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Itch Review

November 2026

$32M
Revenue
133.8M
Visits/mo
1.9/5
Trustpilot
#243
Global Rank
Estimated Revenue *
$32M
Based on traffic
Total Employees *
2.7K
Based on traffic
About

itch.io is a simple way to find, download and distribute indie games online. Whether you're a developer looking to upload your game or just someone looking for something new to play itch.io has you covered.

Global Rank
#243

What is Itch's Revenue?

Itch's estimated revenue is $32M (estimated based on traffic).

What does Itch do?

itch.io is a simple way to find, download and distribute indie games online. Whether you're a developer looking to upload your game or just someone looking for something new to play itch.io has you covered.

3mo Traffic Growth
-0.1%
Monthly Hits
133.8M
Time on Site
9:04Mins
Bounce Rate
42%

How fast is Itch growing?

Itch has changed by -0.1% in the last 3 months according to SimilarWeb.

How do people find Itch?

People visit Itch through various channels. 100% find them through search engines.

How do people interact with Itch?

Last month, Itch received 133.8M visitors who spent an average of 9:04 minutes on the website and visited 5.7 different pages per session. Overall, 42% of people bounce on the first visit.

Who uses Itch?

Itch's top market is United States and they receive 30% of visitors from there. The 2nd is Brazil with 6%. The 3rd is India with 4%.

Traffic Growth (last 3 months)

133.8M visits
Apr 2026
133.8M
146.0M visits
Mar 2026
146.0M
108.1M visits
Feb 2026
108.1M

Traffic Sources

Search100%
Paid0%

Top Countries

United States30%
Brazil6%
India4%
Indonesia3%
Germany3%
Review Score
1.9/5
Total Reviews
79
Info
itch.io
Sort by:
George Morris
Reviewed on Nov 6, 2025

Brilliant place for new and upcoming…

Brilliant place for new and upcoming developers to share their products and from waht i saw at aesthetica film festival today any age can promote thier game had a wonderful chat and played The Hermitage - George

Cure Lovely
Reviewed on Aug 25, 2025

The best alternative to Steam

- Requires everything to be DRM free because unlike Steam they get it that DRM is spam! - Allows you to choose their payment cut, can be anywhere from 0%-100% (also unlike GOG, which takes a 30% cut just like Steam does) - No vetting process, open to all (unlike GOG, which has a vetting process that's arguably even more strict than Steam) - Isn't uptight about copyright and doesn't come down on fan games and stuff of the like - because it's run by actual people and not by dumb AIs! and thankfully they're trying to give up scummy violin destroying Paypal and the other fascist payment processors, so despite all of this I think they're trying their best to make things right as they don't like what's happening either.

Neil Grebe
Reviewed on Dec 30, 2025

Itch.io in my opinion is one of the…

Itch.io in my opinion is one of the best online cites to buy indie games both for free and for low costs. All the games that I have downloaded up until now have all been very trouble free and easy to install.

M.Y. Hauger
Reviewed on Aug 27, 2025

An issue not resolved

I've been running into an issue concerning several of my games not showing up in the search results. This issue began on August 10 and is still going on, even to this day. I suspect that some of my games have been de-indexed/delisted, without reason or warning, and I'm not sure why. I try to be as courteous as possible, I try to follow all the rules, I don't try to make trouble, and I try to be supportive of other devs, but for some reason, it seems that several of my games have been made invisible. The following games that have been affected are as follows: Stranded, Alone, The Mystery Of The Rebels, The Mystery Of The Rebels 2, The Mystery Of The Rebels 3, The Mystery Of The Rebels 4, 57, and Pre-Releases, which was the newest one that I had uploaded. This is disheartening, as the purpose for uploading the last mentioned game page was so people could try out the games that I had been working on, if they wanted to. I even added a prototype for one of my other games, but it's not even being seen because of this. It's also upsetting that an entire game series (The Mystery Of The Rebels series) and the teaser for it (57) has been made invisible. When typing in the titles specifically, they do not show up on the site. It's a mystery game series, and it has no nudity or anything like that. None of my games have that. I put so much work into that series, and for it to be made unseen is depressing. I've reached out several times regarding this matter and I have yet to see any response or to see it being resolved. Now, I know that they had fixed the issue for other people who have experienced this. Why can't they resolve it for me? I feel like they're ignoring my inquiries regarding the matter, and it makes me feel devalued as a creative, a game developer, and as an individual. I put a lot of work into my projects, and just because they're not like everyone else's, doesn't mean that they shouldn't be seen. There is nothing suggestive in these games and there is no NSFW content of any kind in these games whatsoever, especially Stranded, which is actually suitable for general audiences, and yet, it's been made unseen to the public. Today, I decided to post a dev log about Stranded, and it did not show up on the dev log page on the site. I feel that my games are being hidden unjustly without reason or warning, and I want it fixed. Now, this is at least the third time that I've inquired about this. All I get is an automated response. It truly makes me feel devalued as an individual.

Tera T
Reviewed on Aug 24, 2025

overzealous censorship

In my humble opinion, platforms ideally should value fans and make things convenient for loyal customers or creators. Not tease fans and inconvenience them with overzealous censorship that chase creators away. Creators funds can be stolen or frozen with little to no warning. Creators can get de-index even if they didn't break any rules.

NoJamBro
Reviewed on Jan 23, 2026

Avoid

They support scammers, surpress your comments and ignore you when trying to seek help/contact. Avoid like the plague.

RJ Barr
Reviewed on Jan 7, 2026

Totally bogus

Bought Empire Combined Deluxe edition and it never worked. They don't answer support questions and ghost you when you want a refund. DON'T BUY HERE.

Littgitimate Clips
Reviewed on Dec 12, 2025

Great idea with terrible execution

Great idea with terrible execution Caving into censorship was a bad move

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