Review (August 2025)

Create your family tree and invite relatives to share. search 230 million profiles and discover new ancestors. share photos, videos and more at geni.com.

3.8M

Estimated Revenue

5.54M

Website Visitors

2.3/5

Trustpilot Score

What do we know about Geni.com?

Estimated Revenue (2020)

$3.8M

Total Funding

$15M

Total Employees

23

Founded

2006

Industry

Internet

Last Funding Date

Series C Jan 2009

Location

Burbank, United States

About

Geni.com: Create your family tree and invite relatives to share. Search 200 million profiles and discover new ancestors. Share photos, videos and more at Geni.com.

Social Links

Alexa Ranking: 18382

What is Geni.com's Revenue?

Geni.com's estimated revenue for 2024 is $3.8M.

What does Geni.com do?

Geni is solving the problem of genealogy by inviting the world to build the definitive online family tree. Using the basic free service, users add and invite their relatives to join their family tree, which Geni compares to other trees. Matching trees are then merged into the single world family tree, which currently contains over 100 million ancestors and living users. Geni welcomes casual genealogists and experts who wish to discover new relatives and stay in touch with family. Geni was founded by former executives and early employees of PayPal, eGroups, eBay, and Tribe, and is backed by venture capital firms Founders Fund and Charles River Ventures. Geni is privately held and based in Burbank, California. In November 2012, Geni was acquired by MyHeritage Ltd. and is now a MyHeritage company.

What are the monthly traffic metrics for Geni?

6/mo Traffic Growth

-3.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

6M

Time on Site

7.6Mins

Bounce Rate

47%

How fast is Geni growing?

Geni has grown by 0.9% in the last 6 months according to SimilarWeb.

How do people interact with Geni?

Last month, Geni received 6M visitors who spent an average of 7.6 minutes on the website and visited 7.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Geni?

1.8M people (33%) visit Geni directly. 3.3M (60%) people search for them in Google. Whereas, 100.1k (2%) discover Geni through Facebook, Reddit, and YouTube. 125.9k (2%) visitors come from Geni's email newsletters. Finally, 338.7 (0.0%) people come from affiliates and or paid referrals.

Who uses Geni?

Geni's top market is the United States and they receive 2M (36.5%) people.
Then the 2nd is Finland with 681.5k (12.3%).
The 3rd is is United Kingdom with 279.8k (5.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Geni's ads on Google?

Google Ads

Easy & Simple At Home DNA Test | Now Only $49 - Get Yours Today‎

https://www.geni.com/dna-kit

Simple and quick DNA test - Make amazing discoveries about your heritage. Buy now! Find the hidden surprises in your DNA. Order your DNA test kit today! Ethnic Breakdown Report. Discover Your Ancestors. Get DNA Matches. Reveal Your Ethnic Roots. Find New

Keyword: at home dna test

Easy & Simple At Home DNA Test | Only $49 - Buy Now‎

https://www.geni.com/dna-kit

Simple and quick DNA test - Make amazing discoveries about your ancestry! Get DNA Matches. Find New Relatives. Reveal Your Ethnic Roots. Ethnic Breakdown Report. Discover Your Ancestors.

Keyword: cheapest dna test

DNA Testing For Ancestry | Now Only $49 - Get Yours Today‎

https://www.geni.com/dna-kit

Simple and quick DNA test - Make amazing discoveries about your ancestry! Find the hidden surprises in your DNA. Order your DNA test kit today! Get DNA Matches. Ethnic Breakdown Report.

Keyword: dna lineage testing

Easy & Simple At Home DNA Test | Now Only $49 - Get Yours Today‎

https://www.geni.com/dna-kit

Simple and quick DNA test - Make amazing discoveries about your heritage. Buy now! Find the hidden surprises in your DNA. Order your DNA test kit today! Find New Relatives. Reveal Your Ethnic Roots. Discover Your Ancestors. Ethnic Breakdown Report. Get DN

Keyword: home dna tests

Ethnicity Breakdown DNA Test | Now Only $49 - Get Yours Today‎

https://www.geni.com/dna-ethnicity

Simple and quick DNA test - Make amazing discoveries about your heritage. Buy now! Find the hidden surprises in your DNA. Order your DNA test kit today! Find New Relatives. Get DNA Matches. Reveal Your Ethnic Roots. Ethnic Breakdown Report. Discover Your

Keyword: ethnicity dna testing

What do Geni's customers say about them?

Review Score

2.3/5

Total Reviews

13

Info

Geni
5 Star
18.2%
4 Star
0.0%
3 Star
0.0%
2 Star
9.1%
1 Star
72.7%
Read reviews that mention
Random Female

Speeds similar to dial-up circa 1995

Reviewed on 2021-05-12T20:25:01

I started a tree on the free version of Geni years ago but ignored it. Yesterday & today I began adding data and the site is extremely sluggish.Profiles won't open, pages freeze for more than 3 minutes, words typed in appear only after significant delay and the data isn't accepted by the site after lengthy 'processing' times. I tried over two days - 5 hours or so, but Geni is flat unusable. It's a shame because I like the interface, and I absolutely LOATHE Ancestry - who once tried to sell me my own images, the creeps. But if the 'lite' version of Geni is this bad, I def don't want to see the other side of the paywall.
read more
Anton

Sloooooooow

Reviewed on 2021-05-12T06:49:00

Functionality is great, but this site is slooooooooooooooow. Lots of errors due to overload, frustrating,not worth your money.
read more
Kerry Moser

One of the BIGGEST genealogy scams on…

Reviewed on 2021-03-19T16:55:27

One of the BIGGEST genealogy scams on the internet. I had no idea when I uploaded my tree that Geni allows others to make changes to it; others that are actually so far out related,they really know nothing about my family. Don't upload your tree! They allow others to make changes to it, and apparently, you can never delete it. Be aware that you can't delete your data!!!
read more
Margaret Srebrnjak

This is a tree program rather than a research program

Reviewed on 2021-03-01T22:07:06

I subscribe to 3 genealogy sites. This is my favourite "tree" site, better than Ancestry and Myheritage.It allows merging within your tree and others. They also give you hints to similar trees. It is best to consider it a non-research site and then you will not be disappointed.
read more
Miona

Won't give money back and no contact whatsoever

Reviewed on 2021-02-16T15:40:39

Seems I was a numpty and signed up for the free trial with this lot and thought I'd put reminder in my calendar to cancel before the14 days was up.Didn't get my notice and they took the money from my account. I have now been trying to contact them to cancel and get a refund by sending emails and logging a ticket but without a reply. They have taken more than GBP100 for a worthless subscription. Don't be silly like me and even try them because as others have said there isn't anything worth trying. Out of all the Ancestry/DNA websites out there, Geni is by far the worst.
read more
Anonymous

It’s a bully culture run by volunteers

Reviewed on 2021-02-11T08:59:47

It’s a bully culture run by volunteers. They only want your information. Stay away from them.
Richard

Just don't sign up. Poor functionality and underhand charging.

Reviewed on 2021-01-04T22:11:04

Extremely limited functionality unless you put in card details and then they take a YEAR'S subscription if you don't cancel?Arguably it's my fault for allowing myself to fall into the trap, but it is still a trap. A monthly charge I could live with as that's quite normal, if still underhand, but £105 is completely unscrupulous.
read more
Iain Croll

The worst of all of the sites I've tried

Reviewed on 2020-04-13T15:40:22

The worst of all of the sites I've used. They constantly try to force you to use a flash interface.You can't import a GEDCOM file unless you pay because whilst it looks like you can if there are any kind of matches you cannot continue to import unless you decline or accept the matches which you can only do if you pay. It's almost impossible to use unless you want to allow them to use device fingerprinting. If you use any kind of privacy tool the site breaks. Practically any link or button you click leads to a promo to upgrade. The interface is ridiculous many buttons link to a different site with what appears no reason. Clicking on matches stays on geni.com clicking on smart matches in the same location leads to myheritage and it's not clear how these are linked or if it will update geni.com When you try to use help you also get redirected to a page that exclaims "Special Offer: Try Geni Pro for free!" So you have to sign up for support, you have to sign up to import, you have to sign up if you click a button or a link. You also need to sign up if you want to report a bug. This site is basically just one big promo to sign up for a service that still relies on flash.
read more

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