Harborfreight: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Harbor freight is america's go-to store for low prices on power tools, generators, jacks, tool boxes and more. shop our 1200+ locations nationwide.

Estimated Revenue

32.85M

Website Visitors

1.5/5

Trustpilot Score

What do we know about Harbor Freight Tools?

Estimated Revenue (2020)

$5B

Total Employees

8500

Founded

1977

Industry

Retail

Location

Calabasas, United States

About

Harbor Freight Tools: Harbor Freight buys their top quality tools from the same factories that supply our competitors. We cut out the middleman and pass the savings to you!

Social Links

Alexa Ranking: 4428

What is Harbor Freight Tools's Revenue?

Harbor Freight Tools's estimated revenue for 2024 is $5B.

What does Harbor Freight Tools do?

In 1977, when Harbor Freight Tools was started as a small family-owned business, we made a commitment to provide working people with great quality tools at the lowest prices. And for over 40 years, Harbor Freight Tools has done just that. From hand tools and generators, to air and power tools, from shop equipment to automotive tools, Harbor Freight offers more than 5,000 tools and accessories at quality levels that match or exceed competing brands, but at prices that are up to 80% less. We're not your typical retailer. We're a team of high-achievers, who have a passion for excellence and continuous improvement and obsess about getting things done. We're also equally committed to doing the right thing and giving back to our community. And for us, collaboration is the golden rule. We're a 40 year-old, $4 billion company with over 30 million loyal customers and growing. If you are looking for a not so ordinary and highly rewarding career opportunity, we would love to talk with you. Delivering Value to the Hardworking Since 1977

What are the monthly traffic metrics for Harborfreight?

6/mo Traffic Growth

-8.70%

All Time Traffic Growth

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Monthly Hits

33M

Time on Site

3.0Mins

Bounce Rate

47%

How fast is Harborfreight growing?

Harborfreight has grown by -23.6% in the last 6 months according to SimilarWeb.

How do people interact with Harborfreight?

Last month, Harborfreight received 33M visitors who spent an average of 3.0 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Harborfreight?

18.8M people (57%) visit Harborfreight directly. 11.3M (34%) people search for them in Google. Whereas, 731.6k (2%) discover Harborfreight through Facebook, Reddit, and YouTube. 902.7k (3%) visitors come from Harborfreight's email newsletters. Finally, 325.7k (1.0%) people come from affiliates and or paid referrals.

Who uses Harborfreight?

Harborfreight's top market is the United States and they receive 32.2M (98.0%) people.
Then the 2nd is Canada with 180.2k (0.5%).
The 3rd is is Mexico with 95k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Harborfreight's ads on Google?

Google Ads

Harbor Freight Tools | 20% Off - 1000+ Stores Nationwide