Review (July 2025)

Since 1946, fender's iconic stratocasters, telecasters and precision & jazz bass guitars have transformed nearly every music genre.

160.42M

Estimated Revenue

3.53M

Website Visitors

3.4/5

Trustpilot Score

What do we know about Fender Musical Instruments Corporation?

Estimated Revenue (2020)

$160.42M

Total Employees

1500

Founded

1946

Industry

Music

Last Funding Date

Other Jan 2013

Location

Los Angeles, United States

About

Fender Musical Instruments Corporation: Since 1946, Fender's iconic Stratocasters, Telecasters and Precision & Jazz bass guitars have transformed nearly every music genre.

Social Links

Alexa Ranking: 28014

What is Fender Musical Instruments Corporation's Revenue?

Fender Musical Instruments Corporation's estimated revenue for 2024 is $160.42M.

What does Fender Musical Instruments Corporation do?

Since 1946, Fender has revolutionized music and culture as one of the world's leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.

What are the monthly traffic metrics for Fender?

6/mo Traffic Growth

14.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

4M

Time on Site

2.8Mins

Bounce Rate

49%

How fast is Fender growing?

Fender has grown by -0.9% in the last 6 months according to SimilarWeb.

How do people interact with Fender?

Last month, Fender received 4M visitors who spent an average of 2.8 minutes on the website and visited 3.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Fender?

1.1M people (32%) visit Fender directly. 2.2M (61%) people search for them in Google. Whereas, 122.9k (3%) discover Fender through Facebook, Reddit, and YouTube. 18.5k (1%) visitors come from Fender's email newsletters. Finally, 35.6k (1.0%) people come from affiliates and or paid referrals.

Who uses Fender?

Fender's top market is the United States and they receive 1.5M (43.8%) people.
Then the 2nd is United Kingdom with 277.4k (7.9%).
The 3rd is is Canada with 241.9k (6.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Fender's ads on Google?

Google Ads

Fender Play Online Guitar Lessons - Learn How to Play Guitar

https://www.fender.com/play

Learn 100s of Songs with Bite-Sized Lessons from Fender Play™. Sign up Today. Fender Play™ Complete Guitar Learning App. Save 10% Off All Gear with an Annual Plan.

Fender® Online Guitar Lessons - Step-by-Step Complete Lessons‎

https://try.fender.com/play/easy-guitar-lessons/ub-gg-pd/

Easy, Comprehensive Guitar Lessons to Learn Everything You Need in Paced Lessons Track Your Progress · 30-Day Free Trial · Choose Your Path · Cancel Anytime · Structured Curriculum Types: Rock, Pop, Country, Blues, Folk

Fender Play™ - Learn at Your Own Pace

https://try.fender.com/play/sem-features/

Simple, Bite-Sized Lessons & Easy Songs for the Beginner Guitarist. Start Your Free Trial! Awesome, Well Organized, Fun to Learn. It's Really Helping Me Learn Each Bit Precisely. Learn from a Trusted Name. Track Your Progress. Get 10% Off Fender Gear.

Fender® Easy Beginner Lessons - Learn to Play Guitar Fast - fender.com‎

https://www.fender.com/play/onboarding

Easy, Comprehensive Guitar Lessons by Renowned Instructors in Bite-Sized Lessons Courses: Acoustic Guitar Lessons, Electric Guitar Lessons, Learn Acoustic & Electric Types: Rock, Pop, Country, Blues, Folk

The Best Guitar Lessons App - Learn at Your Own Pace

https://try.fender.com/play/sem-features/

Simple, Bite-Sized Lessons & Easy Songs for the Beginner Guitarist. Start Your Free Trial! Awesome, Well Organized, Fun to Learn. It's Really Helping Me Learn Each Bit Precisely. Pick Your Genre. Get 10% Off Fender Gear. Learn Guitar Fast. Learn from a Trusted Name.

What do Fender's customers say about them?

Review Score

3.4/5

Total Reviews

47

Info

Fender
5 Star
50.0%
4 Star
5.0%
3 Star
5.0%
2 Star
0.0%
1 Star
40.0%
Read reviews that mention
Stefano Lepari

Expensive

Reviewed on 2021-05-06T08:13:39

Expensive, but good stuff.
Edgy Way

have owned many Fender items before

Reviewed on 2021-04-26T04:59:12

have owned many Fender items before, like guitars, amplifiers, pedals, and more. Fender has been the go to brand for musical needs for a long time.My grandpa started it all when he bought his first Fender guitar in the 1970’s, and now each time I pick up a Fender item, it hits home and I always feel like it’s part of my blood, it’s kind of like our family’s tradition now. And out of all these years of owning Fender items, I can say that the items are definitely worth it, ten out of ten indeed. And don’t just take it from me, take it from all the artist that use Fender items. Jimi Hendrix, Kurt Cobain, Eric Clapton, Jeff Beck, and countless more use Fender guitars and items. They are worldwide famous musicians that rely on Fender to help them put on a good show! So no matter what the Fender item might be, I can guarantee that Fender has been a high quality and reliable brand for several years!
read more
Sam Delfanti

I lost $1000, DO NOT ORDER FROM FENDER

Reviewed on 2021-03-16T18:41:17

Shipped to a different address in a different county. I gave them the correct address originally but not,some idiot couldn’t read. In addition their customer service dept doesn’t respond to emails. Screw this company man I’m out $1000.
read more
Becky

If I could give a no star review I…

Reviewed on 2021-03-14T19:38:46

If I could give a no star review I would, I subscribed to fender play last year, although the app was useful and the lessons pretty interesting,the subscription service is awful. I turned off the auto renewal after purchasing a years access, or so I thought... without any warning the subscription has renewed for another year and Fender doesn't offer refunds, thanks for helping yourself to £65. Be warned, double check the renewal, you have to skip past the various 'offers' and confirm you want to cancel effectively twice. Reported to trading standards under distance selling rules of cancellations.
read more
Dean Murphy

I own 3 fender guitars,all excellent…

Reviewed on 2021-03-05T12:30:58

I own 3 fender guitars,all excellent guitars
John Dallas

Good quality equipment and e.guitars.

Reviewed on 2021-03-03T11:14:29

I have had a fender squire for a long time and it is good, you get what you pay for,fender squire = good fender = excellent Their equipment is also good, I have bought their leads for years and I will keep doing so, great quality.
read more
Brandon Bagshawe

Do not buy a fender guitar from the…

Reviewed on 2021-02-28T22:10:28

Do not buy a fender guitar from the website! I bought a player series Stratocaster,which for the price shouldn't have parts falling off it within a month. So I sent it back, fender don't let you swap out for a replacement so I settled for a refund. I then, due to the lack of availability of the same guitar, bought a player series jazz. I had the same problem, with pickup screws falling off and various problems with the bridge. I sent it in for fender repair which fixed the pickup screws but not the other problems that I detailed. If you want a fender guitar, from the player series , Would go to your local guitar shop where there's a better emphasis on customer service( warranty and setups etc..).
read more
David Vance

Incredible.

Reviewed on 2021-02-08T23:53:08

I’ve had American and Mexican strats. Unbelievable full bodied sound and amazing feel. Unparalleledand legendary. I’ve never been disappointed.
read more

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