Review (August 2025)

Save on world class wines delivered to your door with firstleaf's wine club. get started now and join the 150,000 wine lovers who have found their perfect wines!

7M

Estimated Revenue

432.36k

Website Visitors

2.4/5

Trustpilot Score

What do we know about Penrose Hill?

Estimated Revenue (2020)

$7M

Total Funding

$4M

Total Employees

22

Founded

2015

Industry

Wine And Spirits

Last Funding Date

Series A Feb 2017

Location

Napa, United States

About

Penrose Hill:

Social Links

Alexa Ranking: 61653

What is Penrose Hill's Revenue?

Penrose Hill's estimated revenue for 2024 is $7M.

What does Penrose Hill do?

Penrose Hill is transforming the wine market by empowering consumers to experience wine in a whole new way: theirs. Our flexible subscription-based service model customizes wine shipments according to the individual member's taste, schedule, and budget. Our algorithm constantly refines our wine recommendations based on the ratings of our members, who control which wines they get, how much, and how often. By eliminating the middleman and dealing directly with the world's finest wineries, we are able to bring our members an exclusive selection of outstanding small-batch wines at significant savings. Our premier wine service, Firstleaf, is launched in partnership with Time Inc. across the magazine conglomerate's portfolio of leading publications, multiplicity of marketing channels, and vast subscriber base. True to the Penrose Hill promise of personalized service, Firstleaf puts members first, catering to their preferences to ensure that they get only the wine they love.

What are the monthly traffic metrics for Firstleaf?

6/mo Traffic Growth

70.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

432k

Time on Site

3.1Mins

Bounce Rate

37%

How fast is Firstleaf growing?

Firstleaf has grown by -28.5% in the last 6 months according to SimilarWeb.

How do people interact with Firstleaf?

Last month, Firstleaf received 432k visitors who spent an average of 3.1 minutes on the website and visited 4.0 different pages per session. Overall, 37% of people bounce on the first visit.

How do people find Firstleaf?

272.3k people (63%) visit Firstleaf directly. 86.7k (20%) people search for them in Google. Whereas, 10.5k (2%) discover Firstleaf through Facebook, Reddit, and YouTube. 8.3k (2%) visitors come from Firstleaf's email newsletters. Finally, 34k (7.9%) people come from affiliates and or paid referrals.

Who uses Firstleaf?

Firstleaf's top market is the United States and they receive 421.3k (97.4%) people.
Then the 2nd is Uruguay with 4k (0.9%).
The 3rd is is India with 1.5k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Firstleaf's ads on Google?

Google Ads

Personalized Wine Club - Firstleaf - firstleaf.club‎

https://offers.firstleaf.club/onboard/index?utm_source=google&utm_medium=cpc&utm_term=firstleafclub&utm_content=wineclub&utm_campaign=adwords-personalized60-191216

Firstleaf matches wines to your tastes and saves you up to 60% off retail price! 100% Quality Guarantee · Save 60% off Retail · Delivered to Your Door

Firstleaf® Wine Club - Quarantine Promo: 6 for $39.95

https://page.firstleaf.club/sem

Get quality wines, custom to your tastes, delivered straight to your door. Each shipment gets better as we learn what wines you like and don't like. 100% Quality Guarantee. Better With Every Order. Delivered to Your Door. Award-Winning Wine.

Firstleaf® Wine Club | 6 World-Class Wines for $39.95 | firstleaf.club‎

https://page.firstleaf.club/quiz

Bring the winery to your home. Delivery on your schedule, not ours. As you rate the wines in your shipment, we learn your tastes over time. Personalized Selections. Delivered to Your Door.

60% Off When You Join Today | Firstleaf® Wine Club | firstleaf.club‎

https://offers.firstleaf.club/

Each shipment gets better as we learn what wines you like and don't like! Personalized Selections.

Firstleaf® Wine Club | 6 World-Class Wines for $39.95‎

https://page.firstleaf.club/quiz

Bring the winery to your home. Delivery on your schedule, not ours. As you rate the wines in your shipment, we learn your tastes over time. Personalized Selections. Delivered to Your Door. Award-Winning Wine. Better With Every Order. 100% Quality Guarante

What do Firstleaf's customers say about them?

Review Score

2.4/5

Total Reviews

10

Info

Firstleaf

[email protected]

1-800-461-7203

Napa

5 Star
20.0%
4 Star
10.0%
3 Star
0.0%
2 Star
0.0%
1 Star
70.0%
Read reviews that mention
Daniel Callaghan

Tried to signup for Firstleaf.club…

Reviewed on 2021-04-22T06:00:33

I tried to signup for Firstleaf.club after receiving their $29.95 offer for an initial order of 6 bottles of "award winning wine" plus free shipping.Long story short, I followed their signup directions, took their quiz, then tailored their 6 recommended bottles a bit to get 6 bottles that I thought I wouldn't hate, at least. By the time I got to the checkout page the price had jumped from $29.95 to $39.95. I refused to buy based on this clear bait-and-switch tactic. I emailed their customer service department at firstleaf.club (see website for email address). Four days later still no response. Not a good sign when no one one answers the customer service email account. After that I found these reviews. Now I'm glad they didn't answer as that likely saved me from getting ripped off royally! LOL
read more
Dana S

So I went to FirstLeaf because I had a bad experience with a competitor. They are all the same.

Reviewed on 2021-04-03T23:44:15

So I went to FirstLeaf because I had issues with Nakedwines and I'm even more disappointed they can't keep up with their delivery date and promise.Especially because someone HAS to be home to receive this delivery. I canceled my membership. I don't want to do business with liars.
read more
Jennifer Bridges

BUYER BEWARE

Reviewed on 2021-02-26T00:28:43

BUYER BEWARE - FRAUDULENT COMPANY - they will ship you wines without your permission,send you broken bottles they wont replace and they will keep your money and not send your wines! I ordered for the first time from Firstleaf back in 2020 - they shipped the wines and 3 were broken, no replacements, no refund no credit. After that, I declined all future shipments as I could see they were disreputable. I never got a notice prior to Jan 13 (the day they planned to ship). I responded immediately only to get the run around from customer service who declined to cancel my order. Their so called proof that i received notice is actually the proof that I attempted to cancel the order as is evident from the email history I am including below. Once I told them I had disputed with my credit card company, they recalled the shipment and kept the wines, in addition they kept ALL OF my money. They lied to the credit card company who informed me Firstleaf said we received the wine and never returned it. I have lodged complaints with my credit card company, the Better Business Bureau and Facebook. I'm going to write reviews everywhere I can find so other buyers don't get scammed like I did.
read more
Jaimee Gauthier

So excited to try this- but can't get my wine

Reviewed on 2021-02-03T16:53:07

So excited to try this, but fist shipment got sent back because it was broke, then the second one was sent so they say they started a label and Fed says they do not have it,first leaf says they do. Asked 1 of the 3 customer service reps I spoke with to call them while I waited and she said no. So frustrating especially when I was excited about the service and trying new wines i normally would not. They just let me walk away without trying to keep me. Wouldn't even let me talk to a manager that maybe could have handled it better! SOOO frusterating
read more
Jeff

WORST WINE CLUB

Reviewed on 2020-12-03T18:48:17

WORST WINE CLUB! Worst customer service. I ordered on 11/29 and told wine would be delivered on 12/1.It never came and tracking shows FedEx hasn’t received my box. On 12/3, I was actually told my wine would be delivered on 12/1! So, I guess they’ve developed a time machine. The rep couldn’t tell me where my order was or if/when I would receive it. His only solution was to cancel my order and membership. Fine with me. But, seriously, that’s not good or appropriate customer service and satisfaction at all. Good riddance.
read more
Marlin Maduras

Good Wine, Excellent service.

Reviewed on 2020-11-09T14:21:32

All good. The wines are varied and tasty. The delivery is easy and well packed. In several years as a monthly member,I have had only one minor issue and the company quickly resolved it. Great communication and customer service.
read more
Tamme Stitt

NO!!

Reviewed on 2020-11-05T19:56:57

NO!!! Dont go there. The first time i ordered, they left the package. Now they tell me because I have a job and cant be home to sign for it,I can't have it so now I have to pay a $20.00 "restocking" fee. ARE YOU KIDDING ME. I had to cancel my order because I have a job and the guy was basically useless helping me just reading from a manual. So if you have a job, don't order because you apparently need to be unemployed to be able to accept. Now I paid for wine I will never get and I have to pay them. Just NO.
read more
Liz Boudreau

Firstleaf scams their customers.

Reviewed on 2020-08-24T18:15:13

Tries to incentivize their customers to refer friends and family with no intentions of crediting referrals.With over 10 friends, maybe more, referred to Firstleaf using my link, they claim they can't see any of them except for one. A big scam to get more customers for free. Wouldn't trust them with my money if this is their business model.
read more

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