Review (August 2025)

Interactive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, sipps, isas & more.

391k

Estimated Revenue

2.88M

Website Visitors

4.6/5

Trustpilot Score

What do we know about Interactive Investor?

Estimated Revenue (2020)

$391k

Total Employees

500

Founded

1995

Industry

Financial Services

Location

London, United Kingdom

About

Interactive Investor: interactive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, SIPPs, ISAs & more.

Social Links

Alexa Ranking: 217177

What is Interactive Investor's Revenue?

Interactive Investor's estimated revenue for 2024 is $391k.

What does Interactive Investor do?

We are interactive investor (ii), an award-winning online investment service that has been informing investors for 25 years. Today we are the number one flat-fee investment platform with £30 billion of assets under administration, over 300,000 customers and more than one million users. We aim to deliver better choice, better value and better intelligence to our customers. Our comprehensive investing and trading service - which features ISA, SIPP, Junior ISA and general investing accounts - is underpinned by a strong focus on delivering great value and helping customers take control of their financial futures. We are based in Manchester and, with offices in Leeds, London and Dundee, employ more than 500 people. Important information: Please remember the price and value of investments and their income fluctuates and you may get back less than you invested. Past performance is no guarantee of future performance. If in any doubt, please consult a financial adviser. Our services are provided to you by Interactive Investor Services Limited, which is authorised and regulated by the Financial Conduct Authority (FCA). Registered in England with Company Registration number 02101863. Read more about how your money is held and protected at ii.co.uk/about-ii/your-protection.

What are the monthly traffic metrics for Ii?

6/mo Traffic Growth

-28.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

7.3Mins

Bounce Rate

31%

How fast is Ii growing?

Ii has grown by 17.8% in the last 6 months according to SimilarWeb.

How do people interact with Ii?

Last month, Ii received 3M visitors who spent an average of 7.3 minutes on the website and visited 7.0 different pages per session. Overall, 31% of people bounce on the first visit.

How do people find Ii?

1.9M people (67%) visit Ii directly. 650.5k (23%) people search for them in Google. Whereas, 63.6k (2%) discover Ii through Facebook, Reddit, and YouTube. 157.2k (5%) visitors come from Ii's email newsletters. Finally, 74.3k (2.6%) people come from affiliates and or paid referrals.

Who uses Ii?

Ii's top market is the United Kingdom and they receive 2.8M (96.3%) people.
Then the 2nd is South Africa with 18.6k (0.6%).
The 3rd is is United States with 10.2k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Ii's customers say about them?

Review Score

4.6/5

Total Reviews

14430

Info

interactive investor
5 Star
80.0%
4 Star
5.0%
3 Star
5.0%
2 Star
0.0%
1 Star
10.0%
Read reviews that mention
David Fink

prudential transfer of pension

Reviewed on 2021-05-11T17:16:31

i rang ii and the call was answered promptly by Stewart. He was most helpful with with problems i am having with the prudential.I am trying to transfer a pensions from the pru via orgio I apparently need a discharge form from the prudential, which has still not arrived in over a month ..
read more
Derr

The lad I spoke to earlier called…

Reviewed on 2021-05-11T16:41:02

The lad I spoke to earlier called Mubeen R was very helpful helping me try log in to my account.He even went the extra mile to support me.
read more
Peter Hool

Unable to Submit Application to Invest

Reviewed on 2021-05-11T16:18:21

Thursday 6th May and Friday 7th and 10th 'Submit application not currently available'.Friendly staff say all due to computer problems, so I said phone me when computer problems resolved. Cathy phoned 11th May and said all OK so 4th attempt still not available so called again and Stuart said IT department still having problems and he will call me when fixed. Very frustrating and time wasting, might try another platform any thoughts much appreciated.
read more
Matthew Smith

João was very helpful

Reviewed on 2021-05-11T15:58:05

João was very helpful, sorted out my issue very quickly. Thanks.
M mcK

I can’t log into my account as some of…

Reviewed on 2021-05-11T15:23:37

I can’t log into my account as some of my details like phone number are wrong for some inexplicablereason so I rang ii to query this and got a very polite and extremely helpful gentleman called Kiyani , he was very patient and seemed to have sorted my problem .. thanks Kiyani , hope the letter arrives soon !
read more
Andy W

Joshua C was very helpful today

Reviewed on 2021-05-11T14:42:08

Joshua C. was very helpful today - my problem was a mysterious disappearing direct debit and Joshua spent quite a lot of time looking into all the possibilities.Very helpful chap !
read more
Harry

Just had a conversation with Florence…

Reviewed on 2021-05-11T14:35:55

Just had a conversation with Florence regarding my II direct debit. She was very helpful.She wasn't sure about my query so she went to check with a supervisor. Nice bubbly personality.
read more
Raj

Sean Haywood was impeccable in…

Reviewed on 2021-05-11T14:25:19

Sean Haywood was impeccable in delivering service - highly recommend II as a result

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