Fritolay: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

From summer barbecues to family gatherings to time spent relaxing at the end of a long day, frito-lay snacks are part of some of life's most memorable moments. and maybe even brightens some of the most mundane. we invite you to learn more.

15.49B

Estimated Revenue

255.76k

Website Visitors

4/5

Trustpilot Score

What do we know about FRITO LAY?

Estimated Revenue (2020)

$15.49B

Total Employees

5500

Founded

1961

Industry

Food Beverages

Location

West Salem, United States

About

FRITO LAY: From summer barbecues to family gatherings to time spent relaxing at the end of a long day, Frito-Lay snacks are part of some of life's most memorable moments. And maybe even brightens some of the most mundane. We invite you to learn more.

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What is FRITO LAY's Revenue?

FRITO LAY's estimated revenue for 2024 is $15.49B.

What does FRITO LAY do?

FRITO LAY is a company based out of 916 INDUSTRIAL DR , WEST SALEM, Wisconsin, United States.

What are the monthly traffic metrics for Fritolay?

6/mo Traffic Growth

-9.00%

All Time Traffic Growth

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Monthly Hits

256k

Time on Site

1.2Mins

Bounce Rate

66%

How fast is Fritolay growing?

Fritolay has grown by -28.5% in the last 6 months according to SimilarWeb.

How do people interact with Fritolay?

Last month, Fritolay received 256k visitors who spent an average of 1.2 minutes on the website and visited 1.0 different pages per session. Overall, 66% of people bounce on the first visit.

How do people find Fritolay?

35.3k people (14%) visit Fritolay directly. 205.2k (80%) people search for them in Google. Whereas, 4.3k (2%) discover Fritolay through Facebook, Reddit, and YouTube. 2.3k (1%) visitors come from Fritolay's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Fritolay?

Fritolay's top market is the United States and they receive 190k (74.3%) people.
Then the 2nd is Canada with 24.2k (9.4%).
The 3rd is is United Kingdom with 4.4k (1.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Fritolay's ads on Google?

Google Ads

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Savor the Smoky Aroma and Taste Of a Mid-Summer Barbecue. Get Retailer Info! Every Bite Of Our Flavored Potato Chips Is Made With No Artificial Flavors. Good Food. Farm-Inspired. Simple Ingredients. Crunchy Chips. Types: Jalapeno, White Cheddar, Sea Salt.

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