Review (September 2024)

Everything you need to perform your best in and out of the water. explore the latest hurley board shorts, wetsuits, swimsuits and more.

257M

Estimated Revenue

329.74k

Website Visitors

3.2/5

Trustpilot Score

What do we know about Hurley?

Estimated Revenue (2020)

$257M

Total Employees

580

Founded

1999

Industry

Apparel Fashion

Location

Costa Mesa, United States

About

Hurley: Everything you need to perform your best in and out of the water. Explore the latest Hurley board shorts, wetsuits, swimsuits and more.

Social Links

Alexa Ranking: 443110

What is Hurley's Revenue?

Hurley's estimated revenue for 2023 is $257M.

What does Hurley do?

The Essence of Hurley is based on our love of the ocean and its constant state of change. With deep roots in beach culture, we are all about inclusion and positivity. Our brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. We are passionate about freedom of expression and the individual voice. We place a premium on smiles. Welcome to our world – imagine the possibilities. The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and his business manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong. By the mid-1980's, Billabong USA was doing really well. Bob and his team were committed to thinking and doing things differently. The team took full responsibility for design, sourcing, marketing and financing. Around 1995, the Billabong USA team began noticing a shift in the collective consciousness of the consumer. Bob and his group realized that the modern surfer also loved fashion, skate, snow, music and art. The Internet and digital technology put more power in the hands of the consumers. The team began to re-think what it meant to be a "surf"​ brand. By the end of 1998, it was clear that the team had it's own vision for the future that did not necessarily serve the interests of Billabong globally. Coincidentally, the license agreement between Hurley and Billabong was also up for renewal. With much gratitude, Bob and his team gave back the Billabong license and decided to launch Hurley.

What are the monthly traffic metrics for Hurley?

6/mo Traffic Growth

29.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

330k

Time on Site

1.4Mins

Bounce Rate

40%

How fast is Hurley growing?

Hurley has grown by 37.1% in the last 6 months according to SimilarWeb.

How do people interact with Hurley?

Last month, Hurley received 330k visitors who spent an average of 1.4 minutes on the website and visited 3.0 different pages per session. Overall, 40% of people bounce on the first visit.

How do people find Hurley?

91.1k people (28%) visit Hurley directly. 212.1k (64%) people search for them in Google. Whereas, 8.5k (3%) discover Hurley through Facebook, Reddit, and YouTube. 2k (1%) visitors come from Hurley's email newsletters. Finally, 14k (4.2%) people come from affiliates and or paid referrals.

Who uses Hurley?

Hurley's top market is the United States and they receive 193.8k (58.8%) people.
Then the 2nd is Brazil with 15.4k (4.7%).
The 3rd is is Portugal with 13.9k (4.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Hurley's ads on Google?

Google Ads

Hurley.com - The Official Hurley® Shop‎

https://www.hurley.com/us/en_us/c/hurley

Shop The Best Selection of Hurley® Gear & Accessories Online Now. Free Shipping for Members. Free 30-Day Returns. Types: Board Shorts, Wetsuits, Hats, Shirts, Jackets.

Hurley.com - The Official Hurley® Shop‎

http://www.hurley.com/us/en_us/c/hurley

Everything You Need To Perform Your Best In The Water. Shop Now. No Minimums · Free 30 Day Returns · Free Shipping for Members

Hurley.com - Shop Hurley® Clothing‎

http://www.hurley.com/us/en_us/pw/hurley/nsu

Shop The Best Selection of Hurley® Gear & Accessories Online Now. Free Shipping for Members · No Minimums · Free 30 Day Returns

Hurley® Board Shorts | Endless Comfort in the Water‎

https://www.hurley.com/w/hurley-boardshorts-473rlz778ql

Quick-Drying And Lightweight Board Shorts For Maximum Comfort On The Beach Or Pool. Gear Up For Surf In The Latest Board Shorts, Swimwear, And More. Shop Now At Hurley. Free Shipping for Members. Gear Up for Surf. Sign Up & Get 15% Off. Free 30-Day Return

Hurley.com - Hurley® Wetsuits‎

http://www.hurley.com/us/en_us/pw/hurley-wetsuits/nsuZnsx?cp=usns_kw_hurley_null_txt!g!c!br!e!hurley wetsuits&k_clickid=

Take on the Cold in All-New Hurley® Wetsuits. Stay Warmer, Surf Longer. Free Shipping for Members · Free 30 Day Returns · No Minimums

What do Hurley's customers say about them?

Review Score

3.2/5

Total Reviews

6

Info

Hurley
5 Star
50.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
GINA SETTLEMIRES

Love my new board shorts

Reviewed on 2021-05-20T00:23:17

Love my new board shorts. Look better than the actual ad. Will be buying again soon!
john denise scharber

If I could Leave zero stars I would…

Reviewed on 2020-12-11T21:40:04

If I could Leave zero stars I would ordered 2 pair of 34 waist board shorts. 2 pair came 1 32 inch 1 36 inch.No refunds!! Sales receipts says 2 34 ordered what a JOKE OF A COMPANY
read more
Edward Doroteo

Last time ordering from these people

Reviewed on 2020-09-11T20:27:03

Last time ordering from these people. They used to be great with customers, not anymore.I ordered on 9/2/20 was told that my item will arrive before my trip on the 14th, now I’m told that I won’t get it till 15th. Now the package will sit outside the house for a month... so I basically ordered to waste money & time. I should’ve went with quicksilver. All my items arrived in 5 days from them with free shipping!
read more
GApeach

Shorted me $80 on a return of defective merchandise

Reviewed on 2020-07-29T00:56:40

I was interested in ordering 2 wetsuits from Hurley so I looked at the size charts to figure out what size I would be and also checked the return policy on their website (hurley.com)to make sure that if they didn't fit I would be able to exchange or return them for the full amount. I read through their return policy linked in the footer on hurley.com to here which has no mention of any restocking fees: {link redacted} I received my order and the sizing was off and I was not able to fit in either suit. The size 8 was too big, and the size 10 was too small, which there is no way possible was me ordering the wrong size. That is a quality control issue on their suit sizing. Sent the defective suits back & when I got the refund amount it was $80 less than I paid. I asked their CS and was told they kept 20% for a restocking fee even though the suits were in brand new condition with tags shipped back in the exact packaging they had sent them to me in despite no mention on their policy page. TL;DR Hurley scammed me out of $80 for an unpublished 20% restocking fee on 2 defective wetsuits.
read more
Mike James

Fantastic customer service

Reviewed on 2019-01-23T14:47:23

Fantastic customer service, would 100% recommend either online or in a store!
Claus

If you're a great surfer- you have lot's of Hurley clothes.

Reviewed on 2015-07-21T12:38:14.538

No words here, Just 5 stars.

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