Review (April 2024)

Learn how gfk's data analytics, consumer reports & machine learning technology can help you generate the marketing strategy that drives business effectiveness.

1.6B

Estimated Revenue

3.72M

Website Visitors

1.9/5

Trustpilot Score

What do we know about GfK?

Estimated Revenue (2020)

$1.6B

Total Employees

12000

Founded

1934

Industry

Information Technology And Services

Location

Nuremberg, Germany

About

GfK: GfK combines advanced data analytics with latest AI technology to provide actionable recommendations for key decisions that drive business effectiveness.

Social Links

Alexa Ranking: 39727

What is GfK's Revenue?

GfK's estimated revenue for 2023 is $1.6B.

What does GfK do?

GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally. We are revolutionizing real-time access to critical knowledge. In a world of data overflow, disruption and misuse, picking up the right "signal from the noise" is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness. We are independent and trusted. GfK is impartial, with no vested interest. It is a testament to this integrity that our highest standards serve the world's leading brands, and reset industry benchmarks. We turn knowledge into an engine for sustainable growth for the shapers of tomorrow.

What are the monthly traffic metrics for Gfk?

6/mo Traffic Growth

-18.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

4M

Time on Site

5.9Mins

Bounce Rate

22%

How fast is Gfk growing?

Gfk has grown by -42.9% in the last 6 months according to SimilarWeb.

How do people interact with Gfk?

Last month, Gfk received 4M visitors who spent an average of 5.9 minutes on the website and visited 12.0 different pages per session. Overall, 22% of people bounce on the first visit.

How do people find Gfk?

784.8k people (21%) visit Gfk directly. 166k (4%) people search for them in Google. Whereas, 78.9k (2%) discover Gfk through Facebook, Reddit, and YouTube. 251.1k (7%) visitors come from Gfk's email newsletters. Finally, 91.9k (2.5%) people come from affiliates and or paid referrals.

Who uses Gfk?

Gfk's top market is the Germany and they receive 684.4k (18.4%) people.
Then the 2nd is Netherlands with 289.3k (7.8%).
The 3rd is is Russian Federation with 284.3k (7.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Gfk's ads on Google?

Google Ads

Simstore® GfK Market Research - Virtual store research - gfk.com‎

https://norm.gfk.com/expertise/simstore-virtual-store-research/

Predict the impact of marketing activities based on solid shopping simulations. Reliable and robust · Customized virtual store · Hassle free and fast Services: Planogram optimization, Product launch, PackEdge, Pricing strategy, Shopper dicision tree, Asso

Simstore® GfK NORM - Virtual store research - gfk.com‎

https://norm.gfk.com/expertise/simstore-virtual-store-research/

Predict the impact of marketing activities based on solid shopping simulations. Reliable and robust · Customized virtual store · Hassle free and fast Services: Planogram optimization, Product launch, PackEdge, Pricing strategy, Shopper dicision tree, Asso

Simstore® - Market Research - Portfolio Optimization - gfk.com‎

https://norm.gfk.com/services/assortment-optimization/

Find the optimal assortment. Valid insights with Simstore® assortment studies. Opportunities for growth · Shopper profiles · Digital shopper research · Optimal reach Services: Planogram optimization, Product launch, PackEdge, Pricing strategy, Shopper dic

What's Next for Brands eBook - Guidebook for citizen brands

https://insights.gfk.com/citizen-brand-ebook

Discover your brand’s authentic purpose and build deeper consumer connections. Download GfK's 'What’s Next for Brands' eBook now and take your brand to a new level. Advanced AI. Data experts. Consulting & support. Latest insights.

What's Next for Brands eBook - Guidebook for citizen brands

https://insights.gfk.com/citizen-brand-ebook

Discover your brand’s authentic purpose and build deeper consumer connections. Download GfK's 'What’s Next for Brands' eBook now and take your brand to a new level. Advanced AI. Data experts. Latest insights. Consulting & support.

What do Gfk's customers say about them?

Review Score

1.9/5

Total Reviews

120

Info

GFK
5 Star
5.0%
4 Star
0.0%
3 Star
5.0%
2 Star
5.0%
1 Star
85.0%
Read reviews that mention
Sarah Barker

Closed account after earning so many…

Reviewed on 2021-05-12T08:11:38

Closed account after earning so many points and forfeited my competition entries! How convenient!As someone else stated, if you tend to watch the same TV programmes at the sane time (as most people do!) Don't waste your time with this!
read more
Al

They cancelled my account last night…

Reviewed on 2021-04-01T15:08:14

They cancelled my account last night and their reply was shocking to be honest. So if you watch the same programs most times with little changes every now and then it becomes an issue,what the hell?! I rated with single star over the Google market because this company shouldn’t operate with such little amount of expertise and they’d at least put in place a compliance system if they distrust so much members opinions. In that latter respect Prodege swagbucks mother company is doing a brilliant job. Just do yourself a favour don’t give GFK the benefit of the doubt, they don’t deserve it.
read more
Ian Clements

terrible company.

Reviewed on 2021-02-12T19:13:35

this competion just stopped for no reason.i have been doing it for years and they couldnt be botheredto let people know they were shutting down.
read more
Holly Marsden

Account shut down for no reason

Reviewed on 2021-01-27T05:15:15

Account shut down for no reason
beanwad

Scam you should immediately close

Reviewed on 2020-11-05T16:38:37

Yet another completed survey with no pay, so you know I had to do it to them. They don't even deserveone star and I have no idea how anyone on here is giving them more than that.
read more
James Paget

This company commits fraud

Reviewed on 2020-11-03T12:22:41

This company does not pay the due rewards for the surveys taken. Read the reviews left by others. Avoidthis company.
read more
Jeffrey Boot

Shabby dealings

Reviewed on 2020-10-22T01:31:44

I have been a member of the GFK panel for years when I first joined i was getting something from the draws ,then for some reason things changed , the last few years you could say I have been working for nothing , the other morning I didn't get a link to the television review page I couldn't understand what had gone , so I emailed them and got a reply back saying my help was no longer required and my points have been lost , very fishy , but when you have religiously done these reviews all year round i think all the people that have done these even in the holiday periods for nothing should send this firm an email to say they stink and are cowards for not informing us before they terminated us .
read more
christina

Not Happy…

Reviewed on 2020-10-19T13:23:49

I have been doing these survey for years on a every day basis, when I went to log in yesterday I was told my subscription had been terminated and that all my points had been lost,I was told this happened because of the scores I was giving the programs I was watching and that they were to consistant. I have never herd such rubbish. The way I have been treated is a disgrace
read more

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