Review (July 2025)

Op hema.nl vind je de hema winkel met het grootste assortiment. bestel eenvoudig online en laat je bestelling thuisbezorgen of haal gratis af bij jouw hema.

1.5B

Estimated Revenue

7.78M

Website Visitors

2/5

Trustpilot Score

What do we know about HEMA?

Estimated Revenue (2020)

$1.5B

Total Employees

5600

Founded

1926

Industry

Retail

Location

Amsterdam, Netherlands

Social Links

Alexa Ranking: 43881

What is HEMA's Revenue?

HEMA's estimated revenue for 2024 is $1.5B.

What does HEMA do?

HEMA maakt het dagelijkse leven van mensen al meer dan 90 jaar beter, leuker en makkelijker. Zonder dat ze daar veel voor hoeven betalen. Want een goede kwaliteit en een verrassend design moet voor iedereen betaalbaar zijn. Iedere dag weer maken we gewoon bijzonder. Met verrassende producten van het eigen HEMA merk in meer dan 750 filialen in Nederland, België, Luxemburg, Duitsland, Frankrijk, Verenigd Koninkrijk, Spanje, Oostenrijk, Verenigde Arabische Emiraten en Qatar. Met filialen op treinstations, vliegvelden en met ons grootste HEMA filiaal dat 24 uur, zeven dagen per week open is: onze webshop. Met eigen bakkerijen, distributiecentra, handelskantoren in het Verre Oosten en het support office in Amsterdam. Met meer dan 19.000 HEMA collega's in 200 verschillende functies. De optimistische boodschap van HEMA slaat overal aan. De essentie is in al die jaren niet gewijzigd: Echt HEMA. HEMA is nuchter met een glimlach: doe maar gewoon, maar doe het wel bijzonder goed. De kracht van HEMA zit in de liefde voor elk detail, daarom is iedereen in onze organisatie belangrijk. Wij stellen het belang en plezier van onze klanten altijd voorop. HEMA geeft iedereen de ruimte om zijn talenten te ontwikkelen. We vinden het belangrijk dat iedereen werkt in een open en ongedwongen sfeer. Die inspirerende sfeer die je nergens anders tegenkomt. Echt HEMA.

What are the monthly traffic metrics for Hema?

6/mo Traffic Growth

-20.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

3.0Mins

Bounce Rate

50%

How fast is Hema growing?

Hema has grown by -7.7% in the last 6 months according to SimilarWeb.

How do people interact with Hema?

Last month, Hema received 8M visitors who spent an average of 3.0 minutes on the website and visited 3.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Hema?

2.6M people (34%) visit Hema directly. 3.6M (47%) people search for them in Google. Whereas, 90.4k (1%) discover Hema through Facebook, Reddit, and YouTube. 74.2k (1%) visitors come from Hema's email newsletters. Finally, 1.2M (14.9%) people come from affiliates and or paid referrals.

Who uses Hema?

Hema's top market is the Netherlands and they receive 7.5M (96.0%) people.
Then the 2nd is Belgium with 156.4k (2.0%).
The 3rd is is United States with 21.4k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Hema's ads on Google?

Google Ads

HEMA.nl - Online Winkel - HEMA is voor iedereen

https://www.hema.nl/

HEMA.nl - Online Winkel - 500+ winkels in Nederland

https://www.hema.nl/

De enige Nederlandse winkel waarbij producten terug te vinden zijn in elk huishouden. Ontdek de verrassend lage prijzen in onze webshop! Binnen 1 a 3 dagen in huis. Gratis bezorging va. € 25. Veilige betaling. Ruilen in de winkel. Groot Assortiment.

HEMA.nl - Online Winkel | HEMA is voor iedereen

https://www.hema.nl/

De enige Nederlandse winkel waarbij producten terug te vinden zijn in elk huishouden. Ontdek de verrassend lage prijzen in onze webshop! Binnen 1 a 3 dagen in huis. Veilige betaling. Groot Assortiment. Gratis bezorging va. € 25. Ruilen in de winkel.

HEMA.nl - Online Winkel - Shop makkelijk online bij Hema

https://www.hema.nl/

De enige Nederlandse winkel waarbij producten terug te vinden zijn in elk huishouden. Ontdek de verrassend lage prijzen in onze webshop! Binnen 1 a 3 dagen in huis. Gratis bezorging va. € 25. Groot Assortiment. Ruilen in de winkel. Veilige betaling.

HEMA.nl - Online Winkel - Écht HEMA

https://www.hema.nl/

De enige Nederlandse winkel waarbij producten terug te vinden zijn in elk huishouden. Ontdek de verrassend lage prijzen in onze webshop! Binnen 1 a 3 dagen in huis. Gratis bezorging va. € 25. Ruilen in de winkel. Veilige betaling. Groot Assortiment.

What do Hema's customers say about them?

Review Score

2/5

Total Reviews

1101

Info

HEMA

[email protected]

020-2242424

Amsterdam

5 Star
25.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
70.0%
Read reviews that mention
Hanna Stahlie

Update: Christmas present, to be found

Reviewed on 2021-03-16T15:21:45

After my review on the 24th of Febr. I was very displeased, I decided to order with another company with next day delivery to get my christmas present in time to give as a birthday present.All well in the end. Today I got a call from HEMA, asking me why I HAVEN'T PICKED UP MY PACKAGE YET. I was fuming. how can my package be lost and then reappear? I told them the situation and they thanked me for my time and hung up. So I can assume they just throw away my order? I am sad.
read more
Bullet K

PERFECT

Reviewed on 2021-03-13T13:58:32

Really perfect, ordered on a saturday at 11:30, at 13:00 i already got the info that my package issent and I got it the next business day.
read more
basak

I've been waiting to receive a few…

Reviewed on 2021-03-08T09:30:23

I've been waiting to receive a few notebooks that ordered for 20 days now. They said that it got lost during shipment and that they would let me know through email.Guess what? That didn't happen. I've been waiting on the phone again to talk to someone. In total for a few notebooks, I have spent more than 20 minutes waiting on the phone. Horrible.
read more
Rita Sawaya

The worst

Reviewed on 2021-02-27T10:00:28

The worst experience with "order, pay and pick up"!
Jacob Truby

Incompetent Customer Service

Reviewed on 2021-02-06T14:29:32

Ordered 30 EUR worth of candles and things online, received a shipping notification one day after my order confirmation.Two days later, DHL posted "an error has occurred" on my order tracking. Giving no other information, DHL referred me to HEMA. Called twice their phone customer service (no English option), they told me they would look into it. A few days later I texted HEMA Facebook Messenger, Twitter, and Instagram, all saying they will look into it. Called a third time, ELEVEN days after receiving the shipping notification, and they refused to refund my order and said they will look into the matter more urgently. They would not send another package. They said I could apply for a refund if I do not hear from them (or receive the package) by Wednesday, 16 days after receiving the shipping notification. Seems like an awful lot like stealing to me, HEMA...
read more
Jasmine JJ

Bad customer service .

Reviewed on 2021-01-07T09:13:56

Bad customer service .. I have been one of Hema’s customers for many years and I have never needed to communicate with customer service ..But because of receiving an incomplete parcel, I contacted them to get my money back .. but they are raised and do not respond to my question .. I am never satisfied .. If your things get lost, you just get stolen.
read more
Ampadu D Abeam

HEMA - Very Rude and Racist

Reviewed on 2020-12-21T22:04:23

This is the response to my query, very rude and racist. HEMA provided misleading information on theirwebsite. Dear XXX, I talked to my manager and she told me that is also not possible to compensate you the travel costs. We cannot refund you for £33,00 out of the blue/ good will/your time (whatever you want to call it). You time management is something HEMA has nothing to do with. Regards, Vanessa Pons HEMA Customer Service
read more
Portalus

I hate Your Youtube commercial

Reviewed on 2020-12-02T14:19:13

I hate Your Youtube commercial. Stop forcing people to watch this every 10 min!

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