Review (August 2025)

Crayon's suite of competitive intelligence software tools helps you see and seize opportunities so you can create a sustainable business advantage.

3.7M

Estimated Revenue

99.62k

Website Visitors

4/5

Trustpilot Score

What do we know about Crayon?

Estimated Revenue (2020)

$3.7M

Total Employees

110

Founded

2014

Industry

Marketing And Advertising

Location

Boston, United States

About

Crayon: Crayon market and competitive intelligence tools provide a 360 degree view of your competitors' activities on a single dashboard with analysis and collaboration. Intel for marketing, sales, product, execs.

Social Links

Alexa Ranking: 34797

What is Crayon's Revenue?

Crayon's estimated revenue for 2024 is $3.7M.

What does Crayon do?

Crayon's market and competitive intelligence software platform enables businesses to capture, analyze, and act on market movements from their competitors, customers, and partners. Tens of thousands of teams use Crayon's software to automatically track and analyze complete competitive intelligence - external messaging and positioning, product and pricing changes, hiring plans, go-to-market strategies, and more - pulling from hundreds of millions of sources. Crayon customers have seen competitive win rates improve more than 50% by enabling their sales teams with dynamic battlecards, efficiency savings of 20% or more by automating their competitive research, and strategic and tactical wins across marketing, product, and executive leadership teams. Forrester Research named Crayon a Leader in the New Wave report on Market & Competitive Intelligence Platforms, and cited that Crayon leads the pack with a focus on measuring the platform's impact on sales and is differentiated in catching and annotating changes to the complete domain of a company website, including a company's deep website pages. To learn more about Crayon, visit www.crayon.co.

What are the monthly traffic metrics for Crayon?

6/mo Traffic Growth

12.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

100k

Time on Site

6.9Mins

Bounce Rate

44%

How fast is Crayon growing?

Crayon has grown by 15.2% in the last 6 months according to SimilarWeb.

How do people interact with Crayon?

Last month, Crayon received 100k visitors who spent an average of 6.9 minutes on the website and visited 12.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Crayon?

48.5k people (49%) visit Crayon directly. 41.6k (42%) people search for them in Google. Whereas, 1.1k (1%) discover Crayon through Facebook, Reddit, and YouTube. 5.8k (6%) visitors come from Crayon's email newsletters. Finally, 127.4 (0.1%) people come from affiliates and or paid referrals.

Who uses Crayon?

Crayon's top market is the United States and they receive 53k (53.2%) people.
Then the 2nd is India with 6.3k (6.4%).
The 3rd is is United Kingdom with 4.6k (4.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Crayon's ads on Google?

Google Ads

Crayon's Guide To CI - Competitor Analysis Guide - crayon.co

https://www.crayon.co/success/competitive-intelligence-guide-2020

Learn To Out-Market Competitors w/ Effective Competitive Analysis, & Enablement Strategies. Learn To Gain Insights On Competitors, Analyze Data To Drive Action & Win Market Share. Outmarket the Competition. Rated #1 CI Software. Get Actionable Insights.

Competitive Analysis Tool - 360 Degree View of Your Market - crayon.co‎

https://app.crayon.co/signup/

360 Degree View of Competitors. Analyze/Collaborate In 1 Dash. Free Sign Up.

Competitive Analysis Tools | Outmarket Your Top Competitors‎

https://www.crayon.co/success/free-report-offer-detailed-analysis

Stay 1 Step Ahead w/ a 360 Degree View of Your Competitors' Complete Digital Footprint

Competitive Analysis Tool | 360 Degree View of Your Market | crayon.co‎

https://www.crayon.co/success/free-report-offer-detailed-analysis

360 Degree View of Competitors. Analyze/Collaborate In 1 Dash. Get A Free Report

Competitive Intelligence eBook | Ultimate Guide to CI

https://www.crayon.co/success/intel-guide/

Includes 40+ pages, 22 Insight Types, & Actionable Techniques to Use Right Away. Learn How To Out-market and Out-maneuver Your Competitors By Tracking Their Every Move. The New Way of Doing CI.

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