Iihs: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

The insurance institute for highway safety (iihs) is an independent, nonprofit scientific and educational organization dedicated to reducing the losses - deaths, injuries and property damage - from motor vehicle crashes.

10M

Estimated Revenue

826.06k

Website Visitors

4/5

Trustpilot Score

What do we know about Insurance Institute for Highway Safety / Highway Loss Data Institute?

Estimated Revenue (2020)

$10M

Total Employees

74 Founded

1959

Industry

Research

Location

Arlington, United States

About

Insurance Institute for Highway Safety / Highway Loss Data Institute: The Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organization dedicated to reducing the losses - deaths, injuries and property damage - from motor vehicle crashes.

Social Links

Alexa Ranking: 66977

What is Insurance Institute for Highway Safety / Highway Loss Data Institute's Revenue?

Insurance Institute for Highway Safety / Highway Loss Data Institute's estimated revenue for 2024 is $10M.

What does Insurance Institute for Highway Safety / Highway Loss Data Institute do?

The Insurance Institute for Highway Safety is an independent, nonprofit scientific and educational organization dedicated to reducing the losses — deaths, injuries, and property damage — from motor vehicle crashes. The Highway Loss Data Institute shares and supports this mission through studies of insurance data. Both organizations are wholly supported by U.S. and Canadian insurers.

What are the monthly traffic metrics for Iihs?

6/mo Traffic Growth

-8.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

826k

Time on Site

2.7Mins

Bounce Rate

59%

How fast is Iihs growing?

Iihs has grown by -10.5% in the last 6 months according to SimilarWeb.

How do people interact with Iihs?

Last month, Iihs received 826k visitors who spent an average of 2.7 minutes on the website and visited 2.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Iihs?

187.6k people (23%) visit Iihs directly. 565k (68%) people search for them in Google. Whereas, 35.9k (4%) discover Iihs through Facebook, Reddit, and YouTube. 3.3k (0%) visitors come from Iihs's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Iihs?

Iihs's top market is the United States and they receive 576k (69.7%) people.
Then the 2nd is Canada with 57.5k (7.0%).
The 3rd is is Taiwan, Province of China with 17.5k (2.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Iihs's ads on Google?

Google Ads

Safety Ratings for Cars, SUVs - Free Access to Ratings, Guides

https://www.iihs.org/

IIHS Tests Crashworthiness and Crash Avoidance and Mitigation. Free access! Buyers Guide's, Top Picks, and Safety Ratings for All Makes and Models of Cars and SUVs.

Safety Ratings for Cars, SUVs - Check Safety Before You Buy.

https://www.iihs.org/

IIHS Tests Crashworthiness and Crash Avoidance and Mitigation. Free access! Award winners, model ratings, and buyers guide's to help you choose the safest car. Read News. Non-Profit Organization. Browse Topics. Subscribe To E-Updates. Mon-Fri Support Available.

Safety Ratings for Cars, SUVs - Check Safety Before You Buy.

https://www.iihs.org/

IIHS Tests Crashworthiness and Crash Avoidance and Mitigation. Free access! Award winners, model ratings, and buyers guide's to help you choose the safest car. Make Inquiries · Subscribe To E-Updates · Mon-Fri Support Available.

Safety Ratings for Cars, SUVs - IIHS.org

https://www.iihs.org/

Check Safety Before You Buy. IIHS Tests Crashworthiness and Crash Avoidance and Mitigation. Free access! Award winners, model ratings, and buyers guide's to help you choose the safest car. View News. Check Topics. Nonprofit Organization.

Safety Ratings for Cars, SUVs - Check Safety Before You Buy.

https://www.iihs.org/

IIHS Tests Crashworthiness and Crash Avoidance and Mitigation. Free access! Award winners, model ratings, and buyers guide's to help you choose the safest car. Browse Topics. Read News. Non-Profit Organization.

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Review (August 2025)

The insurance institute for highway safety (iihs) is an independent, nonprofit scientific and educational organization dedicated to reducing the losses - deaths, injuries and property damage - from motor vehicle crashes.

Estimated Revenue (2020)

$10M

Total Employees

74

Founded

1959

Industry

Research

Location

Arlington, United States

About

Insurance Institute for Highway Safety / Highway Loss Data Institute: The Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organization dedicated to reducing the losses - deaths, injuries and property damage - from motor vehicle crashes.

Social Links

What is Insurance Institute for Highway Safety / Highway Loss Data Institute's Revenue?

Insurance Institute for Highway Safety / Highway Loss Data Institute's estimated revenue for 2024 is $10M.

What does Insurance Institute for Highway Safety / Highway Loss Data Institute do?

6/mo Traffic Growth

-8.70%

All Time Traffic Growth

Monthly Hits

826k

Time on Site

2.7Mins

Pages per Visit

2.0

Bounce Rate

59%

How fast is Iihs growing?

Iihs has grown by -10.5% in the last 6 months according to SimilarWeb.

How do people interact with Iihs?

Last month, Iihs received 826k visitors who spent an average of 2.7 minutes on the website and visited 2.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Iihs?

187.6k people (23%) visit Iihs directly. 565k (68%) people search for them in Google. Whereas, 35.9k (4%) discover Iihs through Facebook, Reddit, and YouTube. 3.3k (0%) visitors come from Iihs's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Iihs?

Iihs's top market is the United States and they receive 576k (69.7%) people.Then the 2nd is Canada with 57.5k (7.0%).The 3rd is is Taiwan, Province of China with 17.5k (2.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Iihs's top market is the United States and they receive 576k (69.7%) people.
Then the 2nd is Canada with 57.5k (7.0%).
The 3rd is is Taiwan, Province of China with 17.5k (2.1%).