Review (July 2024)
Shop natural merino wool clothing from icebreaker® for your adventures outdoors and in life. technical innovations and natural merino wool fibers provide the ultimate comfort and performance without compromising on style or the well being of the planet.
180M
Estimated Revenue
1.01M
Website Visitors
1.8/5
Trustpilot Score
What do we know about icebreaker, a VF Company?
Estimated Revenue (2020)
$180M
Total Funding
$7.2M
Total Employees
340
Founded
1994
Industry
Apparel Fashion
Last Funding Date
Private Equity Nov 2015
Location
Auckland, New Zealand
About
icebreaker, a VF Company: Shop natural merino wool clothing from icebreaker® for your adventures outdoors and in life. Technical innovations and natural merino wool fibers provide the ultimate comfort and performance without compromising on style or the well being of the planet.
What is icebreaker, a VF Company's Revenue?
icebreaker, a VF Company's estimated revenue for 2023 is $180M.
What does icebreaker, a VF Company do?
We're celebrating 25 years of challenging the status quo of how clothing is made. Driven by the belief that nature has the answers, we provide natural performance alternatives to synthetic-based apparel, to create a healthier and more sustainable future for our species and the planet. This year, we launched our brand ambition to have 100% plastic-free materials by 2023. We relentlessly seek out new ways of doing things better and we're passionate about making a difference. Want to join our flock? We like people who can think big and strategic and also aren't afraid of hard work. We're a community of passionate, authentic and adventurous achievers bringing natural apparel alternatives to the world, ethically and sustainably. We're part of the VF Corporation family of brands, one of the world's largest apparel, footwear and accessories companies. We're headquartered in Auckland, New Zealand with teams in Australia, USA, Canada, Germany, France and Switzerland. We are sold in 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms. To discover more, visit icebreaker.com
What are the monthly traffic metrics for Icebreaker?
6/mo Traffic Growth
18.10%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
3.3Mins
Pages per Visit
5.0
Bounce Rate
42%
How fast is Icebreaker growing?
Icebreaker has grown by -26.6% in the last 6 months according to SimilarWeb.
How do people interact with Icebreaker?
Last month, Icebreaker received 1M visitors who spent an average of 3.3 minutes on the website and visited 5.0 different pages per session. Overall, 42% of people bounce on the first visit.
How do people find Icebreaker?
455.9k people (45%) visit Icebreaker directly. 395k (39%) people search for them in Google. Whereas, 68k (7%) discover Icebreaker through Facebook, Reddit, and YouTube. 34.9k (3%) visitors come from Icebreaker's email newsletters. Finally, 29.7k (3.0%) people come from affiliates and or paid referrals.
Who uses Icebreaker?
Icebreaker's top market is the United States and they receive 250.2k (24.9%) people.Then the 2nd is Canada with 161k (16.0%).The 3rd is is Australia with 108.3k (10.8%).
Traffic Growth (last 6 months)
What do Icebreaker's customers say about them?
Review Score
1.8/5
Total Reviews
114
Info
Icebreaker5 Star
15.0%
4 Star
0.0%
3 Star
5.0%
2 Star
10.0%
1 Star
70.0%
Read reviews that mention
AMR
Great products, shocking customer service.
Reviewed on 2021-05-27T18:35:09
Great products, shocking customer service. Loyal Icebreaker customer for over 4 years.First time contacting Icebreaker Customer Service: three short simple emails, all replied to by Miguel with no answer to a simple, repeated enquiry re Reward Scheme (no reward) & a/c , forwarded (escalated) to Catarina - a manager, who asked to repeat the enquiry ('complaint') again? 8 emails total (incl replies), zero helpful replies or progress.
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customer
Very long delivery times for UK
Reviewed on 2021-05-13T09:47:40
So ordered two items on 8/5 for my husband's birthday on 15/5 thought that would be plenty of time for delivery.Got an email confirming that it was on its way on Monday. Today I have queried as Yodel are still saying they haven't received to deliver. So I called their customers services as still awaiting a reply from my email who said goods won't be with me till around the 18/5. So too late for my husband's birthday. I ordered direct from the supplier thinking that was the best thing to do but would have been better to order from Cotswolds who offer next day delivery.
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Alpo Kaakinen
Icebreaker just can't do retailing
Reviewed on 2021-05-06T07:41:52
Icebreaker just can't do retailing. Makes great products but can't sell them directly,every order I have placed had some issue and none were solved with one contact to customer service.
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Louise ClarkCustomer
Very poor customer service. Do not expect anything from this company
Reviewed on 2021-04-02T14:53:30
I ordered a Tshirt for my son but too large. Thus returned it. Having paid with a £60 voucher this has not been returned despite phone assurances.Now my account has no points at all. Not impressed with customer service. No replies to emails either. Will not buy again and I have bought much stuff before.
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Sanne
Very positive experience and wonderful product
Reviewed on 2021-03-24T19:32:44
I have had a very positive experience! I LOVE my pure merino zip neck top. It is light, but warm.I bought it for my runs but have been wearing it for walks, pilates, and other occasions because it fits and feels so wonderful. I don't get sweaty in it at all. A fleece would give me clammy damp skin. Not this top! The top also arrived when they told me it would. I had ordered a second top to compare fits and returned that with absolutely no problems. Great communication about every step and refund issued promptly. I would definitely buy from Icebreaker again!
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Carlos
I have been waiting 2 weeks for my…
Reviewed on 2021-03-24T15:34:47
I have been waiting 2 weeks for my order now, I sent an email to customer services politely asking foran update but received no reply.
I would not use this company again because the customer service ia as bad as it gets
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customer
No explanation why my order was not honoured
Reviewed on 2021-03-21T18:36:48
I ordered a layer zipped top for my husband and paid via PayPal. Fantastic I thought a few days later I got a message from PayPal informing me that my mineshaft been refunded by icebreaker.No explanation from icebreaker why they did not send me the product that I paid for.
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Fiona
Large care label in seam on reversible hat!
Reviewed on 2021-03-03T13:47:37
I bought a reversible lightweight hat. I was somewhat surprised to see that a large care label had been sewn into the seam.I contacted customer care and asked how to remove the label without splitting the seam.
They suggested cutting it as close as I could to the seam! Can they not understand that there will still be some label visible therefore rendering the item useless as a reversible hat!
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