Review (August 2025)

1.5B

Estimated Revenue

2.76M

Website Visitors

3.3/5

Trustpilot Score

What do we know about Great Wolf Lodge?

Estimated Revenue (2020)

$1.5B

Total Employees

2800

Founded

1997

Industry

Hospitality

Location

Chicago, United States

About

Great Wolf Lodge: Looking to rent some meeting space or plan your next conference at Great Wolf Lodge? See why our venues are the perfect place to host your next event.

Social Links

Alexa Ranking: 61803

What is Great Wolf Lodge's Revenue?

Great Wolf Lodge's estimated revenue for 2024 is $1.5B.

What does Great Wolf Lodge do?

Great Wolf Lodge is the brand leader in the indoor water park resort industry. Great Wolf Lodge provides an easy and unforgettable escape for families. Our lodges each feature a unique design. Extraordinary attractions and entertainment options sit side-by-side under one roof. Family time is easy with carefully crafted experiences. There's excitement outside of the water park, too. Get your wands at the ready with MagiQuest. The exclusive mystical interactive adventure game soars as one of our most popular activities. Discover many other engaging attractions. These include a ropes course, climbing wall, miniature golf, family bowling, arcade, and more. And kitchen facilities are completely nut-free to help put concerned parents at ease. Each night's stay in our oversized family-friendly suites, grants two full days of unlimited access to the water park. A host of daily complimentary family events augments our exceptional value. Take the fun and creative class, Yoga Tails. Curl up for Story Time by the fireplace and engage in a high-energy dance party. The Great Wolf Kids characters meet and greet guests throughout the day. History In 1997, Great Wolf Resorts opened its first resort in Wisconsin Dells, WI. The 117-suite "Black Wolf Lodge" featured a first-of-its-kind 20,000-sq. ft. indoor water park. The indoor resort concept was a runaway success. Just two years later, we expanded to offer 309 suites and doubled the size of the indoor water park space. The resort, renamed Great Wolf Lodge, spurred a new industry trend. First-rate accommodations came together with outstanding family recreational activities, all under one roof. More lodges soon followed and we now operate more than 18 lodges coast to coast. For more than 20-years Great Wolf Lodge has brought joy to families. We'll continue to grow and look forward to introducing our unique style of family entertainment to even more families.

What are the monthly traffic metrics for Greatwolf?

6/mo Traffic Growth

85.80%

All Time Traffic Growth

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Monthly Hits

3M

Time on Site

4.6Mins

Bounce Rate

45%

How fast is Greatwolf growing?

Greatwolf has grown by 176.4% in the last 6 months according to SimilarWeb.

How do people interact with Greatwolf?

Last month, Greatwolf received 3M visitors who spent an average of 4.6 minutes on the website and visited 3.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Greatwolf?

792.9k people (29%) visit Greatwolf directly. 1.8M (64%) people search for them in Google. Whereas, 20.3k (1%) discover Greatwolf through Facebook, Reddit, and YouTube. 43k (2%) visitors come from Greatwolf's email newsletters. Finally, 22.9k (0.8%) people come from affiliates and or paid referrals.

Who uses Greatwolf?

Greatwolf's top market is the United States and they receive 2.5M (90.8%) people.
Then the 2nd is Canada with 162.2k (5.9%).
The 3rd is is India with 15.8k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Greatwolf's customers say about them?

Review Score

3.3/5

Total Reviews

3

Info

Great Wolf Lodge
5 Star
33.3%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
66.7%
Read reviews that mention
brandy McCauley

Wish I could give -5 stars on this

Reviewed on 2021-03-05T19:55:56

Wish I could give -5 stars on this. Housekeeping stole $400 from my daughters wallet.Sign states that no employee should come in the room. Management admitted to her and me The key card reader AND cameras showed they did go in the room. But, they refuse to give her her $400 back.
read more
HaZe JAG

We really like To visit the Colorado…

Reviewed on 2021-01-04T19:28:05

We really like To visit the Colorado locationAs a whole family we have a very great experience althoughit may be quite expensive our kids have always had great times from small kids to think we’d be coming to Colorado location since they opened up in 2017 we visit to Texas grapevine location also
read more
Josiah McAdams

Great Wolf Lodge can be a great place…

Reviewed on 2018-03-21T16:08:26

Great Wolf Lodge can be a great place to vacation, but their service is horrendous.The hotel has NUMEROUS hidden fees that add up very quickly, that $150/night stay will quickly turn into $300/night just because of fees, like a waterpark use fee, etc. This is an absurd tactic and they blatantly lie about their pricing. Sucks.
read more

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