Review (August 2025)

First lite designs and manufactures the very best in technical hunting apparel, from base layers and outerwear to headwear and gloves.

1.78M

Estimated Revenue

674.17k

Website Visitors

3.2/5

Trustpilot Score

What do we know about First Lite?

Estimated Revenue (2020)

$1.78M

Total Employees

31

Founded

2007

Industry

Sporting Goods

Location

Ketchum, United States

About

First Lite: First Lite designs and manufactures the very best in technical hunting apparel, from base layers and outerwear to headwear and gloves.

Social Links

What is First Lite's Revenue?

First Lite's estimated revenue for 2024 is $1.78M.

What does First Lite do?

First Lite makes the best possible apparel for the hunter who demands nothing less. We design simple products that work for the treestand on the back forty or a nine-day expedition in the Brooks Range. We also fully understand that the passion of our customers and employees depends on the conservation of the world's wildlife resources and the protection of our collective access to the wild places they inhabit. Therefore, First Lite is about more than simply producing awesome gear. Supporting the people and groups who protect our sporting heritage is an equally important part of who we are as an organization and a group of folks who love to hunt. Our goal is to provide the best layering systems to our First Lite customers, no matter where they hunt or live. Check out the story behind our versatile fabrics, designs and proprietary Fusion and Cipher camo patterns at firstlite.com.

What are the monthly traffic metrics for Firstlite?

6/mo Traffic Growth

14.00%

All Time Traffic Growth

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Monthly Hits

674k

Time on Site

4.4Mins

Bounce Rate

47%

How fast is Firstlite growing?

Firstlite has grown by -19.7% in the last 6 months according to SimilarWeb.

How do people interact with Firstlite?

Last month, Firstlite received 674k visitors who spent an average of 4.4 minutes on the website and visited 4.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Firstlite?

281.4k people (42%) visit Firstlite directly. 262.3k (39%) people search for them in Google. Whereas, 11.4k (2%) discover Firstlite through Facebook, Reddit, and YouTube. 15k (2%) visitors come from Firstlite's email newsletters. Finally, 13.6k (2.0%) people come from affiliates and or paid referrals.

Who uses Firstlite?

Firstlite's top market is the United States and they receive 618.2k (91.7%) people.
Then the 2nd is Canada with 44.1k (6.5%).
The 3rd is is New Zealand with 1.9k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Firstlite's ads on Google?

Google Ads

FirstLite.com - First Lite Hunting Apparel - Shop Now

http://www.firstlite.com

Featuring Merino Wool & 37.5 Outerwear, Shop for the Best in Hunting Apparel! Breathable Outerwear. Functional Design. Merino Wool and 37.5 Tech. Styles: Chama Hoody, Dobson Aerowool Boxers, Vapor Stormlight Jacket, Kanab 2.0 Merino Pant, Alturas Women's Pant.

FirstLite.com - Performance Hunting Apparel - First Lite

http://www.firstlite.com

First Lite Performance Hunting Apparel featuring merino wool and 37.5 technology. Functional Design. Merino Wool and 37.5 Tech. Breathable Outerwear. Highlights: Newsletter Available, Customer Service Available, Multiple Payment Options Available.

FirstLite.com - First Lite Hunting Apparel - Go Farther Stay Longer

http://www.firstlite.com

Gear to help you go farther. Featuring merino wool and 37.5 technology. Functional Design. Breathable Outerwear. Merino Wool and 37.5 Tech. Styles: Chama Hoody, Dobson Aerowool Boxers, Vapor Stormlight Jacket, Kanab 2.0 Merino Pant, Alturas Women's Pant.

FirstLite.com - First Lite Hunting Apparel - Go Farther Stay Longer

http://www.firstlite.com

Gear to help you go farther. Featuring merino wool and 37.5 technology. Merino Wool and 37.5 Tech. Functional Design. Breathable Outerwear. Styles: Chama Hoody, Dobson Aerowool Boxers, Vapor Stormlight Jacket, Kanab 2.0 Merino Pant, Alturas Women's Pant.

Firstlite.com | First Lite Hunting Apparel | Shop Now‎

https://www.firstlite.com/

Featuring Merino Wool & 37.5 Outerwear, Shop for the Best in Hunting Apparel! Styles: Chama Hoody, Dobson Aerowool Boxers, Vapor Stormlight Jacket, Kanab 2.0 Merino Pant, Alturas Women's Pant, Tag Cuff Merino Beanie Deal: Up to 40% off in-stock gear

What do Firstlite's customers say about them?

Review Score

3.2/5

Total Reviews

1

Info

First Lite
5 Star
0.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
100.0%
Read reviews that mention
Dave

Beware of First-Lite Return Policies…

Reviewed on 2020-09-11T17:53:07

Beware of First-Lite Return Policies Before Purchasing Anything. Recently returned a hunting jacket and pair of pants from First Lite.Was not happy with either of the products, the material used to make these items would not survive the western oak brush and the fit of both garments simply put was just odd. Instead of crediting my card, First Lite sent me a gift card for the purchase price stating that I should treat myself or give it away as a gift! Essentially locking up my money with First-Lite forcing me to purchase something else. 1. I paid for delivery, paid for return shipping, was stuck with a gift card, re-ordered items $303.00 to use up giftcard, total of gift card $316, Looks as though First-Lite kept the difference. Hell of a Deal! Before purchasing anything from First Lite be sure you read their return policy, I did not, which I accept is my fault and as the customer service rep stated as well when I contacted them. If you purchase First-Lite products through a second vendor you are subject to their return policy and product warranty, this I learned from another negative review read online. Hmmm only one other negative review, imagine that! Numerous First-Lite reviews I found online were nothing short of Glowing, the majority of the rating are 5s, statistically impossible! Be advised that First-Lite products are not manufactured in Ketchum, Idaho, they are actually Made in CHINA. Was a "MEAT-EATER" and Steve Rinella fan, no more. I will not be doing any business with First Lite again. Not an internet troll, just a disappointed customer getting ready for an elk hunt. Sincerely, Dave
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