Review (August 2025)

Shop hallmark for the biggest selection of greeting cards, christmas ornaments, gift wrap, home decor and gift ideas to celebrate holidays, birthdays, weddings and more. free shipping on $50+ orders!

4.1B

Estimated Revenue

6.45M

Website Visitors

2.2/5

Trustpilot Score

What do we know about Hallmark Cards?

Estimated Revenue (2020)

$4.1B

Total Employees

15000

Founded

1910

Industry

Consumer Goods

Location

Kansas City, United States

About

Hallmark Cards: Shop Hallmark for the biggest selection of greeting cards, Christmas ornaments, gift wrap, home decor and gift ideas to celebrate holidays, birthdays, weddings and more. Free shipping on $50+ orders!

Social Links

Alexa Ranking: 25915

What is Hallmark Cards's Revenue?

Hallmark Cards's estimated revenue for 2024 is $4.1B.

What does Hallmark Cards do?

Hallmark is an American brand, providing greeting cards, gifts, ornaments, and the full selection of personalized books and personalized cards. Today, Hallmark is a 4 billion U.S. dollars business with greeting cards and other products sold in more than 40,000 retail stores across the U.S., including mass retailers and the network of Hallmark Gold Crown stores. Its brand also reaches people online at its website and through retail partners’ websites, and on television through and cable’s top-rated Hallmark Channels and Hallmark Hall of Fame movies Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Hallmark was launched in 19190 and is based in Kansas City, M.O.

What are the monthly traffic metrics for Hallmark?

6/mo Traffic Growth

-64.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

6M

Time on Site

2.9Mins

Bounce Rate

59%

How fast is Hallmark growing?

Hallmark has grown by -36.1% in the last 6 months according to SimilarWeb.

How do people interact with Hallmark?

Last month, Hallmark received 6M visitors who spent an average of 2.9 minutes on the website and visited 3.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Hallmark?

2.6M people (40%) visit Hallmark directly. 3.2M (50%) people search for them in Google. Whereas, 281.9k (4%) discover Hallmark through Facebook, Reddit, and YouTube. 137.2k (2%) visitors come from Hallmark's email newsletters. Finally, 96.1k (1.5%) people come from affiliates and or paid referrals.

Who uses Hallmark?

Hallmark's top market is the United States and they receive 5.7M (88.5%) people.
Then the 2nd is Canada with 145k (2.2%).
The 3rd is is United Kingdom with 106.8k (1.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Hallmark's ads on Google?

Google Ads

Hallmark.com - Hallmark Cards - Buy Hallmark Cards Online

https://www.hallmark.com/cards/

Make their Day Special with the Perfect Hallmark Card. Shop Online Now!

Hallmark Greeting Cards - Buy Hallmark Cards Online

https://www.hallmark.com/card

Funny, Sentimental or Cute. Find the Perfect Card for That Special Someone. Find The Perfect Gifts & Greeting Cards Online Today! Sign Up Online. Chat Support Available. Check Order Status. Styles: Heartfelt, Celebrate, Funny, Congratulate.

Keyword: hallmark card

Hallmark Cards | Shop All Cards Online | Hallmark.com‎

https://www.hallmark.com/cards/

Give Someone The Gift of Love With a Caring Holiday Card from Hallmark. Find The Perfect Gifts & Greeting Cards Online or In-Store Today! Cards For All Occasions. 2 Day Shipping Available. Sign & Send Available. Same-Day Store Pickup. Free Ship To Store.

Hallmark.com - Hallmark Special Offers - Free Shipping on $50+

https://www.hallmark.com/gifts/

Check Out Hallmark's Special Offers. Shop & Save on Hallmark.com. Make Your Holidays & Special Occasions Even More Special by Saving on the Things You Love. Free Ship to Store.

Shop Christmas Tree Ornaments - Free Shipping on $50+

https://www.hallmark.com/ornaments/keepsake-ornaments/

Find The Perfect Christmas Tree Ornament on Hallmark.com. Order Online Today! Get Thoughtful Gifts For the Ones You Love At Hallmark.com! Free Ship to Store. Meaningful Holiday Gifts. Orders $50+ Ship Free. Earn Rewards for Shopping. Personalize Your Gifts.

What do Hallmark's customers say about them?

Review Score

2.2/5

Total Reviews

15

Info

Hallmark Cards
5 Star
20.0%
4 Star
6.7%
3 Star
0.0%
2 Star
6.7%
1 Star
66.7%
Read reviews that mention
Marilynn Jacobs

Not user friendly and terrible customer service!

Reviewed on 2021-02-16T19:25:03

I ordered 2 Valentine cards online on 2/8. They had 2 different account numbers for me so there was a hassle in claiming my rewards coupon.Customer service wanted me to spend 30 minutes on the phone with their tech person to fix a problem that I did not create! I refused to do this so they fixed the issue. I went to the local Hallmark store to get my cards - one was there and one was being shipped later. I never did receive the 2nd Valentine day card. Emailed customer service - no response. Called Customer service to get my refund, got a case # and still no email verification or refund notification from PayPal. I will never buy online from Hallmark - terrible customer service!
read more
Cheryl's Music Studio

No customer service

Reviewed on 2020-12-16T19:20:35

No customer service. I've used these for years and now the program won't save cards,wants you to reconfigure printer every time you want to print. Been a customer for many years.
read more
Tina Renee McAdams

Hallmark to make someone's day, special.

Reviewed on 2020-08-03T01:49:26

Hallmark for the perfect words for any occasion. For a smile, a celebration, or a sentimental word.Hallmark makes any day, a special day.
read more
Misty J

Be warned there is no customer service

Reviewed on 2020-06-19T20:14:22

I usual love Hallmark but I received someone’s cards in the mail. I never got my order.I called and no one will pick up the phone or chat. Literally. This is not how you run a business.
read more
Athena Diva

Terrible Service

Reviewed on 2020-06-15T15:44:38

Placed 2 orders, both required follow up because the order was either not shipped (but marked delivered)or the order did not include all the cards. Plus, it takes more than 30 minutes on hold to talk to representatives.
read more
Shirley St Hilaire

Trying to reach an advocate at customer…

Reviewed on 2020-05-29T17:14:31

Trying to reach an advocate at customer care is a joke. After 20 minutes on hold, I finally hung up.Then I tried the chat option and, yet again, no response. It was regarding my specific order and FAQ was not helpful.
read more
Trish G

Dont even bother with hallmark puzzles

Reviewed on 2020-05-26T22:50:24

Dont even bother with hallmark puzzles What a piece of junk I'd expect more from Hallmark
David

I tried to purchase the 2020 Hallmark…

Reviewed on 2020-05-10T01:07:22

I tried to purchase the 2020 Hallmark Studio Deluxe version after opening up my 2018 Hallmark Studio program.After I hit the purchase tab, my computer's screen went completely blank then I received an error message saying it could not find Hallmark on the server. I tried several times to get back where I was but nothing. There was nothing in my email account so I went back in and reordered the 2020 Deluxe version with no problem. After downloading the 2020 Hallmark Deluxe version, I noticed that now I had two separate emails saying I ordered the same program twice.There was nothing in my Bank records saying there was two orders. The next day I looked and there was in fact two separate orders I tried calling Hallmark but was directed to a company the handles the Hallmark Card Programs. An answering machine informed me that due to COVID 19 I will not be allowed to talk with anyone, so I had to send them an email. Its now been 5 days since I sent that email and no response back. Hallmark can kiss my rearend! I will never buy anything from them again. My bank tells me I have to fix this through Hallmark. Hallmark I am showing you my middle finger!!!!!!!!!!!!!!!!!!
read more

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