Review (August 2025)

Makers of the five minute journal and productivity planner. we make tools to help you learn, grow, and improve your life.

725k

Estimated Revenue

323.44k

Website Visitors

4.9/5

Trustpilot Score

What do we know about Intelligent Change?

Estimated Revenue (2020)

$725k

Total Employees

5

Founded

2013

Industry

Publishing

Location

London, United Kingdom

About

Intelligent Change: Makers of The Five Minute Journal and Productivity Planner. We make tools to help you learn, grow, and improve your life.

Social Links

Alexa Ranking: 205439

What is Intelligent Change's Revenue?

Intelligent Change's estimated revenue for 2024 is $725k.

What does Intelligent Change do?

Intelligent Change is a global wellness lifestyle brand based out of London, England. Our elegant, functional, and life-changing products help our customers seamlessly build positive habits without investing years in experimenting and research to achieve the same results. It all started with the Five Minute Journal, our best-selling gratitude journal that has helped over 600,000 people become more positive since launching in 2013. We've since also created the Productivity Planner and the Five Minute Journal for Kids, and the Five Minute Journal app. Watch this space for more exciting products in the pipeline! We believe in the power of gratitude, taking extreme ownership, chasing your passion, delivering value, and approaching business and life with a growth-mindset.

What are the monthly traffic metrics for Intelligentchange?

6/mo Traffic Growth

21.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

323k

Time on Site

1.7Mins

Bounce Rate

60%

How fast is Intelligentchange growing?

Intelligentchange has grown by -16.0% in the last 6 months according to SimilarWeb.

How do people interact with Intelligentchange?

Last month, Intelligentchange received 323k visitors who spent an average of 1.7 minutes on the website and visited 2.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Intelligentchange?

114.4k people (35%) visit Intelligentchange directly. 167.8k (52%) people search for them in Google. Whereas, 9.1k (3%) discover Intelligentchange through Facebook, Reddit, and YouTube. 15.3k (5%) visitors come from Intelligentchange's email newsletters. Finally, 900.7 (0.3%) people come from affiliates and or paid referrals.

Who uses Intelligentchange?

Intelligentchange's top market is the United States and they receive 110.4k (34.1%) people.
Then the 2nd is Canada with 22.7k (7.0%).
The 3rd is is United Kingdom with 16.7k (5.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Intelligentchange's ads on Google?

Google Ads

The Five Minute Journal™ | Start Your Day Happier‎

https://www.intelligentchange.com/products/the-five-minute-journal

The Simple Way To Improve Your Well-Being And Happiness Based On Science. 30 Day Returns. Brands: The Five Minute Journal, Productivity Planner, 5 Minute Journal For Kids. The Five Minute Journal - $22.95 - Start Your Day Happy. · More Productivity Planne

Intelligent Change | Boost Happiness & Productivity‎

https://www.intelligentchange.com/

Beautifully designed tools to help you take action and make positive change. 30 Day Returns. Brands: The Five Minute Journal, Productivity Planner, 5 Minute Journal For Kids.

The Five Minute Journal® - Happier You in 5 Minutes a Day

https://www.intelligentchange.com/products/the-five-minute-journal

Based on Positive Psychology Research, The Journal You'll Actually Stick With. Focus on the Good in Your Life. Become More Mindful and Live with Intention. Structured Exercises. 500,000+ Sold. International Shipping. Elevate Yourself.

The Five Minute Journal™ | Start Your Day Happier‎

https://www.intelligentchange.com/products/the-five-minute-journal

The Simple Way To Improve Your Well-Being And Happiness Based On Science. 30 Day Returns. Brands: The Five Minute Journal, Productivity Planner, 5 Minute Journal For Kids. The Five Minute Journal - $22.95 - Start Your Day Happy. · More Productivity Planne

The Five Minute Journal™ | Start Your Day Happier‎

https://www.intelligentchange.com/products/the-five-minute-journal

The Simple Way To Improve Your Well-Being And Happiness Based On Science. 30 Day Returns. Brands: The Five Minute Journal, Productivity Planner, 5 Minute Journal For Kids. The Five Minute Journal - $22.95 - Start Your Day Happy. · More Productivity Planne

What do Intelligentchange's customers say about them?

Review Score

4.9/5

Total Reviews

151

Info

Intelligent Change
5 Star
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4 Star
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Read reviews that mention
Avin Agarwal

Excellent App

Reviewed on 2021-05-28T11:57:24

I got to know about Five Minute Journal through a Linkedin podcast "The Six Morning Habits of High Performers" where Hal Elrod (author of the bestseller The Miracle Morning)recommends the app based on his positive personal experience. It has been more than a week since I am using the app and I am completely hooked to it. Moreover, the developers have made many new and useful changes in the premium version of the application. The Five Minute Journal is easy to use, simple and effective journaling app. I would highly recommend it.
read more
Crystal Webb

Love!

Reviewed on 2021-05-10T00:48:49

I love my 5 minute journal and I love gifting it to others.
Gabriele G.

Dive into the present! Be greatful

Reviewed on 2021-04-13T05:01:17

It is so amazing how easily it switches your focus and perspective, quite immediatly, into the present.It's helping me because it gives me an external view of my life. If you're looking for a change in your life this is the answer, so simple but so effective. Thank you!
read more
Kyle Rosa

Life Changing

Reviewed on 2021-04-12T05:46:25

The beautifully designed Five Minute Journal completely changed my life when I first started using it in 2017.The thought-provoking daily quotes and brilliant structure of the journal prompts provided me with a keystone habit to begin and end each day. I've since deleted all social media apps and news apps, practice gratitude throughout the day everyday, reduced screen time on my phone to less than 1 hour per day, and started my first business. To be fair, it's taken years to bring some of these lifestyle changes to realization, but having a keystone habit like The Five Minute Journal can truly be life changing.
read more
Jessica

Love it

Reviewed on 2021-04-07T21:43:51

Love it! I’ve got so much done!!! This has really changed my life. I’ve got so much done this year because of it.Really organized my whole life?? lol I’ll probably buy more in the future. I love this version of a planner than previous ones I’ve used before. Good stuff!
read more
KGlass

Saved My Life

Reviewed on 2021-03-26T21:09:13

The title says it all. I was at the beginning of my self growth journey and came from an abusive background and was homeless.I didn't know how to see the good in the world and even if I could, my inner voices were just mean. Then I got the Five Minute Journal- I liked the concept and the look, just holding it made me feel like I was doing something for my greater good. The simplicity of it also kept me from feeling overwhelmed- a much needed feature at that time. A week into using it, I was rolling my eyes, but I was also quirking a smile at the funny interactions of squirrels on my way to work. Three weeks later, I'm telling funny anecdotes to coworkers about the pizza that was too big for my toaster oven. A month later, I'm looking at myself in the mirror and seeing actual gratitude for this life I get to live- for this place I am in, and for this person I get to become. Yes, there was more going on than just this journal, but starting and ending every day with this mindset check helped me wake up every day with more energy and actually excited to see what would come up that day. I'll be honest, I changed that "How could I have made today even better?" Question because I am still working on being less critical of myself and this question didn't help that part. But I did rephrase it to "What was the lesson today?" and THAT helped me see the day the way they discuss in the intro without criticizing myself harshly. That said! I LOVE this journal have bought TWO of them, and will be buying one for every person I know this year for their birthday. We need to remind ourselves that gratitude is a gift and available all around us. Thanks Intelligent Change for this creation. It means the world to me
read more
CB

I have been using my five minute…

Reviewed on 2021-03-11T21:05:53

I have been using my five minute journal now for a couple of months and I can honestly say this has helped my outlook so much.It genuinely only takes 5 minutes at the start and end of your day to remind you all that you are grateful for and the little things you may have deemed insignificant that were a positive part of your day. Being in lockdown it has been hard to get myself out of bed most days knowing there is nothing to get out of bed for but when I take the five minutes to fill out my journal in the morning I am forced to think of three things I want to accomplish and this helps motivate me! Worth the money
read more
K.Burg

The book is great...it does exactly…

Reviewed on 2021-03-08T07:29:18

The book is great...it does exactly what I expected. Frames my day with a positive outlook and then reminds me of my blessings before I go to sleep.Book arrived as expected.
read more

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