Review (August 2025)

The karoo 2 is the most advanced cycling computer ever, combining cutting-edge technology with the best maps and navigation, training, and features that enhance every aspect of your ride.

4.92M

Estimated Revenue

287.82k

Website Visitors

3.8/5

Trustpilot Score

What do we know about Hammerhead?

Estimated Revenue (2020)

$4.92M

Total Funding

$14.37M

Total Employees

50

Founded

2014

Industry

Consumer Electronics

Last Funding Date

Series A Jun 2020

Location

New York, United States

About

Hammerhead: The Karoo 2 is the most advanced cycling computer ever, combining cutting-edge technology with the best maps and navigation, training, and features that enhance every aspect of your ride.

Social Links

Alexa Ranking: 424022

What is Hammerhead's Revenue?

Hammerhead's estimated revenue for 2024 is $4.92M.

What does Hammerhead do?

The bicycle is a force of good in the world. From transportation to competition, cycling enhances the lives of everybody it touches, reliably making them healthier, fitter, and a better version of themselves. This quest for personal improvement and the benefits it confers are at the core of our mission at Hammerhead: Inspire & empower all people to unlock their athletic potential through cycling. Our first step towards this mission, H1, was an award-winning navigation device released in 2014. Simple, inexpensive, and inventive, the H1 used light patterns to give cyclists visual navigational directions without pulling their focus from what's most important: the ride experience. In 2018, we released the Karoo 1, offering an elegant, visual solution to the shortcomings of existing GPS head units. Karoo combines a cutting-edge ruggedized hardware, and a responsive, full-color, high definition touchscreen with a user-friendly Android-based interface. This seamlessly integrates navigation, live data, and beautiful graphics that show you what you need to know quickly and without distraction. Our most recent step towards our mission is the Karoo 2. Released in 2020, the Karoo 2 packs all the software of the Karoo 1 into a lighter, smaller, more robust package. With additional hardware features, Karoo 2 will continue to unlock software potential in the years to come.

What are the monthly traffic metrics for Hammerhead?

6/mo Traffic Growth

74.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

288k

Time on Site

1.9Mins

Bounce Rate

42%

How fast is Hammerhead growing?

Hammerhead has grown by -10.9% in the last 6 months according to SimilarWeb.

How do people interact with Hammerhead?

Last month, Hammerhead received 288k visitors who spent an average of 1.9 minutes on the website and visited 3.0 different pages per session. Overall, 42% of people bounce on the first visit.

How do people find Hammerhead?

192.8k people (67%) visit Hammerhead directly. 66.3k (23%) people search for them in Google. Whereas, 16.4k (6%) discover Hammerhead through Facebook, Reddit, and YouTube. 2.1k (1%) visitors come from Hammerhead's email newsletters. Finally, 937.7 (0.3%) people come from affiliates and or paid referrals.

Who uses Hammerhead?

Hammerhead's top market is the Austria and they receive 87.5k (30.4%) people.
Then the 2nd is United States with 64.5k (22.4%).
The 3rd is is United Kingdom with 17k (5.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Hammerhead's ads on Google?

Google Ads

Hammerhead Karoo 2® - Plug Into the Future

https://www.hammerhead.io/

Karoo 2 Leads the Industry with the Latest in Waterproofing & USB-C Charging Technology. Order your Hammerhead Karoo 2 Today and Unlock a Whole New World of Cycling.

Hammerhead Karoo 2® - Next Gen Cycling Computer

https://www.hammerhead.io/

Hammerhead’s Karoo 2 Is Designed For Cyclists, By Cyclists. Smaller. Lighter. Faster...

Hammerhead Karoo 2® - Next Gen Cycling Computer

https://www.hammerhead.io/

Designed for cyclists, by cyclists. Karoo 2 is now available for pre-order. 32 GB High-Speed Storage. Anti-Glare for Day Rides. USB-C Fast Charging. Free Standard Shipping. 7 Day Customer Support. Free Global Maps. Water Droplet Rejection.

Cycling GPS Device - Bike GPS - hammerhead.io‎

http://www.hammerhead.io/

Our Sophisticated Mapping Software is Built Specifically For Cyclists. Buy Now Types: Bicycle GPS, Race Jersey, GPS Bracket

Hammerhead Karoo 2® - Next Gen Cycling Computer

https://www.hammerhead.io/

Designed for cyclists, by cyclists. Karoo 2 is now available for pre-order. USB-C Fast Charging. 7 Day Customer Support. 32 GB High-Speed Storage. Free Global Maps.

What do Hammerhead's customers say about them?

Review Score

3.8/5

Total Reviews

4

Info

Hammerhead
5 Star
75.0%
4 Star
0.0%
3 Star
0.0%
2 Star
25.0%
1 Star
0.0%
Read reviews that mention
Andy Gifford

Purchase & Ride1- New kid on the bloc is thumbs up

Reviewed on 2021-04-26T18:38:08

With D2C products where you are not able to view in a store reviews from average joes like me that fund their own adventures,training and experiments can be really valuable. Having been a Garmin consumer through and through their monopoly in the market reigned giving no viable alternative until Wahoo arrived, but I felt it was a very "me to" product that just fell short so by default was the poor unit that sat in the drawer, but neither ever cut the mustard when you rally needed routing on those off familiar track adventures. Step in to the spot light the Karoo2... If you are like you will have read reviews, looked at product endorsements, seen every YouTube review and this maybe your final check before digging those hands into the deeps pockets for the 300+ notes (ouch). SO customer service to purchase and ride1 what are my thoughts; The screen is light years ahead, same matt gorilla glass of the wahoo with colour of Garmin and the touch screen is something of the 21st century, navigation with the beep, prompt and post box pop up if needed are crystal clear and the data fields are infamous and although you can see them I'd say less is more, but with multiple lay ups. Some funky turns and roundabouts but steady and sure that cursed turn left filled by make a u-turn was a distant memory. So far I have reached out to the CS team on a couple of items and as soon as I had sent received and automated response followed by human interaction generally on the same day with simple help. So far I'd say the new kid on the bloc is certainly the protagonist and there are 2 companies out there that will or should be very worried and for just reason. I will write a follow up before the 45days risk free, but at this point there is no way it's going back and I have a great condition 830 potentially looking for a new home.
read more
Mike

Karoo 2

Reviewed on 2021-02-25T13:58:38

Bought a Karoo 2, it factory reset itself three times within the two weeks of owning it,so spent a lot of time logging back in and having to waiting for it redownload all the maps... On the third time I raised a RMA, which was a pretty quick and slick process. Would I recommend a Karoo 2? No, at this time don't think the software is mature and stable enough. Would I say they offer good customer service?? Yes
read more
VirtaGo

Karoo 2

Reviewed on 2021-02-20T22:57:42

Explore with ease with the Karoo 2, and upload workouts from TrainingPeaks. No more stopping and moretime riding.
read more
Mark Wheeler

Masterclass in Comms & Customer Experience

Reviewed on 2021-02-13T17:00:59

Being a young and small company building its production and logistics capabilities,its taken a few months for them to ship product - the Karoo 2 -at scale. At first, I was a little worried. But I shouldn't have been. This company has delivered a masterclass in how you maintain quality and trustworthy communications to keep you informed of where you stand in line for your product delivery. They set realistic expectations and even beat them. The product packaging and unboxing experience beats that of much more mature companies. And then the product itself works right out of the box. If you are coming from a Garmin, then the fact this just works as well as offering a 'next-gen' product experience, it feels like 2007 all over again when I moved from a Microsoft phone to an Apple iPhone. No more slow, clunky interface. And Garmin is notoriously unreliable and their software quality poor. I'm coming from a 1030 Plus, and its no competition. The Karoo 2 is a disruptive product that will hopefully push the overall market to step up its game. And with a customer experience to match, these guys deserve to succeed.
read more

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