Review (July 2024)
450.2M
Estimated Revenue
1M
Website Visitors
3.3/5
Trustpilot Score
What do we know about Crayola?
Estimated Revenue (2020)
$450.2M
Total Employees
1200
Founded
1903
Industry
Consumer Goods
Location
Easton, United States
About
Crayola: Discover the magic of color with a day of hands-on family fun! Each of our 5 locations is bursting with colorful attractions - all inspired by Crayola!
What is Crayola's Revenue?
Crayola's estimated revenue for 2023 is $450.2M.
What does Crayola do?
Our company has inspired artistic creativity in children since the first box of Crayola crayons rolled off the assembly line in 1903. Whether it's providing tools to put a purple octopus on the moon, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creative and inspired children, who we believe will one day lead the world. The company began when cousins Edwin Binney and C. Harold Smith took over Edwin's father's pigment business in 1885. For more than 120 years, the company carried the name of its founders, Binney & Smith, until 2007 when the company changed its name to Crayola. A Hallmark company, Crayola has called Lehigh Valley, Pennsylvania, its home for over 115 years. Today, the company's world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola Experience, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons. Diversity & Inclusion at Crayola Crayola is committed to ensuring our key organizational systems are free of bias and support an inclusive environment that delivers on Crayola's mission. We respect and include all forms of diversity, recognizing the unique contributions of all employees. Learn more about Crayola's Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspx
What are the monthly traffic metrics for Crayola?
6/mo Traffic Growth
57.40%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
1.9Mins
Pages per Visit
3.0
Bounce Rate
48%
How fast is Crayola growing?
Crayola has grown by -3.0% in the last 6 months according to SimilarWeb.
How do people interact with Crayola?
Last month, Crayola received 1M visitors who spent an average of 1.9 minutes on the website and visited 3.0 different pages per session. Overall, 48% of people bounce on the first visit.
How do people find Crayola?
209.9k people (21%) visit Crayola directly. 749.5k (75%) people search for them in Google. Whereas, 17.5k (2%) discover Crayola through Facebook, Reddit, and YouTube. 3.4k (0%) visitors come from Crayola's email newsletters. Finally, 5.1k (0.5%) people come from affiliates and or paid referrals.
Who uses Crayola?
Crayola's top market is the United States and they receive 706.3k (70.4%) people.Then the 2nd is Canada with 46.6k (4.6%).The 3rd is is United Kingdom with 38.8k (3.9%).
Traffic Growth (last 6 months)
What are Crayola's ads on Google?
Google Ads
Crayola.com | Create with Crayola | Crayola® Official Site
https://www.crayola.com/
Shop Crayons, Markers, Adult Coloring & More at Crayola.com! Free Shipping Over $40. Deal: 15% off with PATRIOTIC · On orders over $50 · Valid Jul 1 - Jul 31
Crayola.com | Create with Crayola | Crayola® Official Site
http://www.crayola.com/
Shop Crayons, Markers, Adult Coloring & More at Crayola.com! Free Shipping Over $50. Highlights: Free Coloring Pages, Diy Crafts, Games. Deal: 20% off with JUNE20 · On orders over $40 · Valid Jun 1 - Jun 28
Crayola.com | Crayola® Official Site | Find Colorful Creativity
http://www.crayola.com
Shop Crayons, Markers, Adult Coloring & More at Crayola.com! Find Everything You Need To Get Creative. Direct from Crayola®. Highlights: Free Shipping Available, Providing Step-By-Step Tutorials, Free Coloring Pages Available.
Crayola® Official Site | Shop Directly from Crayola | crayola.com
https://www.crayola.com/
Find Everything You Need To Get Creative. Shop Crayons, Markers, Adult Coloring & More at Crayola.com! Direct from Crayola®.
Crayola® Official Site | More Than Just Crayons
http://www.crayola.com
Shop Crayons, Markers, Adult Coloring & More at Crayola.com! Find Everything You Need To Get Creative. Direct from Crayola®. Highlights: Online Shopping Available, We Offer A Wide Range Of Products.
What do Crayola's customers say about them?
Review Score
3.3/5
Total Reviews
7
Info
CrayolaRead reviews that mention
Never had a problem before but had a…
Reviewed on 2021-01-30T09:16:18
Good value not great
Reviewed on 2020-12-03T21:33:29
Great purchase
Reviewed on 2020-07-26T09:20:39
BEST ART COMPANY!!!
Reviewed on 2020-04-28T16:57:30
I do remember buying all of that as a kid
Reviewed on 2020-01-27T17:47:54
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