Review (August 2025)

If you're looking for the best breakfast all day, lunch, and dinner restaurant, then visit your friendly neighborhood cracker barrel old country store. order online for curbside, pickup, or delivery.

2.81B

Estimated Revenue

10.33M

Website Visitors

1.9/5

Trustpilot Score

What do we know about Cracker Barrel?

Estimated Revenue (2020)

$2.81B

Total Employees

20000

Founded

1969

Industry

Restaurants

Location

Lebanon, United States

About

Cracker Barrel:

Social Links

Alexa Ranking: 34029

What is Cracker Barrel's Revenue?

Cracker Barrel's estimated revenue for 2024 is $2.81B.

What does Cracker Barrel do?

Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that's surprisingly unique, genuinely fun and reminiscent of America's country heritage…all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n' dumplins as well as its signature biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences. Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969 in Lebanon, Tenn. and operates over 595 company-owned locations in 42 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m.  For more information, visit crackerbarrel.com.

What are the monthly traffic metrics for Crackerbarrel?

6/mo Traffic Growth

-13.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

10M

Time on Site

2.8Mins

Bounce Rate

30%

How fast is Crackerbarrel growing?

Crackerbarrel has grown by -9.8% in the last 6 months according to SimilarWeb.

How do people interact with Crackerbarrel?

Last month, Crackerbarrel received 10M visitors who spent an average of 2.8 minutes on the website and visited 4.0 different pages per session. Overall, 30% of people bounce on the first visit.

How do people find Crackerbarrel?

2.8M people (27%) visit Crackerbarrel directly. 6.8M (66%) people search for them in Google. Whereas, 117.9k (1%) discover Crackerbarrel through Facebook, Reddit, and YouTube. 97.1k (1%) visitors come from Crackerbarrel's email newsletters. Finally, 82.5k (0.8%) people come from affiliates and or paid referrals.

Who uses Crackerbarrel?

Crackerbarrel's top market is the United States and they receive 10.2M (98.6%) people.
Then the 2nd is Canada with 32.7k (0.3%).
The 3rd is is United Kingdom with 17.3k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Crackerbarrel's ads on Google?

Google Ads

Crackerbarrel Store‎

https://www.crackerbarrel.com/locations/tour-groups

Visit with Your Next Group for Great Food and Unique Gifts Today! Highlights: Offering Unique Gifts To Travelers, Help Make Dining And Paying With Large Groups…

Cracker Barrel® Menu | View Online Before You Stop By‎

https://crackerbarrel.com/menu

See What's Cooking in Our Kitchen! Explore Our Menu & Specials Online Today. Perfect For Large Groups · Old Country Store Shop · Daily Lunch Specials · Road Trip Ready Meals Amenities: Homemade Meals, Old Country Store Shop, Seasonal Menus

Cracker Barrel® Menu - View Online Before You Stop By‎

https://www.crackerbarrel.com/menu

See What's Cooking in Our Kitchen! Explore Our Menu & Specials Online Today. Road Trip Ready Meals · Old Country Store Shop · Daily Lunch Specials · Perfect For Large Groups Amenities: Homemade Meals, Old Country Store Shop, Seasonal Menus

Cracker Barrel Restaurants - Comfort Food at Home

https://www.crackerbarrel.com/

Our To-Go Family Meal Basket Includes All Your Favorites, Packed Hot and Ready to Share! Order Cracker Barrel Online Today for Curbside, Pickup, or Delivery! Cracker Barrel To-Go. Join the Wait List. Order Online. Amenities: Homemade Meals, Old Country Store Shop.

Keyword: cracker barrels

Cracker Barrel® Restaurants | More Than Great Home Cooking‎

https://crackerbarrel.com/

Rating for crackerbarrel.com: 4.1 Kitchen and Country Store, Visit Cracker Barrel® & Explore Unexpected Delights! Daily Lunch Specials · Perfect For Large Groups · Road Trip Ready Meals · Old Country Store Shop

What do Crackerbarrel's customers say about them?

Review Score

1.9/5

Total Reviews

74

Info

Cracker Barrel
5 Star
0.0%
4 Star
0.0%
3 Star
15.0%
2 Star
30.0%
1 Star
55.0%
Read reviews that mention
Susan

My family used to enjoy going to…

Reviewed on 2021-05-23T19:08:31

My family used to enjoy going to Cracker Barrel over the years, from the reasonable prices,to the large portions, to the gift shop and to sitting on the rocking chairs on the outside porch. Over the last 2 yrs and this last year especially, the prices have went way up and the portions have gotten smaller. Sorry to say, we won't be back.
read more
Duane

No more haddock, no more me as a customer. Burnt muffins as well.

Reviewed on 2021-05-22T21:15:49

First of all, they got rid of haddock, which is about the only reason I ever went there.So I won't be going there anytime soon. Secondly the muffins and biscuits were burnt. Thirdly the meatloaf had virtually no flavor that my wife and I ordered,a and it appeared to be a lunch portion at a dinner price. They appear to be getting a little arrogant, as I think people have nowhere else to go. They need to key up restaurants near me and find out that we have a lot of choices they're not the only one.
read more
Nawsttam

As an industrial psychologist who…

Reviewed on 2021-05-22T20:40:44

As an industrial psychologist who literally applies psychological principles to the workplace for a living,I'm never eating at another Cracker Barrel again because of how I watched the employees being treated while I was there. Unacceptable. And, as a former restaurant manager of 23 years, I'm even more appalled and shocked by how dirty and poorly managed this place was. The food was cold, too.. so, abysmal scores all around, I guess.
read more
Greg Perry

Continuous disapointment

Reviewed on 2021-05-20T20:41:22

Take me out is what I use most of the time since covid. Unbelievable screwups every time I pick my order up,yes. The only reason I put up with this B S is my 88 year old Mom likes the food. They have changed their website, NOW it’s even worse than it was. No way I would continue to patronize this place if not for Mom.
read more
Denise Ellison

Sent steak back twice was raw ordered…

Reviewed on 2021-05-17T19:44:39

Sent steak back twice was raw ordered med well my son in law steak looked fine until he cut into itwas gray looking and daughter and i chicken and dumplings extra runny approached store manager he said waved order waitress brought recept 60 dollars we paid my husband refused to eat rest of of our food awful experience we will never eat their again!!!
read more
PATRICIA ROGERS

Brighton MIchigan Cracker Barrel

Reviewed on 2021-05-13T13:40:33

Brighton MIchigan, Cracker Barrel, I read the menu and picked the spicy grilled catfish,menu said in plain English, comes with tartar sauce for dipping, great, I love tartar sauce with fish. There was none on my plate, I told the waitress it was missing, she said "it does not come with it but I can get you some" I said the menu says it comes with it, she said menu does not say that. She can't read the menu, because it says that always, also she seemed shocked that I wanted hash brown casserole for both of my sides, so what I love the hash brown casserole.
read more
cross youngin

Cracker barrel Tulsa Oklahoma

Reviewed on 2021-05-10T21:42:48

We visited cracker barrel down in Tulsa Oklahoma we sit 30 minutes waiting for our order we asked forour waitress she came and said that our order hadn't even been put in yet because of somebody or at the table order the Beniget she was going to put the order in after the Beniget get done why make everyone wait she she have communicated better maybe improve on your customer service training
read more
Cynthia Clark

Special Occasion? Don't go to Cracker Barrel

Reviewed on 2021-05-09T20:04:00

Do not go to Cracker Barrel on Mother's Day or Father's Day if you have more than 4 people!They have very limited seating for any group 5 or more. They will not deviate & put tables together for your group when your name comes up. Instead you have to wait until the large group ahead of you vacates the table. We were told at 12:04 that it would be a 1.5 hour wait. It was much longer than 2 hours. We ordered & from finally got our food at 3:11. Cracker Barrel needs to get a better system in place. The food was good, but the wait was ridiculous. Would have rather been told up front about limitations on group of seating.
read more

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