Review (August 2025)
Buy and sell preowned luxury watches at crown & caliber. we're the premier buyer and seller of used luxury watches including rolex, cartier, and omega.
45M
Estimated Revenue
703.28k
Website Visitors
2.8/5
Trustpilot Score
What do we know about Crown & Caliber?
Estimated Revenue (2020)
$45M
Total Employees
44
Founded
2012
Industry
Retail
Location
Atlanta, United States
About
Crown & Caliber: Buy and sell preowned luxury watches at Crown & Caliber. We're the premier buyer and seller of used luxury watches including Rolex, Cartier, and OMEGA.
What is Crown & Caliber's Revenue?
Crown & Caliber's estimated revenue for 2024 is $45M.
What does Crown & Caliber do?
Crown & Caliber is proud to be the No. 1 online marketplace for certified pre-owned luxury watches. A watch is more than just a simple piece of jewelry. Many are family heirlooms, represent special memories, and have personal value that's worth more than any monetary price. It's our goal to make the task of buying or selling any pre-owned luxury timepiece a safe, personal, and rewarding experience. Our process is simple and secure. Once you request a quote, we'll send you an insured, pre-paid FedEx package that you can send back directly from your home. After the watch reaches our facilities, it's insured by Lloyds of London, so our customers can be confident that their watch is in trusted hands. We purchase timepieces from luxury brands that have proven their excellence and reliability. Our horology experts and watchmakers have decades of experience to back up the knowledge and skills necessary to guaranteeing both accuracy and quality. Find us on Instagram and Twitter @crownandcaliber — and check out our site to browse our timepieces and get a quote!
What are the monthly traffic metrics for Crownandcaliber?
6/mo Traffic Growth
7.90%
All Time Traffic Growth
Create Free Account
Monthly Hits
703k
Time on Site
2.1Mins
Pages per Visit
3.0
Bounce Rate
54%
How fast is Crownandcaliber growing?
Crownandcaliber has grown by 4.4% in the last 6 months according to SimilarWeb.
How do people interact with Crownandcaliber?
Last month, Crownandcaliber received 703k visitors who spent an average of 2.1 minutes on the website and visited 3.0 different pages per session. Overall, 54% of people bounce on the first visit.
How do people find Crownandcaliber?
282.8k people (40%) visit Crownandcaliber directly. 347k (49%) people search for them in Google. Whereas, 15.4k (2%) discover Crownandcaliber through Facebook, Reddit, and YouTube. 143.4 (0%) visitors come from Crownandcaliber's email newsletters. Finally, 32.9k (4.7%) people come from affiliates and or paid referrals.
Who uses Crownandcaliber?
Crownandcaliber's top market is the United States and they receive 602.5k (85.7%) people.Then the 2nd is Canada with 20.9k (3.0%).The 3rd is is United Kingdom with 11k (1.6%).
Traffic Growth (last 6 months)
What are Crownandcaliber's ads on Google?
Google Ads
CrownandCaliber.com - Crown & Caliber
https://www.crownandcaliber.com/
Shop Our Pre-Owned Luxury Watches. 3 to 12 Month Financing Available! Monthly payments · Free shipping · Featured in Forbes · Convenient and quick
CrownandCaliber.com - Crown & Caliber - Free Shipping & Returns
https://www.crownandcaliber.com/
Shop The Premier Pre-Owned Luxury Watch Marketplace Risk Free. Featured in Forbes. Monthly payments. Convenient and quick. Categories: Men's Watches, Women's Watches.
Vintage Rolexes Watch | Free Shipping & Returns
https://www.crownandcaliber.com/collections/rolex-watches
Shop The Premier Pre-Owned Luxury Watch Marketplace Risk Free. Monthly payments. 1 year limited warranty. Up to 50% off retail. Highlights: Multiple Payment Options Available, BBB Accredited Business, Customer Service Available.
Buy Used Rolexes Today - CrownandCaliber.com
https://www.crownandcaliber.com/buy/rolex
Buy Authentic Pre-Owned Rolexes. 3 to 12 Month Financing Available! 1 year limited warranty · Free shipping · Up to 50% off retail · Monthly payments
Omega Used Watches | Free Shipping & Returns
https://www.crownandcaliber.com/collections/omega-watches
Shop The Premier Pre-Owned Luxury Watch Marketplace Risk Free. Monthly payments. Convenient and quick. Featured in Forbes. Services: Luxury Watch Sales, Luxury Watch Procurement, Luxury Watch Consignment.
What do Crownandcaliber's customers say about them?
Review Score
2.8/5
Total Reviews
6
Info
Crown & Caliber5 Star
33.3%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
66.7%
Read reviews that mention
Jing San
Appalling experience with C&C
Reviewed on 2021-05-23T00:14:38
I recently purchased a watch from Crown and Calibre as I had heard good things about them.My experience with the overall purchase was appalling considering their statement "While no company is perfect, we strive for excellence at all points of the watch buying and selling partnership".
Aside from the purchase confirmation, I received no other communication for my purchase. No tracking number, no shipping status. They left me in the dark until FedEx contacted me that a delivery was expected.
For a company that runs a YouTube channel educating people on watches their customer service team is suprisingly ignorant. I contacted them regarding a bracelet resizing for my purchase and they had no idea what I was talking about. I had to explain that the bracelet was probably too big and if they could actually size the bracelet down for me. Then as I had experienced with their customer service so far, they left me on read and never resolved my query.
Upon receipt of my watch, they attached this red label on it where removing it would void the free return grace period. This is fine and all but removing the label results in the sticky residue to remain in my expensive watch. Are you kidding me? Have they no regard for what they sell that each purchase results in this sticky crap to ruin the watch. I had to go out of my way to purchase a removing agent just to clean my watch.
My second day of wearing my watch I experienced one of the pin screws unscrewing. Keeping in mind this watch was maybe 1-2 years old at tops, this is a significant lack of attention to detail the C&C staff have on their end. My guess is that they bought the watch off the first user, just rescrewed in the links which were taken out without reapplying Loctite and that was that. Imagine what would of happened if the screw unscrewed all the way and my watch fell to the ground on my second day of ownership. A purchase with a "renowned" dealer like C&C should not be leaving me feeling insecure but here I am now afraid to wear my watch in case it disassembles itself. I now have to go out of my way to return to the Rolex Boutique (again, since I had to go the first time to size the bracelet) to be able to wear my watch with confidence.
What kind of a show are you running? The buying experience felt like I was doing you a favour getting rid of stock instead of an actual purchasing experience. I'll only ever browse your site to price match for Watchfinder.
read more
Alex
Bait and Switch?
Reviewed on 2021-05-05T19:45:28
After many months searching and researching different watch retailers and marketplaces,I was absolutely THRILLED to come across my dream watch on Crown & Caliber. I was familiar with the name and reputation, but a first time customer and was excited to have the opportunity to work with them.
The Crown & Caliber website is very organized and has a detailed system for displaying availability and specifications of timepieces. Unfortunately, the watch was noted as 'on hold', so I decided to check back periodically to see if anything changed on the listing. Imagine my excitement when, upon review, the listing showed the watch as once again available.
I immediately jumped at the opportunity to add to my cart and purchased the watch. I received email confirmation of my order, and shipping confirmation (via SMS/text message, and email confirmation). I couldn't have been more excited...
Flash forward to the next day, when I received a very polite call letting me know that there was an issue with their 'trade in' system and another individual who was contemplating a trade in of their watch had already 'reserved' this model. During the evaluation period, the hold expired and I purchased the newly available watch. Unfortunately, they would not honor my purchase, would be honoring the trade in, and had no suitable alternative watches to offer.
Seeing the critical reviews on here I am seeing a common pattern of Bait & Switch tactics that makes me question the credibility of these claims, and whether such a watch even existed to begin with. This is beyond disappointing and erodes my trust in the Crown & Caliber brand.
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Frank Todd
Crown and Caliber's growing problem with False Advertisements. Check complaints with the Better Business Bureau before transacting
Reviewed on 2021-03-08T17:44:02
Notice the last 2 reviews on the BBB now detail Crown and Caliber's ("C&C") growing problem with False Advertisements.In fact, most of the reviews here outline very questionable business practices by this company. While an "error" or two may be an honest mistake, the large quantum of similar "errors" combined with the company's responses which seek to minimize their misdeeds, suggests an element of scienter in their approach to doing business. Don't brush off the 3/5star rating when considering whether to do business with this company.
C&C understand the value of a watch depends heavily on it being part of a complete package including box and papers. The company advertised the watch I purchased as being a complete package that included the original watch and papers. The company then shipped the watch without the box and papers as advertised. When confronted, C&C admitted to the false nature of the advertisement and the lack of "box and manuals as advertised." Instead of offering a discount that would reflect the appropriate value of the watch according to well-documented industry standards, the company resorted to lies about the number of times they have been caught in similar false advertising situations. The company not only has shown no remorse for their false advertising but at every turn has actively attempted to minimize the magnitude of the moral failings.
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Matt
Highly Recommended!
Reviewed on 2020-12-12T00:00:21
I have bought two watches ( Rolex Datejust, Tag Heuer Carrera ) from Crown & Caliber,and couldn't be happier with both experiences! They offer fast professional service and are one of the most trusted dealers in the game. I will be buying from them for many years to come!
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P Reilly
Reputable and Professional Company
Reviewed on 2020-09-21T22:05:37
I sold my husband’s Rolex to C&C and they had outstanding customer service. I was given an estimate of what they would pay after sending them pictures of the watch and paperwork.They responded promptly, were very helpful and walked me through the entire process. They sent me a check for the full amount they had stated very quickly. I would highly recommend Crown & Caliber to anyone wanting to work with a reputable watch company.
read more
Eric
Waited too long time
Reviewed on 2018-12-21T19:28:59
I sold my watch to this store. First time they said my watch $3000, after over 2 weeks inspection they give me many reasons to get down the price.I lost 1 month to sell my watch and get a check. I never recommend you guys sell watch this store. So suck, so long time.
read more
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