lightweight frames to suit any style. Order by 10/31 with early bird price of $1,990. Integrated QuadLock cockpit holds and charges your phone. Easily...

Keyword: ebike under 1000

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