Review (August 2025)

Ets is committed to advancing quality and equity in education for all people worldwide through assessment development, educational research, policy studies and more.

10M

Estimated Revenue

6.26M

Website Visitors

1.3/5

Trustpilot Score

What do we know about The TOEFL® test?

Estimated Revenue (2020)

$10M

Total Employees

470

Industry

Education Management

Location

Princeton, United States

About

The TOEFL® test: Want to study abroad? Need a visa for an English-speaking country? The TOEFL® test is a test of English as a foreign language that can help you achieve your future dreams. Visit toeflgoanywhere.org for more info.

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What is The TOEFL® test's Revenue?

The TOEFL® test's estimated revenue for 2024 is $10M.

What does The TOEFL® test do?

The TOEFL® test, created by ETS, is an English language assessment that is often required for admission by English-speaking universities and programs around the world and is accepted by more than 9,000 institutions in over 130 countries including Australia, Canada, the U.K. and the U.S. TOEFL scores help you get noticed by admissions officers who consider the TOEFL test an accurate measure of your ability to use and understand the English language in the university classroom. Start your study abroad adventure today with the TOEFL test. Follow the official TOEFL test page to receive the latest news, updates and information to prepare for the test. We encourage you to connect with other study abroad students by sharing your English language learning tips, study abroad advice and test taking experiences. Also, from time to time, this page provides links to external sources. It's important to note that the TOEFL Program and ETS do not endorse these sites, but include them as a resource for your convenience.

What are the monthly traffic metrics for Ets?

6/mo Traffic Growth

-9.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

6M

Time on Site

6.5Mins

Bounce Rate

34%

How fast is Ets growing?

Ets has grown by -9.4% in the last 6 months according to SimilarWeb.

How do people interact with Ets?

Last month, Ets received 6M visitors who spent an average of 6.5 minutes on the website and visited 8.0 different pages per session. Overall, 34% of people bounce on the first visit.

How do people find Ets?

2.5M people (40%) visit Ets directly. 3M (49%) people search for them in Google. Whereas, 179.5k (3%) discover Ets through Facebook, Reddit, and YouTube. 228.6k (4%) visitors come from Ets's email newsletters. Finally, 15.8k (0.3%) people come from affiliates and or paid referrals.

Who uses Ets?

Ets's top market is the United States and they receive 2.2M (35.0%) people.
Then the 2nd is India with 1.1M (17.1%).
The 3rd is is China with 283.9k (4.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Ets's ads on Google?

Google Ads

Take the HiSET® Exam - The HiSET® Exam

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Take the TOEFL iBT® Test - Get Registered

https://www.ets.org/toefl/test-takers/ibt/

The TOEFL iBT® test prepares you for the academic English requirements of a university. 90% of TOEFL® test takers surveyed got into their 1st or 2nd university choice. Valid for 2 Years. Register 24/7. 50+ Yearly Test Dates. Send MyBest™ Scores.

TOEFL® Test Official Site - Get the Latest Information

https://www.ets.org/s/cv/important-update/

Learn about your test center's status, postponements and rescheduling your test. Check eligibility for the New TOEFL® Test Special Home Edition. Learn more. Free Official Prep. Entire Test is 1/2 Day. Accepted Worldwide.

ets.org - ETS Praxis® Test Prep - Get official test prep today‎

http://www.ets.org/praxis/prepare/materials/?pgm=4851950400&WT.ac=praxis_37352_eptp2_g

Download official ETS Praxis® test prep and practice tests.

Hiset - hiset.ets.org

https://hiset.ets.org/

High School Equivalency Test-Hiset Hiset Practice Test Social Studies. test hiset.

What do Ets's customers say about them?

Review Score

1.3/5

Total Reviews

52

Info

Educational Testing Service
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Natalja Muracova

TOEFL Is cheating and just earning money, not providing service till the end. Be careful!

Reviewed on 2021-05-15T17:10:26

TOEFL Home Edition is not working!!! This is cheating. Do not trust it! I watched my son during the exam.We have cams in the room. The exam was interrupted by the ETS system browser claiming a "security issue" mentioning that my son was using the mobile during the technical break. Liers, he was not using his phone. After 4-10 weeks of waiting, ETS has accused him of cheating with strange documentation provided to the underaged person without any legal rights to do that.
read more
Clarissa S.

worst customer service ever

Reviewed on 2021-05-06T16:09:55

Being in contact with the customer service ist just frustrating because they DO NOT UNDERSTAND theproblem and keep sending the exact same answers which do not help in any way!
read more
Ian Lee

Customer service is fatalist,barely…

Reviewed on 2021-05-05T08:21:51

Customer service is fatalist,barely audible and their comprehension level in English is pitiful.I write this as a native English speaker. My daughter, who is French and who has also resided in Scotland for 2 years while attending public school consistently received good grades.They placed her as Upper-Intermediate. She is known as being fluent. The grading system is unfairly skewed and the average results that signify which level the person qualifies with overall is at best opaque. Look at their low average in customer satisfaction. They are pathetic!
read more
Ahmad Fikri

Poor Customer Service

Reviewed on 2021-05-03T06:12:52

I was supposed to sit for my GRE exam in March. The day before exam, I ran through all the checklist again just to make everything is going to be okay on the exam date.This includes the system check provided by ETS. Then on the exam day, I sat for an hour since I had issues with the technical provider system (not ETS) as it has further check down the route. And after chatting with the customer service of the technical provider, they say it is something to do with my hardware, therefore making it impossible for me to sit for the exam unless I change my hardware (I'm a broke uni student) The issue starts here, I asked for a refund since there is no solution to this issue. I first contacted in March, waited until April, then contacted again in April just to get reply saying they will ask another team to review my situation. And now it's May, I asked them again and the answer is the same. The amount might not be significant for some people, but to me that amount could explain whether I'm going to survive for the month or not. And the way they handling the situation is not helping either. It's a poor that GRE only can be taken from this company. Otherwise, please find other provider. We really need no inefficient company in this climate. At least, not a kind of company that is benefited from contract like ETS.
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Jakob Granild-Jensen

TOEFL Home Edition does not work

Reviewed on 2021-04-18T15:16:36

TOEFL Home Edition does not work! Do not trust it! I tried the service twice with different hardwareand was interrupted both times by the ETS system browser claiming a "security issue". In both instances, and after 4-10 weeks of waiting, ETS has accused me of cheating with no details or documentation and denied refund and rescheduling for a physical test.
read more
salsabil houij

Alerts scam

Reviewed on 2021-04-16T20:14:35

Alerts scam. I was supposed to take my TOEFL exam at home and unfortunately there was a technical problem from their side.The exam was interrupted during the speaking section and we spent two hours trying to fix the issue. Then the technician asked me to reschedule my exam. I have been waiting for two weeks without any reply from their side to my emails. They do not even care that students have deadlines and they are playing with their future. I'm so disappointed how this administration treats its customers. No care and no respect.
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Harlan Daubert

My online GRE was cancelled without any…

Reviewed on 2021-03-23T15:30:39

My online GRE was cancelled without any explanation. Trying to get in touch with a customer service representative is proving to be a very very frustrating experience.On numerous occasions I have gotten through to an actual person, then they transfer me over to a different person who sends my call to voicemail. If there was a competitor maybe they would try at least a little bit to be responsive. As it is now, I have not seen any evidence that they care to resolve my case. It sort of feels like they are preying on me so that I will have to pay the $205 fee to reschedule my test. I truly did nothing wrong and sorting out this issue has been a gargantuan waste of my time. If you are a company with no competitors I think you owe it to your captive audience to at least do right by them. Not in the slightest.
read more
Leni

Fraud

Reviewed on 2021-03-11T22:29:57

Unfortunately, I was also scammed by the ETS. Not only was I not able to get a refund,but they had also blocked my account after I requested a refund through my bank. To be specific, they had burdened my ETS account with a negative balance that they are requesting payment for. I am completely unable to access my scores for other tests that I have taken or purchase any services due to this negative balance. I felt responsible to warn everyone else that requesting a refund through an intermediary might only result in their retaliation. I am wondering if anyone has reported them to the US Federal Trade Commission on their website reportfraud.ftc.gov and if that helped their case in any way. Regardless, I would strongly encourage everyone affected to report them to every possible competent authority.
read more

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