Review (July 2025)

Irobot® features the best robot vacuum selections for cleaning your unique home. shop and learn more about the best robot vacuum products here.

1.19B

Estimated Revenue

1.4M

Website Visitors

1.6/5

Trustpilot Score

What do we know about iRobot?

Estimated Revenue (2020)

$1.19B

Total Employees

1700

Founded

1990

Industry

Consumer Electronics

Location

Bedford, United States

About

iRobot:

Social Links

Alexa Ranking: 24353

What is iRobot's Revenue?

iRobot's estimated revenue for 2024 is $1.19B.

What does iRobot do?

iRobot®, the leading global consumer robot company, designs and builds robots that empower people to do more both inside and outside of the home. iRobot created the home robot cleaning category with the introduction of its Roomba® Robot Vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 30 million robots worldwide. iRobot's product line, including the Roomba and the Braava® family of mopping robots, feature proprietary technologies and advanced concepts in cleaning, mapping and navigation. iRobot engineers are building an ecosystem of robots and technologies to enable the smart home. iRobot stands firmly against racial discrimination and social injustice. At our company, everyone has a voice and we are committed to equality, inclusiveness, respect and kindness. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, disability status, age, marital status, protected veteran status, or other characteristic protected by law. iRobot is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please send an email to: [email protected].

What are the monthly traffic metrics for Irobot?

6/mo Traffic Growth

-14.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

3.3Mins

Bounce Rate

48%

How fast is Irobot growing?

Irobot has grown by -36.7% in the last 6 months according to SimilarWeb.

How do people interact with Irobot?

Last month, Irobot received 1M visitors who spent an average of 3.3 minutes on the website and visited 3.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Irobot?

431.4k people (31%) visit Irobot directly. 791.7k (56%) people search for them in Google. Whereas, 28.5k (2%) discover Irobot through Facebook, Reddit, and YouTube. 14.2k (1%) visitors come from Irobot's email newsletters. Finally, 89.6k (6.4%) people come from affiliates and or paid referrals.

Who uses Irobot?

Irobot's top market is the United States and they receive 1.1M (81.7%) people.
Then the 2nd is Canada with 59.5k (4.2%).
The 3rd is is United Kingdom with 10.2k (0.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Irobot's ads on Google?

Google Ads

iRobot.com | Official iRobot® Roomba 980 | Father's Day Gift Sale‎

https://store.irobot.com/

Shop Now And Save $200 On Your Official Roomba 980 Purchase. Ends Soon! Wi-Fi® Connected. Deeper Cleaning on Carpet. Multi-Room Cleaning. Cleans All Floor Types. Tangle-Free Rollers. Patented 3-Stage Cleaning. Dirt Detect™.

Roomba Vacuum Cleaner - iRobot® Official Store - irobot.com‎

https://store.irobot.com/default/robot-vacuum-roomba/

Leave Cleaning To Your iRobot And Start Enjoying Your Home. Buy Yours Today! Products: iRobot® Roomba® 980, iRobot Roomba® 960…

iRobot Roomba® Vacuums | Smarter Than Ever | iRobot.com‎

https://www.irobot.com/

Roomba learns, maps, and adapts to your home. Empties on its own. Our smartest, most powerful robot vacuum yet. Shop At iRobot.com Today! Patented 3-Stage Cleaning. Dirt Detect™. Multi-Room Cleaning. Live Chat M-Sat. 30 Day Return Policy. 1 Year Warranty.

Roomba® Vacuums - More Power, Better Clean

https://www.irobot.com/

Our Best-Selling Robot Vacuum, Now Smarter Than Ever. Shop Roomba® for Powerful Cleaning. Automatic Dirt Disposal Automatically Empty Into an Enclosed Bag That Holds...

Roomba Vacuum Cleaner | iRobot® Official Store | iRobot.com‎

https://store.irobot.com/default/robot-vacuum-roomba/

Rating for irobot.com: 4.7 - Return policy: Most items 30+ days Say Goodbye To Cleaning & Enjoy Your Home. Buy The Original Robot Vacuum Here! Multi-Room Cleaning. Cleans All Floor Types. Wi-Fi® Connected. Tangle-Free Rollers. Deeper Cleaning on Carpet. P

What do Irobot's customers say about them?

Review Score

1.6/5

Total Reviews

182

Info

iRobot
5 Star
5.0%
4 Star
0.0%
3 Star
5.0%
2 Star
10.0%
1 Star
80.0%
Read reviews that mention
Darren Whittington

Abysmal online ordering system

Reviewed on 2021-04-24T14:14:36

The products seem fine, customer services and processes around ordering and shipping in Europe are abysmal,I ordered a cleaner on a Sunday evening; a litter later in the evening finding a better model from another supplier; so changed my mind and cancelled the original order via email. On Monday I cancelled it by calling them but by that time they said it was not possible as it was already shipped, this was a lie as it was it was only set as shipped the following Friday. The only option I had was to refuse delivery once the product had been shipped from the Netherlands to South West Wales; it arrived 10 days later I had made the purchase via PayPal and just raised a dispute that was accepted with a refund 3 days after the shipment arrived. If I had waited for iRobot to issue the refund this would have taken up to 30 days! So 40 days after the original purchase. So in conclusion do your research first so you don’t get stuck waiting around, and use a payment mode where you can get a quick refund if they drag their feet. Harry the robot is now doing a good job cleaning carpets, shame to its makers!
read more
Peter Chen

I have never had a product that is this…

Reviewed on 2021-04-18T15:51:38

I have never had a product that is this bad. I have iRobot 7 and the robot continuously encounter issues.Sometimes the robot says it encounters obstacles when it's on a flat ground. The robot can never complete one round of cleaning without any help.
read more
Mark

Can't cancel a order even though it…

Reviewed on 2021-04-16T17:19:24

Can't cancel a order even though it hasn't been shipped!!!
MALKA HAMADANI

i was bought this device since Sep 2020…

Reviewed on 2021-04-11T20:28:35

i was bought this device since Sep 2020 and when i bought it from the m as any device from any storein USA there is will be return policy for whole year and i can return it but from this website if you bought and its the official site for this unhelp protect it told you you can return it for whole year but after you bought the device and spend a lot of money they trick you and when you called leas this time it tell you oh sorry you Can't return it because in this policy you will need to return it before 2 months ONLY!!! otherwise your money will be GONE??? its fake company want just to sell this device for you and NO money back
read more
Stephanie Shell

I absolute love my Roomba

Reviewed on 2021-04-09T17:17:29

I absolute love my Roomba. We have two dogs who shed like sheep’s. Needless to say I have gone thru many vacuums (standard and backpacks)trying to keep up with the tumbleweeds. My allergies are insane around this time of years as well. Since purchasing the Roomba my life has become much easier! After about a week of mapping my home, zoom zoom (as I named it) is a fierce sweeper, goes seamlessly under beds, couches, tables and chairs. Transitions from bare flooring to carpet without a hitch. I have purchased the model with a dumping compartment, checking the bag once a month. Scheduling with the app three days a week or whenever I feel there is a need is a breeze. My allergies have reduced to a minimum!! No more meds to have to keep them in check! My cleaning schedule is no longer stressful and there are no more tumbleweeds. There will be Maintenance with this vacuum as there is with any vacuum you purchase, making sure the Heppa filter is changed, bags, no obstruction in the airways (suction) and making sure there are no entanglement in the collection bar. Overall for what I spent on all the other vacuums, this was money well invested and now I can go back to petting my dogs without thinking of the cloud of fur or the intense allergy’s , each time I pet them. (Which is often) love love love my ZoomZoom. As for customer service, I haven’t had to use them and can’t speak for that aspect. However, all of my questions and concerns have been resolved with the app it comes with or a simple google search.
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Michael York

Not impressed!

Reviewed on 2021-04-06T11:49:46

Not impressed!
Arina

Absolutely disgusting customer service

Reviewed on 2021-03-17T15:46:50

Absolutely disgusting customer service. I've worked in sales for 12 years and I know exactly how good customer service should look like.First they didn't know when products arrive in stock. Then they had the wrong price online.. Now Klarna doesn't work and they haven't resolved it for a week. I mean is this for real? I'm trying to spend 2000 pounds and that's the service I get????? No complaints department either. Looking at the ratings on trust pilot I'm thinking of not buying one at all. Get better service buying 10 pounds socks. Just shocking. The whole system with them is a joke. And the it department is probably in another country and they don't even communicate with each other. Its like we are in 1950th. Stay away I would say.
read more
Danny Arenson

Awful customer service

Reviewed on 2021-03-08T18:38:05

Awful customer service, took over 1.5 hours of back and forth for a faulty product that would ultimatelynot help with.
read more

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