Grayl: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Grayl® water purifiers make safe, clean drinking water anywhere on earth! unrivaled ease, speed and versatility – simply fill. press. drink.™ onepress™ virus global protection empowers international travelers, outdoor adventurers and survivalists to make the world's sketchiest water sources safe to drink.

3.7M

Estimated Revenue

68.41k

Website Visitors

4/5

Trustpilot Score

What do we know about GRAYL?

Estimated Revenue (2020)

$3.7M

Total Funding

$800.38k

Total Employees

9 Founded

2012

Industry

Consumer Goods

Last Funding Date

Venture (Round not Specified) Jan 2015

Location

Seattle, United States

About

GRAYL: GRAYL® Water Purifiers make safe, clean drinking water anywhere on earth! Unrivaled ease, speed and versatility – simply Fill. Press. Drink.™ OnePress™ Virus Global Protection empowers international travelers, outdoor adventurers and survivalists to make the world's sketchiest water sources safe to drink.

Social Links

Alexa Ranking: 95770

What is GRAYL's Revenue?

GRAYL's estimated revenue for 2024 is $3.7M.

What does GRAYL do?

Seattle-based GRAYL® builds water purifiers for intrepid international travelers and outdoor adventurers, empowering safe and self-sufficient exploration while protecting our shared planet. GRAYL is distributed in the US, Canada, Europe, Asia, Australia, and New Zealand. A member of 1% for the Planet, GRAYL donates a least 1% of sales revenue to environmental non-profit partners, including the Adventure Travel Conservation Travel Fund, Conservation Alliance, and Travelers Against Plastic. GRAYL is a fast-paced, hard-working, fun-loving, flexible workplace committed to growing through teamwork, execution, and innovation. We share a strong appreciation for the outdoors and international adventure travel. About GRAYL Founded in 2012, GRAYL was inspired by two global travelers, Nancie Weston and Travis Merrigan, and their concerns about global plastic pollution and the poor quality (health, taste, odor, clarity) of water that people around the world endure daily. Nancie and Travis are committed to changing the status quo by making practical and durable filtration and purification solutions.

What are the monthly traffic metrics for Grayl?

6/mo Traffic Growth

-27.30%

All Time Traffic Growth

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Monthly Hits

68k

Time on Site

1.6Mins

Bounce Rate

38%

How fast is Grayl growing?

Grayl has grown by -33.4% in the last 6 months according to SimilarWeb.

How do people interact with Grayl?

Last month, Grayl received 68k visitors who spent an average of 1.6 minutes on the website and visited 2.0 different pages per session. Overall, 38% of people bounce on the first visit.

How do people find Grayl?

27.6k people (40%) visit Grayl directly. 29.2k (43%) people search for them in Google. Whereas, 3.3k (5%) discover Grayl through Facebook, Reddit, and YouTube. 568.7 (1%) visitors come from Grayl's email newsletters. Finally, 272.2 (0.4%) people come from affiliates and or paid referrals.

Who uses Grayl?

Grayl's top market is the United States and they receive 51.1k (74.7%) people.
Then the 2nd is Mexico with 2.6k (3.8%).
The 3rd is is Germany with 1.3k (1.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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