Review (August 2025)

Add your name to the growing list of lifelong fans of the hard rock brand and see how we exemplify the mantra that music is life at our cafes, casinos, and hotels.

95M

Estimated Revenue

342.14k

Website Visitors

2.1/5

Trustpilot Score

What do we know about Hard Rock International?

Estimated Revenue (2020)

$95M

Total Employees

3100

Founded

1971

Industry

Hospitality

Location

Davie, United States

About

Hard Rock International: Add your name to the growing list of lifelong fans of the Hard Rock brand and see how we exemplify the mantra that music is life at our cafes, casinos, and hotels.

Social Links

Alexa Ranking: 249544

What is Hard Rock International's Revenue?

Hard Rock International's estimated revenue for 2024 is $95M.

What does Hard Rock International do?

About Hard Rock®: Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 70 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls. Beginning with an Eric Clapton guitar, Hard Rock owns and showcases the world's most valuable collection of music memorabilia at more than 83,000 pieces. In 2020, Hard Rock International was honored as one of Forbes Magazine's Best Employers for Diversity and Top Employers for Women. Hard Rock was recognized as one of the top performing hotel brands in J.D. Power's 2020 North America Hotel Guest Satisfaction Study for the second consecutive year. HRI destinations are located in the world's greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

What are the monthly traffic metrics for Hardrock?

6/mo Traffic Growth

-27.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

342k

Time on Site

1.8Mins

Bounce Rate

49%

How fast is Hardrock growing?

Hardrock has grown by -7.7% in the last 6 months according to SimilarWeb.

How do people interact with Hardrock?

Last month, Hardrock received 342k visitors who spent an average of 1.8 minutes on the website and visited 2.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Hardrock?

101.4k people (30%) visit Hardrock directly. 158.8k (46%) people search for them in Google. Whereas, 12.2k (4%) discover Hardrock through Facebook, Reddit, and YouTube. 4.5k (1%) visitors come from Hardrock's email newsletters. Finally, 373.1 (0.1%) people come from affiliates and or paid referrals.

Who uses Hardrock?

Hardrock's top market is the United States and they receive 166.1k (48.5%) people.
Then the 2nd is Germany with 27.8k (8.1%).
The 3rd is is United Kingdom with 18.3k (5.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Hardrock's ads on Google?

Google Ads

Official Hard Rock Shop® | Authentic Merchandise‎

https://shop.hardrock.com/

Shop The Largest Selection Of Hard Rock® Merchandise. Men's, Women's, Kid's & Collectibles. Classic Tees, Hoodies, Pins, Glassware and Other Merchandise From Cities Around the World. 15% Off Your Order. Free Shipping $199+ Types: Collectible Pins, Drinkwe

Shop Our New Arrivals | Hard Rock Shop | HardRock.com‎

https://rockshop.hardrock.com/

Don’t miss out on Hard Rock’s Newest Arrivals feat. pins, outerwear, collectibles & more! Men´s. Kids. Home & Bath. Women´s. Pins. Categories: Tees, Outerwear.

Rock Shop by Hard Rock™ - The Official Hard Rock Store‎

https://rockshop.hardrock.com/?utm_source=RockShop7-14-16&utm_medium=email&utm_content=mainimage&utm_campaign=RockShop Email

Find Your Perfect Style at the Rock Shop. Shop Clothing, Collectibles & More! Collectible Pins · Outerwear · Home & Bath · Hard Rock Shirts & Tops

Hard Rock Shop | Free Shipping Offer | HardRock.com‎

https://rockshop.hardrock.com/

Take Advantage of Free Shipping on $75+ from the Hard Rock Shop. Kids. Home & Bath. Women´s. Pins. Men´s. Categories: Tees, Outerwear.

Official Hard Rock Shop® | Men's and Women's Outerwear‎

https://shop.hardrock.com/

Hard Rock® Outerwear is Now Available Online. Browse Classic Collections and New Styles. Soft Fleece Hoodies, Zip-Up Jackets, Classic Sweatshirts and Crew Neck Pullovers. Shop Now. Free Shipping $199+ 15% Off Your Order. Types: Collectible Pins, Drinkwear

What do Hardrock's customers say about them?

Review Score

2.1/5

Total Reviews

44

Info

Hard Rock
5 Star
5.0%
4 Star
10.0%
3 Star
5.0%
2 Star
0.0%
1 Star
80.0%
Read reviews that mention
CAROL THRUSHMAN

READ THE RETURN POLICY BEFORE ORDERING ONLINE

Reviewed on 2021-05-16T03:26:30

Be aware of their return policy if ordering clothing through their online site. I ordered two shirts both in a size large.I must have 30 shirts that I have purchased at various stores across the country and I always wear a size Large when buying any shirts in their stores. I assumed their online site would be similar sizing. Received both; one shirt fit perfectly and the other shirt was way too small. Their return policy states to contact Customer Care for return packing slip. So I emailed them three times with no response. I then called and they provided the packing slip and instructions for the return of the one shirt. I was responsible for the shipping costs to return. You only have 30 days to return so to ensure I had a tracking number and guarantee it would arrive in time, I shipped through UPS which cost me $12. It doesn't seem like I should have to pay for the return shipping when the problem is their product sizing is not consistent on clothing purchased online.
read more
Steven Hamilton

Shopped online...got 1 item and it…

Reviewed on 2021-04-22T02:25:19

Shopped online...got 1 item and it arrived broken. Been trying for a week to get their sorry Customer Care to reply to my repeated emails.Finally, I had to go to PayPal for a refund. So sad that this once great company is managed so poorly.
read more
Daniel Nowak

Wonderful service and food

Reviewed on 2021-02-12T10:33:39

Wonderful service and food. A bit outdated menus, but I hope that you will renew soon.
fred klein

NoLate check out

Reviewed on 2021-01-29T21:17:34

We got a room today 2/29 the room is awesome.. but we called 3 times for a 12 pm check out as opposed to a 11am ..we got 3 different answers! One said $75 fee ! For an hour! The second said no , the third said they will call us back .. never did for an hour later checkout!!!!
read more
Mimi

Read the reviews before buying anything from them...

Reviewed on 2020-12-22T02:00:31

I wish I had read the reviews before I ordered 5 Christmas ornaments from them. I paid through pay pal.Never got a confirmation from them however they did get the money. After 4 days of not receiving a confirmation I called. The girl told me she would send me out an email right away with a tracking number. Never got it. Called back after a half hour and was put on hold for 20 minutes while they looked up my order, I finally hung up. Filed a complaint with Pay Pal and also put a stop payment on my credit card. It’s all a sham. Very poor customer service. I think they are taught to lie to satisfy the customer. Next complaint goes to the BBB. NEVER WILL I EVER BUY ANYTHING FROM THEM! Buyer beware ?
read more
Doug Full

Terrible customer service

Reviewed on 2020-12-16T19:38:24

I placed an order on 11-30-2020. Today is 12-16-20, it still has not moved in shipment.The "customer service" employees that answer the phone are absolutely no help. I have repeatedly tried to speak to someone in management. No luck. This is by far the worst shopping experience I have ever had online. I used to be a huge Hard Rock fan. I will never order anything from them again..
read more
Katrine Mord

I highly recommend them

Reviewed on 2020-10-21T09:16:16

I highly recommend them. The food is tasty and amazing, big portion and cheap price tag.
travisp

Free Men Should Not Play Here, It's Run By Nazi's

Reviewed on 2020-10-15T04:39:13

all i can say is if you are a free loving free man in america a free country do not visit this place!!!unreal! i thought it was bad at first when they said we cannot drink alcohol after 11pm, which we drank in our room. but then later we noticed their nazi police walking around with Red shirts on with print on the back stating "Covid Enforcement". we laughed at first but later my wife and i were approached by one of these wanna be cops telling us that our masks were not covering our noses properly and we would have to leave if we did not cover our noses. are you serious??!! we were social distanced from anyone by over 20 feet!!! we had our dumb masks on and they had fallen slightly below each of our noses. these are not zip tied to our heads! i will never spend another penny in this place. you shouldn't either. choose a place that respects your rights as an american citizen! there is no law that i cant breathe the god given air through my nose if my mask falls under it. UNREAL!!!
read more

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