Dia: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

The dia creates experiences that help each visitor find personal meaning in art.

12.45M

Estimated Revenue

157.27k

Website Visitors

4/5

Trustpilot Score

What do we know about Detroit Institute of Arts?

Estimated Revenue (2020)

$12.45M

Total Employees

380 Founded

1885

Industry

Museums And Institutions

Location

Detroit, United States

About

Detroit Institute of Arts:

Social Links

What is Detroit Institute of Arts's Revenue?

Detroit Institute of Arts's estimated revenue for 2024 is $12.45M.

What does Detroit Institute of Arts do?

The Detroit Institute of Arts' mission is that each visitor finds personal meaning in art. Whether it's a painting that brings out a smile or chuckle, to a sculpture leads to deep contemplation, the DIA's expansive collection of 60,000 works has something for everyone. Using a visitor-centered approach to add context to art, the DIA is not just for scholars and art aficionados. It takes humans to truly bring art to life. Each team member—from environmental services to accounting and curatorial—brings unique skills that directly contribute to the DIA's mission. Team members are the heart of the DIA and are a vital role in the museum's goal to be one of the world's most visitor-friendly museums.

What are the monthly traffic metrics for Dia?

6/mo Traffic Growth

10.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

157k

Time on Site

1.3Mins

Bounce Rate

65%

How fast is Dia growing?

Dia has grown by -0.3% in the last 6 months according to SimilarWeb.

How do people interact with Dia?

Last month, Dia received 157k visitors who spent an average of 1.3 minutes on the website and visited 2.0 different pages per session. Overall, 65% of people bounce on the first visit.

How do people find Dia?

39.6k people (25%) visit Dia directly. 109.8k (70%) people search for them in Google. Whereas, 2.3k (1%) discover Dia through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Dia's email newsletters. Finally, 160 (0.1%) people come from affiliates and or paid referrals.

Who uses Dia?

Dia's top market is the United States and they receive 112.7k (71.7%) people.
Then the 2nd is Canada with 6.5k (4.1%).
The 3rd is is United Kingdom with 5.2k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Dia's ads on Google?

Google Ads

Now Showing Contemporary Films | Detroit Institute Of Arts‎

https://www.dia.org/visit/detroit-film-theatre

Visit The Detroit Film Theatre Today And Enjoy Our Selection Of Independent And Art Films!

Keyword: detroit film theatre

Special programs for seniors | Free admission, transportation‎

https://www.dia.org/visit/group-tours

Check out Thursdays at the Museum, serving seniors Macomb, Oakland & Wayne county seniors. Bring your senior group to the DIA for free activities like tours, films & art-making. Open Tuesday To Sunday. Subscribe For News. Make A Donation. Become A Member.

Keyword: www.dia.org

DIA - Art Museum and Galleries

https://www.dia.org/

We Offer Visitors an Encounter with Human Creativity from All over the World. Subscribe To Events. Become A Volunteer. Donate Online. Highlights: Donation Option Available, Volunteering Option Available, Membership Option Available.

Keyword: dia detroit mi

Detroit Institute Of Arts - Detroit Film Theatre - dia.org‎

http://www.dia.org/detroitfilmtheatre/14/DFT.aspx?utm_source=Google&utm_medium=SEM

The DIA Offers A Variety Of Film Genres And Unique Films For You To Enjoy.

Keyword: detroit institute of art