Review (August 2025)

The world's most popular modern publishing platform for creating a new media platform. used by apple, skynews, buffer, openai, and thousands more.

1M

Estimated Revenue

554.81k

Website Visitors

4/5

Trustpilot Score

What do we know about Ghost?

Estimated Revenue (2020)

$1M

Total Funding

$7.3M

Total Employees

46

Founded

2013

Industry

Computer Software

Last Funding Date

Series A Jun 2020

Location

Singapore, Singapore

About

Ghost: The world's most popular modern publishing platform for creating a new media platform. Used by Apple, SkyNews, Buffer, OpenAI, and thousands more.

Social Links

Alexa Ranking: 17105

What is Ghost's Revenue?

Ghost's estimated revenue for 2024 is $1M.

What does Ghost do?

A not-for-profit organisation creating the world's greatest open source blogging platform: Ghost. Ghost is a platform dedicated to one thing: Publishing. It's beautifully designed, completely customiseable and completely Open Source. Ghost allows you to write and publish your own blog, giving you the tools to make it easy and even (gasp) fun to do. It's simple, elegant, and designed so that you can spend less time messing with making your blog work - and more time blogging.

What are the monthly traffic metrics for Ghost?

6/mo Traffic Growth

-14.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

555k

Time on Site

3.2Mins

Bounce Rate

47%

How fast is Ghost growing?

Ghost has grown by -20.5% in the last 6 months according to SimilarWeb.

How do people interact with Ghost?

Last month, Ghost received 555k visitors who spent an average of 3.2 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Ghost?

237.7k people (43%) visit Ghost directly. 201.3k (36%) people search for them in Google. Whereas, 18k (3%) discover Ghost through Facebook, Reddit, and YouTube. 4.6k (1%) visitors come from Ghost's email newsletters. Finally, 134.5 (0.0%) people come from affiliates and or paid referrals.

Who uses Ghost?

Ghost's top market is the United States and they receive 103.1k (18.6%) people.
Then the 2nd is India with 43.2k (7.8%).
The 3rd is is United Kingdom with 28.6k (5.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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