Review (August 2025)

Dia & co personal styling and plus size clothing for women exclusively in sizes 10-32. no subscription required. free shipping and returns at dia.com.

4.2M

Estimated Revenue

715.16k

Website Visitors

3.1/5

Trustpilot Score

What do we know about Dia&Co?

Estimated Revenue (2020)

$4.2M

Total Funding

$90M

Total Employees

140

Founded

2015

Industry

Apparel Fashion

Last Funding Date

Series C Nov 2018

Location

New York, United States

About

Dia&Co: Dia & Co personal styling and plus size clothing for women exclusively in sizes 10-32. No subscription required. Free shipping and returns at dia.com.

Social Links

Alexa Ranking: 70385

What is Dia&Co's Revenue?

Dia&Co's estimated revenue for 2024 is $4.2M.

What does Dia&Co do?

The Challenge: 67% of American women wear sizes 14+—that's 100 million women. Yet this majority is systematically underserved by the retail industry. The plus size community faces paltry options, unwelcoming environments, and a lack of representation—all adding up to a disappointing experience with style. Our Vision: Style freedom through a life well-lived The Dia&Co Solution: Dia&Co is the only retail service dedicated to meeting the plus size community's full range of style needs. We're applying the best of data and technology to serve women who have been ignored for far too long—from developing the shopping experiences she's always wanted, to building community platforms that inspire her, to ensuring she sees herself represented in the world around her. Our Approach — Representative Retail: Dia&Co is a company built around a customer, not a business model. Our community leads the way, and we meet their unique needs by creating products and experiences across three comprehensive areas of service: Commerce: Curated access to the best-fitting Style and Active apparel (led by Dia&Co's beloved owned brands), fully equipping her to express herself through style. Customized shopping experiences to remove the stress around fit, for a joyful and fabulous experience. Community: Platforms to foster deep connections between members both of offline and online, offering a place for her to be celebrated and to celebrate others through style. Change: Campaigns to create lasting change by combating stereotypes and biases. Advocacy to increase representation of our community outside the Dia ecosystem, so she can see herself reflected in style.

What are the monthly traffic metrics for Dia?

6/mo Traffic Growth

9.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

715k

Time on Site

3.5Mins

Bounce Rate

47%

How fast is Dia growing?

Dia has grown by 9.2% in the last 6 months according to SimilarWeb.

How do people interact with Dia?

Last month, Dia received 715k visitors who spent an average of 3.5 minutes on the website and visited 6.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Dia?

272.2k people (38%) visit Dia directly. 298.5k (42%) people search for them in Google. Whereas, 53.7k (8%) discover Dia through Facebook, Reddit, and YouTube. 39k (5%) visitors come from Dia's email newsletters. Finally, 38.3k (5.4%) people come from affiliates and or paid referrals.

Who uses Dia?

Dia's top market is the United States and they receive 668.1k (93.4%) people.
Then the 2nd is Canada with 7.9k (1.1%).
The 3rd is is China with 4.5k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Dia's customers say about them?

Review Score

3.1/5

Total Reviews

4

Info

Dia&Co
5 Star
50.0%
4 Star
25.0%
3 Star
0.0%
2 Star
0.0%
1 Star
25.0%
Read reviews that mention
Angela Michelle

Overpriced Poorly Made Frumpy Clothing

Reviewed on 2021-04-17T23:39:50

I was extremely displeased with this clothing subscription. While it did come nicely packed,the only items that I liked were things I had picked out myself. They did a terrible job choosing items for me and I was sent things that were nowhere near my style or what I'd asked for. The items I liked and kept ended up being extremely poor quality. They seemed higher end at first, so I did keep them, despite feeling they were a tad over priced. If they were quality items, I was willing to pay a little more and they did look nice on me. However, I got one wear out of the 2 pieces that I've kept from Dia, a romper and a tshirt style dress. After one wash, the strap came apart on the romper and the fabric has begun to pill. The tshirt dress has a hole and couple spots that look like holes will develop next. I paid a little over $100 for 2 pieces of clothing that are now trash. There's a gross difference between what's available in their "shop" that you can buy outside of your subscription, and the frumpy items available for your subscription. I also noticed that their subscription pieces are predominantly cut for women who are on larger end of the plus sized scale. If you are a size 14, the cuts of clothing available are definitely not flattering for an hourglass figure, in the least. This subscription was a total waste of money.
read more
Amy

This company is awesome

Reviewed on 2020-03-16T02:34:12

This company is an awesome styling company for plus size women. Their customer service is awesome.The stylist are awesome, they care about the customer and care about making sure you love everything in your box.
read more
Kimberly

Love Dia. & Co.

Reviewed on 2019-12-04T09:01:19

If you want to try one of those style and deliver comapnys look no further. They are a great plus size company.The stylist are great. Listen to what I was looking for and also introduced me to some new favorites. I absolutely love their Jeans. Their customer service is top notch and I have my new favorite ]store. Will gladly spend my hard earned money here.
read more
Shanna Bentley

DIA, curvy female styling at its finest!

Reviewed on 2019-10-31T00:46:18

I really enjoy the customization of this company and their ability to understand the customer need.It's the only company I've ever used for styling and they get it and they keep delivering on all aspects of their service.
read more

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