Review (August 2025)

20M

Estimated Revenue

779.89k

Website Visitors

2.8/5

Trustpilot Score

What do we know about KARL LAGERFELD?

Estimated Revenue (2020)

$20M

Total Employees

640

Founded

1997

Industry

Apparel Fashion

Location

Amsterdam, Netherlands

About

KARL LAGERFELD: Shop Karl Lagerfeld for designer handbags, watches, shoes, clothing and more, and discover the latest news from the World of Karl.

Social Links

Alexa Ranking: 174315

What is KARL LAGERFELD's Revenue?

KARL LAGERFELD's estimated revenue for 2024 is $20M.

What does KARL LAGERFELD do?

ABOUT US The house of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA. The signature KARL LAGERFELD aesthetic combines Parisian classics with a rock-chic attitude and tailored silhouettes. Its portfolio of accessible, aspirational collections includes ready-to-wear for women, men and kids, plus bags, small leather goods, eyewear, footwear, perfumes and candles. Driven by consumer engagement, KARL LAGERFELD's immersive retail experience includes more than 200 monobrand stores worldwide, with key locations in Paris, London, Munich, Moscow, Dubai and Shanghai. The brand further connects with consumers through a premium wholesale distribution network in Europe, the Middle East and Asia. The global flagship store on KARL.COM reaches 96 countries.

What are the monthly traffic metrics for Karl?

6/mo Traffic Growth

15.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

780k

Time on Site

1.8Mins

Bounce Rate

46%

How fast is Karl growing?

Karl has grown by -0.5% in the last 6 months according to SimilarWeb.

How do people interact with Karl?

Last month, Karl received 780k visitors who spent an average of 1.8 minutes on the website and visited 4.0 different pages per session. Overall, 46% of people bounce on the first visit.

How do people find Karl?

252.2k people (32%) visit Karl directly. 463.6k (59%) people search for them in Google. Whereas, 10.2k (1%) discover Karl through Facebook, Reddit, and YouTube. 7.6k (1%) visitors come from Karl's email newsletters. Finally, 29.6k (3.8%) people come from affiliates and or paid referrals.

Who uses Karl?

Karl's top market is the United States and they receive 129.2k (16.6%) people.
Then the 2nd is Italy with 78.2k (10.0%).
The 3rd is is Germany with 76.5k (9.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Karl's customers say about them?

Review Score

2.8/5

Total Reviews

12

Info

KARL LAGERFELD
5 Star
44.4%
4 Star
0.0%
3 Star
0.0%
2 Star
22.2%
1 Star
33.3%
Read reviews that mention
Sabria

Disappointed

Reviewed on 2021-03-30T13:46:01

I’m extremely disturbed. After receiving the order confirmation the night I ordered ,mid morning I received an email stating my order was canceled. They would not answer why it was cancelled they stated I requested this. Once I confirmed I did not, they claimed it was a billing issue and for “ security reasons “ they couldn’t tell me why.Everything matches billing shipping and the name on card. I checked online and the bag price increased an additional $300 . It’s disappointing they would cancel and lie to me just to increase the cost. To top it off they said I need to look out for “payments team for future verification” warn I reorder. My CARD IS IN MY NAME AND BILLING AND SHIPPING ARE THE SAME. It never been this hard to buy a bag. Do not buy
read more
Martina

Quality went down terribly

Reviewed on 2021-01-31T13:38:28

I have been an avid Karl customer for years, love the designs but the product quality has gone down so bad lately that this week was the final one when I purchased something from Karl.Everything is made in China with very low quality standards, the cotton used for shirts is thin and see-through, the silk is not soft, the sneakers made of cheap plastic, the same applies to belts, everything.. Save your bucks and buy H&M, you will get the same quality MUCH cheaper. It is a shame that somebody decided to "optimize" in this way after Karl's passing and stain his brand so much. Very sad.
read more
Zlata Sabic

Great

Reviewed on 2020-09-23T19:46:12

Fast delivery, beautiful package and super quality. Will definetly buy again.
O. Hiekkanen

Absolutely fabulous quality

Reviewed on 2020-07-05T15:05:31

Absolutely fabulous quality! Delivered on time. Great product packaging (jacket was wrapped and packed in original box,then in parcel box). The item was exactly the same as on web. Discount system for the first order. Standard delivery charge is €14. No extra charge for return. Couldn’t find any cons. Will order more and more!
read more
Val

They don’t care about customers

Reviewed on 2020-05-22T11:04:36

They don’t care about customers , they care only about their money, as even this account is unclaimed and they don’t reply.Slow shipping, they didn’t ship my hoodie which was expensive and now they are procrastinating in refund, telling me that they are investigating with UPS and I shouldn’t use other stuff from the parcel... it’s awful!
read more
Marcin Rychcik

Low standards

Reviewed on 2019-11-08T09:42:51

My order was incomplete, delivery took them more than a week, and they refused to even partially refund me for missed item (i asked for a delivery fee refund).Very low standards, big barcode stickers glued to the products. Highly disappointed, not recommend to anyone.
read more
Lena

Amazing package

Reviewed on 2019-09-16T23:57:56

Amazing package. Great packing and on time delivery. Glad
Stewartmac1

Customer services have let me down badly.

Reviewed on 2019-02-26T14:26:20

I purchased a bag for my Wife from Karl Lagerfeld Online. I emailed customer services with a complaint (46321766)about the strap with images attached. The chain links have large gaps & the bag falls on the pavement because the leather tab that attaches to the strap slips through the gaps in the chain & as a result the bag detaches itself & falls to the ground. KL replied on 07/02 'We contacted the relevant department on the matter and will get back to you as soon as possible', that was the last I heard despite contacting them via email on 2 other occasions since. The website states: 'We will respond to all queries within 24 hours, Monday to Friday, excluding holidays'...this is not the case! I am very disappointed in the level of customer service from KL, especially when my complaint is about a genuine design fault with the bag. They have taken way too long to respond to my case & as a result I am leaving a negative review.
read more

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