Review (August 2025)

Dollar general makes shopping for everyday needs simpler and hassle-free by offering an assortment of the most popular brands at low everyday prices in convenient locations and online.

31.28B

Estimated Revenue

7.96M

Website Visitors

2.1/5

Trustpilot Score

What do we know about Dollar General?

Estimated Revenue (2020)

$31.28B

Total Employees

44000

Founded

1939

Industry

Retail

Location

Goodlettsville, United States

About

Dollar General: Dollar General makes shopping for everyday needs simpler and hassle-free by offering an assortment of the most popular brands at low everyday prices in convenient locations and online.

Social Links

Alexa Ranking: 89132

What is Dollar General's Revenue?

Dollar General's estimated revenue for 2024 is $31.28B.

What does Dollar General do?

Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 17,266 stores in 46 states as of February 26, 2021. In addition to high-quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. Learn more about Dollar General at www.dollargeneral.com. In Dollar General, you'll find a company that embraces substance and simplicity. Our mission is to serve others. And, we think our customers are best served when we keep it real and keep it simple. Dollar General stands for convenience, quality brands and low prices. Dollar General's successful prototype makes shopping a truly hassle-free experience. We design small neighborhood stores with carefully edited merchandise assortments to make shopping simpler. We don't carry every brand and size, just the most popular ones. We promote a spirit of involvement, and we carry Dollar General's mission to serve deep into the communities we call home. Through our charitable outreach, we strive for a real and lasting impact on individuals and their families.

What are the monthly traffic metrics for Dollargeneral?

6/mo Traffic Growth

10.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

3.1Mins

Bounce Rate

48%

How fast is Dollargeneral growing?

Dollargeneral has grown by 10.7% in the last 6 months according to SimilarWeb.

How do people interact with Dollargeneral?

Last month, Dollargeneral received 8M visitors who spent an average of 3.1 minutes on the website and visited 2.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Dollargeneral?

3M people (37%) visit Dollargeneral directly. 4.3M (54%) people search for them in Google. Whereas, 116.3k (1%) discover Dollargeneral through Facebook, Reddit, and YouTube. 98.8k (1%) visitors come from Dollargeneral's email newsletters. Finally, 190k (2.4%) people come from affiliates and or paid referrals.

Who uses Dollargeneral?

Dollargeneral's top market is the United States and they receive 7.8M (98.1%) people.
Then the 2nd is Canada with 23.2k (0.3%).
The 3rd is is Philippines with 14.8k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Dollargeneral's ads on Google?

Google Ads

DollarGeneral.com - Dollar General® Online‎

http://www.dollargeneral.com/

Free Shipping* Over $40 Every Day. Shop Top Brands & Save At DG! Brands: Toastmaster, True Living, Comfort Bay Types: Dresses, Tops, Pants, Socks, Skirts

Shop Dollar General® Online - www.dollargeneral.com

https://www.dollargeneral.com/

Dollar General® Delivers Unbeatable Prices On Thousands Of Products Online & In-Store. Also, Check Out Our Website Specials, Dollar Deals, Weekly Offers and Sales of the Week. Save Time & Money. Our Best Online Prices. Tons of Dollar Deals.

Dollar General® Online - DG Is The Home Of Great Deals‎

https://www.dollargeneral.com/

Shop DG Deals Now! Save On Everything Household, Food, Baby, Office & More. 2010 Kennedy Blvd, Union City, NJ‎ - ‎Open today · 8:00 AM – 10:00 PM Sunday 8:00 AM – 10:00 PM Monday 8:00 AM – 10:00 PM Tuesday 8:00 AM – 10:00 PM Wednesday 8:00 AM – 10:00 PM T

Dollar General® Online Store - www.dollargeneral.com

https://www.dollargeneral.com/

Dollar General® Delivers Unbeatable Prices On Thousands Of Products Online & In-Store. Also, Check Out Our Website Specials, Dollar Deals, Weekly Coupons and Sales of the Week. Shop Our Weekly Ad Online. Our Best Online Prices. Save Time & Money.

DollarGeneral.com - Save with Digital Coupons‎

http://www.dollargeneral.com//

Last chance to save on top brands at a Dollar General store near you Types: Shampoo, Styling Tools, Hair Color, Conditioner Brands: Toastmaster, True Living, Comfort Bay

What do Dollargeneral's customers say about them?

Review Score

2.1/5

Total Reviews

189

Info

Dollar General
5 Star
20.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
70.0%
Read reviews that mention
Tammy Slagel

Over stocked isles is a great concern.

Reviewed on 2021-05-17T14:58:52

Having a new store in our area has been a great asset to our community. I have no complaints against the employees but against the Corporations who continue to overstock their stores.Don't they see that items in the isles is a lawsuit waiting to happen? Stocking Carts full of items in front of other items that you can't get to is frustrating to customers. Every store is the same. Wake up Corporations and check out what you are doing. Managers can only do so much with the space you give them.
read more
Brian Hedley

I get off work at 9 and the one in…

Reviewed on 2021-05-16T01:58:58

I get off work at 9 and the one in Jacksonville Florida right across from the Alhambra dinner theater on Beach Boulevard has closed five times in a row at 9:30 sometimes earlier.Losing my business!
read more
Cheryl Johnson

The store located at 14949 SE 104th St…

Reviewed on 2021-05-03T17:45:06

The store located at 14949 SE 104th St has a sign on their window (CASH ONLY) but does not say WHY and does not answer their phone!BEWARE!
read more
Chris Metaireaux

Horrible that this is owned by greedy…

Reviewed on 2021-04-26T22:16:05

Horrible that this is owned by greedy investors. Local store closed when management quit including district management.Just sell out to a more reliable company
read more
Lord Remont

gift card and accused of stealing

Reviewed on 2021-04-25T20:41:50

I bought $350 in amazon gift cards and had a problem with one of the $25 gift cards i contacted amazonand they said it wasnt activated and to get a new one issued well i went to dollar general the clerk said the numbers didnt match up with the card on the reciept even tho it was the same one that i got with my purchase but they went to get the manager and the manager came out with a attitude and started talking down to me and then started accuse me of stealing a $25 dollar gift card because it wasnt the same they wouldnt achknowledge they made a mistake or even try to figure out the problem they made me feel like scum i asked to have my reciept and gift card back and they wouldnt give me them back so i left after giving them a piece of my mind i just called them out and left but why would i steal $25 dollars after spending $350 it makes no sense by the way i got screwd out of $25 also this dollar general is the one by the mound in charleston west virginia
read more
Derek Bartley

Great employees terrible corporate practice

Reviewed on 2021-04-22T16:52:31

Locations near me are great, employees are great. The corporate office must drive them nuts.Why at every location do you insist that customers take the survey!? It's almost like they feel they'll be in trouble if they don't ask or tell the customer to do it or their jobs are on the line. EVERY store I visit is this way. Change your ways corporate office. Your employees are great and you're causing them to annoy your customers at every visit.
read more
Sedonagirl K

I'm done leaving reviews and done…

Reviewed on 2021-04-11T15:50:43

I'm done leaving reviews and done coming to this store rude, unorganized,unprofessional managers,gives wrong change or no change ,missing items in bag a mess bums outside of door . I'll go to Food City, El Rancho & Dollar tree n find dollar or less items . Good luck you will need it staying open . This neighborhood needs a dollar tree with cleaner, more organized , better nice customer service !
read more
Donna Milligan

No baby wioes

Reviewed on 2021-04-09T19:55:57

I visited Dollar General several times in Moncks Corner live oak near black Tom DE ladies have got thestore is pretty packed overpacked there struggling because they say that the people they hire don't want to work this and don't want to do that don't can't work this it can't work that into people quit the same time I have been there several times looking for baby whites and I've never known Dollar General the Beata baby whites wike's WI PE I visited Dollar General several times in Moncks Corner live oak near black Tom DE ladies have got the store is pretty packed overpacked there struggling because they say that the people they hire don't want to work this and don't want to do that don't can't work this it can't work that into people quit the same time I have been there several times looking for baby whites and I've never known Dollar General the Beata baby whites wike's WI PES And There A See This I Up Upsetting And It At And there's about the tense time And all the other gym Dollar General Also why would Be in a different Box Why would it be on that big Why would it be on the big rack that they have to unpack why would it be in the middle of the store sitting for no telling how many days I'm looking for baby wipes I would like to know why Dollar General is been at a baby wipes for months and months now baby wipes
read more

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