Review (August 2025)

The best in beauty tips, makeup tutorials, product reviews, and techniques from industry leaders worldwide. into the gloss is beauty, from the inside.

5.32M

Estimated Revenue

586.2k

Website Visitors

4/5

Trustpilot Score

What do we know about Into The Gloss?

Estimated Revenue (2020)

$5.32M

Total Funding

$10.93M

Total Employees

9

Founded

2011

Industry

Internet

Last Funding Date

Seed Jan 2015

Location

New York, United States

About

Into The Gloss: The best in beauty tips, makeup tutorials, product reviews, and techniques from industry leaders worldwide. Into The Gloss is beauty, from the Inside.

Social Links

Alexa Ranking: 72747

What is Into The Gloss's Revenue?

Into The Gloss's estimated revenue for 2024 is $5.32M.

What does Into The Gloss do?

Into The Gloss is a site dedicated to covering beauty from inside the fashion industry. Through interviews with influencers and up-and-comers, backstage coverage, carefully curated product selections and inspirational content, we are shaping our idea of modern beauty.

What are the monthly traffic metrics for Intothegloss?

6/mo Traffic Growth

-25.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

586k

Time on Site

1.0Mins

Bounce Rate

71%

How fast is Intothegloss growing?

Intothegloss has grown by 11.6% in the last 6 months according to SimilarWeb.

How do people interact with Intothegloss?

Last month, Intothegloss received 586k visitors who spent an average of 1.0 minutes on the website and visited 1.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Intothegloss?

381.7k people (65%) visit Intothegloss directly. 174.9k (30%) people search for them in Google. Whereas, 13.5k (2%) discover Intothegloss through Facebook, Reddit, and YouTube. 313.5 (0%) visitors come from Intothegloss's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Intothegloss?

Intothegloss's top market is the United States and they receive 326.3k (55.7%) people.
Then the 2nd is United Kingdom with 47.4k (8.1%).
The 3rd is is Canada with 45k (7.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Intothegloss's ads on Google?

Google Ads

Design your own custom Gloss - Get Kissable Dis Valentine Day‎

https://intothegloss.com/2014/10/diy-lip-gloss/

I'm Glossy, Yea I'm Glossy! Pull up to the scene with my Lipstick Poppin.

Keyword: custom lipstick tubes

Design your own custom Gloss - Get Kissable Dis Valentine Day‎

https://intothegloss.com/2014/10/diy-lip-gloss/

I'm Glossy, Yea I'm Glossy! Pull up to the scene with my Lipstick Poppin.

Keyword: make your own lipstick

Design your own custom Gloss - Get Kissable Dis Valentine Day‎

https://intothegloss.com/2014/10/diy-lip-gloss/

I'm Glossy, Yea I'm Glossy! Pull up to the scene with my Lipstick Poppin.

Keyword: custom lipstick

Design your own custom Gloss - Get Kissable Dis Valentine Day‎

https://intothegloss.com/2014/10/diy-lip-gloss/

I'm Glossy, Yea I'm Glossy! Pull up to the scene with my Lipstick Poppin.

Keyword: how to start a lip gloss line

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