Review (July 2025)

Because parents shouldn't have to choose between what's best for their baby, their budget, and the planet.

7.68M

Estimated Revenue

514.5k

Website Visitors

4.2/5

Trustpilot Score

What do we know about Hello Bello?

Estimated Revenue (2020)

$7.68M

Total Funding

$20M

Total Employees

53

Founded

2018

Industry

Consumer Goods

Last Funding Date

Series A Jul 2020

Location

Los Angeles, United States

About

Hello Bello: Because parents shouldn't have to choose between what's best for their baby, their budget, and the planet.

Social Links

What is Hello Bello's Revenue?

Hello Bello's estimated revenue for 2024 is $7.68M.

What does Hello Bello do?

Kristen Bell and Dax Shepard are parents who believe there is no such thing as other people's children. (Though they reserve the right to deny that when it's diaper duty time.) They are two of Hello Bello's co-founders and they started the company because they believe all babies deserve the best, which means all parents need access to affordable, premium products. To fulfill that dream, we're making better stuff for babies, parents, and the planet – at far lower prices, made possible by partnering exclusively with Walmart.

What are the monthly traffic metrics for Hellobello?

6/mo Traffic Growth

12.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

514k

Time on Site

3.6Mins

Bounce Rate

54%

How fast is Hellobello growing?

Hellobello has grown by -23.9% in the last 6 months according to SimilarWeb.

How do people interact with Hellobello?

Last month, Hellobello received 514k visitors who spent an average of 3.6 minutes on the website and visited 2.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Hellobello?

214.4k people (42%) visit Hellobello directly. 223.9k (44%) people search for them in Google. Whereas, 27.8k (5%) discover Hellobello through Facebook, Reddit, and YouTube. 9.4k (2%) visitors come from Hellobello's email newsletters. Finally, 19k (3.7%) people come from affiliates and or paid referrals.

Who uses Hellobello?

Hellobello's top market is the United States and they receive 449.2k (87.3%) people.
Then the 2nd is Korea, Republic of with 26.7k (5.2%).
The 3rd is is Canada with 12.6k (2.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Hellobello's ads on Google?

Google Ads

Hello Bello® Diapers | Subscribe and Save Today | hellobello.com

https://hellobello.com/products/diaper-bundle

Co-founded by Kristen Bell and Dax Shepard. Powerful absorbency. Cute designs. Great fit.

Hello Bello® Diapers | Super Soft & Absorbent‎

https://hellobello.com/products/diaper-bundle

Premium, Plant-based Products Delivered Right to Your Door w/ Free Shipping on all Bundles. Co-founded by Kristen Bell and Dax Shepard. Powerful absorbency. Cute designs. Great fit. Free Standard Shipping. Satisfaction Guaranteed.

Hello Bello® Premium Diapers - 20+ Designs to Choose From

https://hellobello.com/

Your Baby Deserves Super Soft, Mighty Comfy, Seriously Absorbent Diapers. Goodbye Blowouts

Save 20% Off with Happy20 - Grab Your Coupon Code Today

https://hellobello.com/products/diaper-bundle

Powerful absorbency. Cute designs. Great fit. Co-founded by Kristen Bell and Dax Shepard. Includes 7 packs of diapers, 4 packs of wipes, 15% off add-ons. Cute & stylish designs.

Hello Bello® Hand Sanitizer - Freshens Little Fingers

https://hellobello.com/products/hand-sanitizer

Premium Baby Products at Non-Premium Prices. Safe and Effective for Kids and Adults. Not a Sink in Sight? Use Hello Bello Hand Sanitizer to Help Kick Germs to the Curb. Kristen & Dax. Affordable. Free Shipping. Plant-based. #hellobello. Safe & Effective.

What do Hellobello's customers say about them?

Review Score

4.2/5

Total Reviews

2238

Info

Hello Bello
5 Star
30.0%
4 Star
0.0%
3 Star
0.0%
2 Star
10.0%
1 Star
60.0%
Read reviews that mention
Shannon Argueta

Hands Down, Best Diapers

Reviewed on 2021-05-12T12:29:31

These are the best diapers I have ever purchased. My son has used them for two years and I can’t sayenough good things
read more
Sheila Ramirez

If I could give this a 0 I would of

Reviewed on 2021-05-11T12:59:19

If I could give this a 0 I would of, doesn’t even deserve a one star!! Never will I ever but HelloBello products again!The super cream gave my new born baby a BAD diaper rash even when it says it hypoallergenic!!! I never seen a bad diaper rash that she even bled! Don’t buy this product!!!!!!!
read more
David Simmons

I ordered diapers online and got an…

Reviewed on 2021-05-07T20:06:13

I ordered diapers online and got an email from them the next day that they needed a picture of my bank statement to confirm payment??????I have never heard of such a thing! Money already taken from my account so I replied that I was already charged. Next thing I know, my order is cancelled! I tried to call their help line several times but only received recording that no support agents are available to take my call.
read more
Tabitha Helton

I have been a subscriber for a while…

Reviewed on 2021-05-03T21:43:22

I have been a subscriber for a while now and the past 2 months Hellobello has messed up my bundles.Last month I paid extra for shampoo and lotion and didn’t receive them. I called and told them and they told me I’d have to wait till my next month bundle for them to give me my missing items. Today I received my may bundle and it did have my missing items but now this time the 4 packs of WIPES ARE MISSING! I called customer service and a very rude woman told me to sit my bundle out on my front porch for fed ex to pick up and if I chose not to do they were only going to charge my card! I am canceling my subscription! This is ridiculous!
read more
Mary Taylor

I ordered diapers online and got an…

Reviewed on 2021-05-02T19:20:23

I ordered diapers online and got an email from them the next day that they needed a picture of my bank statement to confirm payment??????I have never heard of such a thing! Money already taken from my account so I replied that I was already charged. Next thing I know, my order is cancelled! I tried to call their help line several times but only received recording that no support agents are available to take my call.
read more
Badhon khan

Nice it's very good

Reviewed on 2021-04-18T03:04:21

Nice it's very good
Catherine Seid

DO NOT USE

Reviewed on 2021-04-10T18:12:21

I have a 1 year old and we used our first pack of Hello Bello wipes. After about 3 diaper changes and maybe 10 wipes,she developed her first and WORST rash ever. We have been working on getting the rash to go away for almost 2 months now. First it was literally skin splitting, then it turned to a yeast infection and now we found a little bubble that I thought was like an ingrown hair literally in the rash. Her dr checked it and swabbed it to check, it came back MRSA. Not only is the rash STILL there but now my baby has MRSA because of god knows what they have in these wipes. These should not even be legal!
read more
Meghan Girard

Too many blowouts

Reviewed on 2021-04-06T16:40:33

I really wanted to love these diapers, the designs are so cute and the convenience of the subscription is definitely very helpful.We're going to have to switch back to Pampers though, since every day has resulted in multiple (like 3+ per day) blowouts, pee and poo. It's not like I'm letting the kid go hours without changes either, it's just like these diapers can't absorb anything past a couple drops of pee lol I'm sick of doubling my laundry load because of how much poo is on his onesies now and I'm just so over having to deal with this much poop in one day. We thought it must be user error, since our friend absolutely raves about this company, so we tried loosening, tightening, lowering, and raising the diaper and endless combinations of all to no avail. I still could expect at least two blowouts per day. Bummer.
read more

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