Review (March 2024)

Shop casual women's, men's, maternity, kids' & baby clothes at gap. our style is clean and confident, comfortable and accessible, classic and modern. find the perfect pair of jeans, t-shirts, dresses and more for the whole family.

8B

Estimated Revenue

85.71M

Website Visitors

1.7/5

Trustpilot Score

What do we know about Old Navy?

Estimated Revenue (2020)

$8B

Total Employees

23000

Founded

1994

Industry

Retail

Location

San Francisco, United States

About

Old Navy: Shop casual women's, men's, maternity, kids' & baby clothes at Gap. Our style is clean and confident, comfortable and accessible, classic and modern. Find the perfect pair of jeans, t-shirts, dresses and more for the whole family.

Social Links

Alexa Ranking: 1077

What is Old Navy's Revenue?

Old Navy's estimated revenue for 2023 is $8B.

What does Old Navy do?

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. We opened our first store in 1994 in San Francisco and have been on a roll ever since. Today, customers can find fabulous fashion at affordable prices online and in one of our 1,000+ stores globally. Old Navy celebrates a workplace that's just as diverse as our customers. Fun, fashion, family and value are at the heart of everything we do. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family. Old Navy – a brand for everyone, a place for you!

What are the monthly traffic metrics for Gap?

6/mo Traffic Growth

-12.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

86M

Time on Site

6.0Mins

Bounce Rate

37%

How fast is Gap growing?

Gap has grown by 6.0% in the last 6 months according to SimilarWeb.

How do people interact with Gap?

Last month, Gap received 86M visitors who spent an average of 6.0 minutes on the website and visited 8.0 different pages per session. Overall, 37% of people bounce on the first visit.

How do people find Gap?

45.9M people (54%) visit Gap directly. 30M (35%) people search for them in Google. Whereas, 3.2M (4%) discover Gap through Facebook, Reddit, and YouTube. 1.8M (2%) visitors come from Gap's email newsletters. Finally, 3.7M (4.3%) people come from affiliates and or paid referrals.

Who uses Gap?

Gap's top market is the United States and they receive 81.3M (94.8%) people.
Then the 2nd is Canada with 661.2k (0.8%).
The 3rd is is Mexico with 335.3k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Gap's ads on Google?

Google Ads

gap.com - The Gap® Kids New Arrivals - See What's New at the Gap‎

http://www.gap.com/browse/subDivision.do?cid=6256

Boys & Girls Clothes in Bright Colors and Styles. Shop New Styles for the Season Shop By Size · Graphic Tees · Gap + Pendleton · Shop By Category

Gap.com | Gap® Experiment in Color | Shop Baby Clothing‎

https://www.gap.com/browse/category.do?cid=94859

Browse All Of Our Baby Collections & Try Something New. Experiment in Color. No-Fuss Favorites · Newborn Collections · Shop By Age & Size · Newborn Essentials Types: One-Pieces, Bodysuits, Baby Shorts, Jeans & Pants, Sleepwear, BabyGap Outfit Box 400 Fult

Gap.com | The Gap® Official Site | Shop New Summer Arrivals‎

https://www.gap.com/

Rating for gap.com: 4.6 - Return policy: Most items 45+ days Meet in the Gap® and Try Something New This Summer. Experience The Lightness! 400 Fulton St, Brooklyn, NY‎ - ‎Open today · 10:00 AM – 7:00 PM Sunday 10:00 AM – 7:00 PM Monday 9:00 AM – 8:00 PM T

babyGap® Cyber Monday - Up To 60% Off Everything

https://www.gap.com/browse/category.do?cid=14249

Get Up To 60% Off + More Deals On Babies' Styles. Get Shopping & Save Today! Find Deals...

Gap® Big Winter Sale - Up to 75% Off - gap.com‎

http://www.gap.com/

The Best Prices Of The Year. Shop the Limited Time Sale! New Winter Arrivals · Free Returns On All Items 400 Fulton St, Brooklyn, NY‎ - ‎Open today · 9:00 AM – 8:00 PM Thursday 9:00 AM – 8:00 PM Friday 9:00 AM – 8:00 PM Saturday 10:00 AM – 8:00 PM Sunday

What do Gap's customers say about them?

Review Score

1.7/5

Total Reviews

333

Info

Gap
5 Star
10.0%
4 Star
0.0%
3 Star
0.0%
2 Star
5.0%
1 Star
85.0%
Read reviews that mention
Rose Ann Nation

Fraudulent Advertising, Unprofessional Supervisor

Reviewed on 2021-04-05T17:14:18

First of all, RAY, a supposed supervisor, definitely needs training in how to deflate an upset customer.I buy a lot of merchandise from GAP, and every order, there's an issue! I only continue to shop there because my grandchildren love the clothes, however, their customer service doesn't exist. They advertise promotions you cannot use, they don't ship all your items, and you have to research what happened to them, they don't notify you. They offer absolutely no resolution to help. Shop at GAP at your own risk!
read more
No Hope For Humanity

Amazon > Gap

Reviewed on 2021-04-04T10:45:03

Why display something that supposed to be in stock, but really isn’t? I placed an order,only to be emailed a WEEK later that one of the items was cancelled because they were out of stock??? What the actual f***, Gap? I’ve never had this kind of problem with Amazon! Also what’s with shipping items separately? Why not ship everything altogether? I knew I should’ve shopped for baby clothes in person. Gap is overrated and they don’t even have that great selection of clothes. I have got to stop trying to impress mommy, eh? Amazon has way better baby clothes than Gap. They also have way better customer service (that isn’t saying much though) and they give people their refunds on time (usually). Despite the issues I have with Amazon, they’re a hell of a lot better than Gap. I better get my f****** money back you stupid motherf***ers. I should’ve ran straight to TrustPilot before trusting what my mother suggested. I should’ve read these reviews. Lesson learned - NEVER AGAIN. I wish they would go bankrupt, but the mentally ill Kanye West is collaborating with Gap. They’ll never get their comeuppance.
read more
Valerya Kurts

In the sales season

Reviewed on 2021-04-03T18:42:37

In the sales season, very good prices. Quickly process orders.
Janet Wing

DO NOT order from GAP until LASER SHIP is OUT…

Reviewed on 2021-03-27T13:14:56

this is the first time i have ever written a review. The shipping service used by Gap- LaserShip is so horrendous i feel i should warn everyone.DO NOT PLACE AN ORDER WITH GAP UNTIL LASER SHIP IS FIRED. All UPS shipments over the past several years have arrived with no issues and on time. GAP is using a new shipping company called LASER SHIP- i am now on my third day on the phone, and 5 hours into holding for GAP customer service and Laser ship has a 30 minute hold time then the agents have no ability to help--
read more
C Y

Horrible service when it comes to…

Reviewed on 2021-03-14T01:58:53

Horrible service when it comes to delivery. I’d placed an online order and it was returned due to insufficient address.They forgot to enter my apt # and this is the second time it has happened. Now I have to call shipping to track down the order and update my address? I don’t think so! I’ll be calling customer service to vent tomorrow! How do they expect to stay in business and compete with companies like Amazon is beyond me! I’d love to support small businesses and other businesses that serve middle class customers, but they need to fix their internal issues or they’ll go extinct!
read more
Luz Mendoza

UNPROFESSIONAL CUSTOMER SERVICE AGENTS…

Reviewed on 2021-03-03T14:13:41

UNPROFESSIONAL CUSTOMER SERVICE AGENTS LIE AND MAKE UP THINGS TO GET CLIENTS OFF THE PHONE
Iceland Kahn

Unprofessional Customer Service

Reviewed on 2021-02-28T16:25:43

First of all, I have difficulty logging in even with the new password I just made. So,I had to call the customer service. The customer service was so unprofessional that it is beyond one could imagine! First of all, the first customer service representative just transferred me to another without forwarding any information so I had to explain one more time what happened. Then the second representative sounded so impatient as if he was doing me a big favor by repeating the website one more time! The conclusion is if you want to make a timely payment online, guess what, that purchase you made hasn't even been posted online! Okay, it's your fault by being ahead of them!
read more
Justin Brandt

Hopping on the 'poor quality' band…

Reviewed on 2021-02-26T15:53:56

Hopping on the 'poor quality' band wagon. I've been buying my jeans exclusively from GAP since high school.They fit the way I liked, consistent, and held up well for how frequently I wore them. NOW: All jeans are the lame stretch denim, color fades fast and the two of the three pairs that I've owned just barely over a year have random holes popping up all over. Down by the leg, under the knee??!!, by the belt line. Pitiful. Sad, but I have no choice but to find another place to shop. By GAP RIP.
read more

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