Review (August 2025)

Your complete travel guide to iceland. find tips, book trips, affordable holidays or a self drive tour. rent a car and find accommodation. contact people, see pictures,

452k

Estimated Revenue

736.72k

Website Visitors

3.5/5

Trustpilot Score

What do we know about Guide to Iceland?

Estimated Revenue (2020)

$452k

Total Funding

$20M

Total Employees

17

Founded

2012

Industry

Leisure Travel Tourism

Last Funding Date

Venture (Round not Specified) Sep 2018

Location

Reykjavík, Iceland

About

Guide to Iceland: Your complete travel guide to Iceland. Find tips, book trips, affordable holidays or a self drive tour. Rent a car and find accommodation. Contact people, see pictures,

Social Links

Alexa Ranking: 604805

What is Guide to Iceland's Revenue?

Guide to Iceland's estimated revenue for 2024 is $452k.

What does Guide to Iceland do?

Uniting over 1000 Icelandic travel operators in a single community, Guide to Iceland remains the largest marketplace for Icelandic travel services in existence. The online platform provides unprecedented access to customer reviewed tours, accommodation and rental cars, as well as unique packages, customised to meet the wishes of seasoned and first-time visitors alike. With a wealth of resources, presented in nine languages, Guide to Iceland stands out as the most comprehensive source for Icelandic travel information in the world—featuring everything from in-depth articles to extensive travel blogs—and offering the chance to connect directly with locals for expert first-hand guidance. Guide to Iceland is the official travel information provider for the City of Reykjavík.

What are the monthly traffic metrics for Guidetoiceland?

6/mo Traffic Growth

-60.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

737k

Time on Site

2.4Mins

Bounce Rate

62%

How fast is Guidetoiceland growing?

Guidetoiceland has grown by 105.0% in the last 6 months according to SimilarWeb.

How do people interact with Guidetoiceland?

Last month, Guidetoiceland received 737k visitors who spent an average of 2.4 minutes on the website and visited 2.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Guidetoiceland?

264.6k people (36%) visit Guidetoiceland directly. 451.1k (61%) people search for them in Google. Whereas, 7.5k (1%) discover Guidetoiceland through Facebook, Reddit, and YouTube. 1.3k (0%) visitors come from Guidetoiceland's email newsletters. Finally, 1.9k (0.3%) people come from affiliates and or paid referrals.

Who uses Guidetoiceland?

Guidetoiceland's top market is the United States and they receive 191.3k (26.0%) people.
Then the 2nd is United Kingdom with 86.6k (11.7%).
The 3rd is is Germany with 50.2k (6.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Guidetoiceland's customers say about them?

Review Score

3.5/5

Total Reviews

2

Info

Guide to Iceland
5 Star
0.0%
4 Star
0.0%
3 Star
100.0%
2 Star
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1 Star
0.0%
Read reviews that mention
Esteban

Easy to use but pay attention to pricing displayed in currencies other than ISK

Reviewed on 2020-01-20T06:33:04

Overall the service is good and is easy to navigate. However the prices displayed in currencies other than ISK are misleading.It would be appreciated if it's is made more easily visible throughout the whole process of booking
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