Review (August 2025)

Happiest baby snoo, the safest and smartest baby bed and 5-second swaddle, 5 s's and baby sleep advice, and toddler tips brought to you by dr. harvey karp.

35M

Estimated Revenue

972.39k

Website Visitors

4/5

Trustpilot Score

What do we know about Happiest Baby (the maker of SNOO)?

Estimated Revenue (2020)

$35M

Total Funding

$45.23M

Total Employees

140

Founded

2001

Industry

Consumer Electronics

Last Funding Date

Venture (Round not Specified) Dec 2019

Location

Los Angeles, United States

About

Happiest Baby (the maker of SNOO): Happiest Baby SNOO, the safest and smartest baby bed and 5-second swaddle, 5 S's and baby sleep advice, and toddler tips brought to you by Dr. Harvey Karp.

Social Links

Alexa Ranking: 75507

What is Happiest Baby (the maker of SNOO)'s Revenue?

Happiest Baby (the maker of SNOO)'s estimated revenue for 2024 is $35M.

What does Happiest Baby (the maker of SNOO) do?

Happiest Baby is a mission-driven technology company dedicated to helping parents succeed at their most important job–raising healthy, happy children. Happiest Baby created SNOO, the world's very the world’s first smart sleeper using advanced robotic technology, implementing Dr. Karp's landmark 5 S’s method for soothing babies. Happiest Baby is dedicated to developing science-based products and services to enhance child well-being and to help solve everyday parenting challenges. Based in Santa Monica, California, Happiest Baby, Inc. was founded in 2001 by Dr. Harvey Karp (pediatrician, child development specialist) with his wife and business partner, Nina Montée-Karp. Happiest Baby's hero product SNOO reduces infant crying, boosts sleep and prevents rolling over. That makes SNOO the safest, most effective baby bed ever made. SNOO was designed in collaboration with the celebrated industrial designer, Yves Behar, and a team of MIT-trained engineers. Happiest Baby’s is proud to be partnered with our investors Lux Capital, Felicis Ventures and Obvious Ventures, as well as several influential parent advisors/investors, including Justin Timberlake, Jessica Biel, Scarlett Johansson and Zoe Saldana, in our goal to give support to parents and children across the country and around the world.

What are the monthly traffic metrics for Happiestbaby?

6/mo Traffic Growth

33.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

972k

Time on Site

0.6Mins

Bounce Rate

78%

How fast is Happiestbaby growing?

Happiestbaby has grown by -22.9% in the last 6 months according to SimilarWeb.

How do people interact with Happiestbaby?

Last month, Happiestbaby received 972k visitors who spent an average of 0.6 minutes on the website and visited 1.0 different pages per session. Overall, 78% of people bounce on the first visit.

How do people find Happiestbaby?

192.4k people (20%) visit Happiestbaby directly. 715.1k (74%) people search for them in Google. Whereas, 22.1k (2%) discover Happiestbaby through Facebook, Reddit, and YouTube. 11.9k (1%) visitors come from Happiestbaby's email newsletters. Finally, 18.9k (1.9%) people come from affiliates and or paid referrals.

Who uses Happiestbaby?

Happiestbaby's top market is the United States and they receive 728.7k (74.9%) people.
Then the 2nd is Canada with 65.1k (6.7%).
The 3rd is is Australia with 21.9k (2.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Happiestbaby's ads on Google?

Google Ads

SNOO Smart Baby Sleeper Sale | Sleeper Bowl Sale - Now 30% Off‎

https://www.happiestbaby.com/products/snoo-smart-bassinet

New Year Sale. Free Shipping & 30-Day Trial. SNOO's Motions Help Baby Sleep Longer. SNOO Is The Safest Bassinet Ever Made. Rest With Peace Of Mind. Shop & Save Today! Get Free Shipping On SNOO. Bump Awards Winner. SleepTech Award Winner. As Seen On CNN.

Shop SNOO Smart Bassinet | Get More Sleep | HappiestBaby.com‎

https://www.happiestbaby.com/

SNOO Helps Your Baby — And You — Sleep Longer. Free Shipping + 30-Day Trial! Orders $75+ Ship Free. SNOO 30-Day No Risk Trial. Highlights: Safe Baby Bed, Boosts Sleep, Helps Self-Soothing.

Shop SNOO Smart Sleeper | 30-Day Trial + Free Shipping‎

https://www.happiestbaby.com/

SNOO Helps Your Baby — And You — Sleep Longer. As Seen On CNN. Orders $75+ Ship Free. Better, Safer Sleep Fast. Bump Awards 2017 Winner. SleepTech Award Winner.

Shop SNOO Baby Bassinet - Fall Sale - 25% Off - happiestbaby.com‎

https://www.happiestbaby.com/pages/snoo

At Last More Sleep For Baby & You! Free Ship + 30-Day Risk-Free Trial Ends Soon. Financing Available · Bump Awards 2017 Winner · Orders $75+ Ship Free · As Seen On CNN

SNOO Rocking Baby Bassinet - Reduce Crying. Boost Sleep.‎

https://www.happiestbaby.com/pages/snoo

SNOO Smart Sleeper Is The Safest Baby Bed Ever Made. Rest With Peace Of Mind.

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