Review (August 2025)
Your personal ethical consumer guide. independent product guides, research, information and analysis since 1989.
10k
Estimated Revenue
381.57k
Website Visitors
4.9/5
Trustpilot Score
What are the monthly traffic metrics for Ethicalconsumer?
6/mo Traffic Growth
-20.10%
All Time Traffic Growth
Create Free Account
Monthly Hits
382k
Time on Site
1.8Mins
Pages per Visit
2.0
Bounce Rate
60%
How fast is Ethicalconsumer growing?
Ethicalconsumer has grown by 31.9% in the last 6 months according to SimilarWeb.
How do people interact with Ethicalconsumer?
Last month, Ethicalconsumer received 382k visitors who spent an average of 1.8 minutes on the website and visited 2.0 different pages per session. Overall, 60% of people bounce on the first visit.
How do people find Ethicalconsumer?
87.8k people (23%) visit Ethicalconsumer directly. 275.4k (72%) people search for them in Google. Whereas, 8.6k (2%) discover Ethicalconsumer through Facebook, Reddit, and YouTube. 1.8k (0%) visitors come from Ethicalconsumer's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.
Who uses Ethicalconsumer?
Ethicalconsumer's top market is the United Kingdom and they receive 149.7k (39.2%) people.Then the 2nd is United States with 79.9k (20.9%).The 3rd is is Australia with 23.2k (6.1%).
Traffic Growth (last 6 months)
What do Ethicalconsumer's customers say about them?
5 Star
95.0%
4 Star
5.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Stuart McLeod
My go-to point of information for all purchases, big and small.
Reviewed on 2021-05-26T03:57:19
I've relied on the insight and analysis of Ethical Consumer for many years enabling me to have a much clearer understanding of the complexities,dependencies and wide-ranging impacts of many of the typical products and services that are part of our everyday lives. I really appreciate the rigour and breadth of Ethical Consumer's trusted research which supports me to make informed choices.
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Al Goulding
Don't buy anything without it
Reviewed on 2021-05-26T00:16:05
This isn't a review for a recent experience (though I could do that). This is a review for countless experiences with Ethical Consumer.
I've been subscribing for years.It replaced my subscription to The Ecologist because I felt I knew the issues - I wanted something to help me make the best decisions for people and the planet.
It's now a recurring birthday present from my partner and she knows not to change it. As soon as my copy comes through the post, I make a tea, run a bath, jump in (bath, not tea) and read it.
Any time I have an important/large buying decision, I look up the brand in EC. If I am looking long-term where best to shop, I check EC - and check in again from time to time. I have used it to help choose my pension and mortgage and use it to give advice to others.
Even though I work for an ethical, environmental charity and even though you can do a lot of your own research online, there's almost too much information (and sometimes seemingly none)... EC helps me make quicker decisions or give me a starting point for research. And when there's just too much noise, I'll use EC to simplify things, because I trust it.
Where you spend your money is arguably the biggest way you can make a difference. Every £ you spend is a vote for a better world - or a worse one.
If you want to make it better, spend wisely and fairly, if and when you can... starting with Ethical Consumer itself.
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shop_indy
Simplifies ethical decision-making
Reviewed on 2021-05-25T22:34:55
I've been subscribing to Ethical Consumer for decades because their rigorous research and easy-fo-follow guides make living ethically a whole lot easier.It's also brilliant to be able to use the website to assess the ethics of any purchase you're considering, from a new laptop or mortgage to a washing machine or shampoo.
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JG & SB
Meticulous research that leads to informed choices…
Reviewed on 2021-05-25T20:36:43
Ethical consumer undertake meticulous research that uncovers the truth about the big (and not so big)brands. For many years we have consulted their reports before making most purchases. They also cover wider issues around finance, travel and energy. If you care about the environment and social justice, their reports are essential reading.
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Kate
Invaluable in helping to make the “right” choices
Reviewed on 2021-05-25T20:20:33
An excellent resource for those looking to consider the ethical impacts of consumer choices.Thorough reviews with the option to tailor rankings to your own priorities. Am only disappointed that they haven’t yet ranked everything that I am interested in finding out about.
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Keith Lancaster
Essential for all serious Ethical Consumers!
Reviewed on 2021-05-25T20:03:36
One of the few sources of well researched, honest and up-to-date ethical assessments covering a wide range of companies and products that we use every day.Very well worth supporting if, like me, you want to do more than just talk about the companies and products we should (and shouldn't) use.
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Mr Weekes
The necessity of ethical use of money in these times.
Reviewed on 2021-05-25T20:02:54
I have known of the work of the Ethical Consumer team since it began. They have evolved over the years since then.Their work is of a high standard; meticulous and presented with flair. Maintenance of access to the EC’s coverage of products and services is an essential part of responsible citizenship, especially now when deceit is embedded in capitalism.
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Nick W
A vital job done very well...
Reviewed on 2021-05-25T19:55:26
Yes, we need systemic change to save the planet, but each purchase we make rewards one company over another,so you might as well reward the ones who are making an effort. Ethical Consumer does an excellent job of helping you choose. It also investigates and explains those wider systemic issues. Use it to inform your shopping list!
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