Essie: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Nail colors, nail polish trends, nail care & at-home manicure supplies by essie. shop nail polishes, stickers, and magnetic polishes to create your own nail art look.

10k

Estimated Revenue

422.64k

Website Visitors

4/5

Trustpilot Score

What are the monthly traffic metrics for Essie?

6/mo Traffic Growth

0.00%

All Time Traffic Growth

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Monthly Hits

423k

Time on Site

1.5Mins

Bounce Rate

65%

How fast is Essie growing?

Essie has grown by -25.5% in the last 6 months according to SimilarWeb.

How do people interact with Essie?

Last month, Essie received 423k visitors who spent an average of 1.5 minutes on the website and visited 3.0 different pages per session. Overall, 65% of people bounce on the first visit.

How do people find Essie?

75.1k people (18%) visit Essie directly. 294.4k (70%) people search for them in Google. Whereas, 9.2k (2%) discover Essie through Facebook, Reddit, and YouTube. 8.3k (2%) visitors come from Essie's email newsletters. Finally, 5.9k (1.4%) people come from affiliates and or paid referrals.

Who uses Essie?

Essie's top market is the United States and they receive 327.2k (77.4%) people.
Then the 2nd is United Kingdom with 16k (3.8%).
The 3rd is is Germany with 12.8k (3.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Essie's ads on Google?

Google Ads

Essie.com | essie® Official Site | Find Your Perfect Nail Color‎

https://www.essie.com/

Make an Elegant Statement with essie®! Over 300 Nail Colors To Choose From. Monthly Color Spotlight. Nail Care Tips. Award Winning Colors. Over 300 Shades. Latest Nail Art Looks. Types: Nail Colors, Gel Couture, Top Coats, Base Coats, Cuticle Care, Nail E

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Discover Over 300 Fabulous and Iconic Nail Polish Shades to Fit Your Style. Monthly Color Spotlight · Nail Care Tips · Latest Nail Art Looks · Over 300 Shades Types: Nail Colors, Gel Couture, Top Coats, Base Coats, Cuticle Care, Nail Effects, Primers

Over 300 Nail Polish Colors - essie® Official Site - essie.com

https://www.essie.com/nail-polish

Nail Colors, Nail Polish Trends, Nail Care & At-Home Manicure Supplies by Essie. Discover USA's Color Authority And Nail Expert Since 1981, Season After Season. Monthly Color Spotlight. Over 300 Shades. Latest Nail Art Looks. Nail Care Tips. Award Winning Colors.

Essie.com - Learn How To Apply Gel Nails - New Gel Couture by essie®‎

http://www.essie.com/gel-couture.aspx

42 Nail Polish Colors with Gel-Like Shine for 14 days of Luxurious Wear. Types: Nail Colors, Gel Couture, Top Coats, Base Coats, Cuticle Care, Nail Effects, Primers

essie.com - essie® Official Site - Find Your Perfect Nail Color‎