Review (August 2025)

Shop organic cotton tees and timeless, quality organic clothing ethically made by workers paid and treated fairly. discover fair trade clothing and feel the difference doing good does! change you clothes. change the world. free shipping every day + free returns on first order.

1.13M

Estimated Revenue

33.16k

Website Visitors

4/5

Trustpilot Score

What do we know about Fair Indigo?

Estimated Revenue (2020)

$1.13M

Total Employees

8

Founded

2005

Industry

Apparel Fashion

Location

Madison, United States

About

Fair Indigo: Shop organic clothing and discover fair trade fashion. Free shipping every day + free returns on first order.

Social Links

Alexa Ranking: 92001

What is Fair Indigo's Revenue?

Fair Indigo's estimated revenue for 2024 is $1.13M.

What does Fair Indigo do?

Let's change the way we think about our clothes. By choosing a fair-minded and thoughtful alternative to disposable 'Fast Fashion'. Timeless, well-crafted clothing that's organic, ethically produced, and will endure beautifully for years. OWN LESS, LIVE MORE Happily – a growing number of people are turning away from "fast fashion"​ and toward the philosophy of quality over quantity. Embracing a timeless, minimalist wardrobe endures beautifully beyond this season's "must have" trends. We design for people who want a satisfying long-term relationship with what they wear and who take pride in what it stands for – fashioning a better future for the world and its people. Where It All Started---- Small family business are increasingly rare in apparel making, but husband and wife team Javier & Elsa stand apart as one of the finest. From Cajamarca, Peru's Dairyland (kindred spirits to us Wisconsinites), they grow their own organic Pima cotton, run their own small-batch sewing workshop in Lima, and serve as a hub for dozens of tiny knitting cooperatives – who, without their assistance, would struggle to get their products to market. Why Peru---- There is no better place on earth to make clothing. The quality of Pima cotton and alpaca is unmatched - it's sustainable, long-lasting, extremely soft. Then there are the people of Peru - some of the happiest, friendliest, and most generous people you'll ever meet. On top of all that goodness, their apparel making skills are legendary – handed down through generations, literally from the time of the Incas. There are thousands of workers here able, willing, and happy to make your clothes. They just need the chance to do so. Fairly Made---- When fashion is done right, everyone can do well: consumers, businesses, farmers, garment workers, and the earth we all share. Fair Indigo clothing provides the means to a happy, healthy life for all involved in its production. Change your Clothes... Change the World!

What are the monthly traffic metrics for Fairindigo?

6/mo Traffic Growth

-54.60%

All Time Traffic Growth

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Monthly Hits

33k

Time on Site

0.7Mins

Bounce Rate

61%

How fast is Fairindigo growing?

Fairindigo has grown by 111.5% in the last 6 months according to SimilarWeb.

How do people interact with Fairindigo?

Last month, Fairindigo received 33k visitors who spent an average of 0.7 minutes on the website and visited 1.0 different pages per session. Overall, 61% of people bounce on the first visit.

How do people find Fairindigo?

9.4k people (28%) visit Fairindigo directly. 11.9k (36%) people search for them in Google. Whereas, 1k (3%) discover Fairindigo through Facebook, Reddit, and YouTube. 393.2 (1%) visitors come from Fairindigo's email newsletters. Finally, 2.5k (7.4%) people come from affiliates and or paid referrals.

Who uses Fairindigo?

Fairindigo's top market is the United States and they receive 27.9k (84.1%) people.
Then the 2nd is United Kingdom with 1.3k (3.9%).
The 3rd is is Canada with 808.5 (2.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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