Review (August 2025)
Open up to over 6 million ebooks and audiobooks on award-winning ereaders and the free rakuten kobo app. find daily deals, read previews & reviews and get book recommendations.
100M
Estimated Revenue
1.01M
Website Visitors
4/5
Trustpilot Score
What do we know about Rakuten Kobo Inc.?
Estimated Revenue (2020)
$100M
Total Funding
$79.01M
Total Employees
430
Founded
2009
Industry
Consumer Electronics
Last Funding Date
Series C Mar 2011
Location
Toronto, Canada
About
Rakuten Kobo Inc.: Open up to over 6 million eBooks and audiobooks on award-winning eReaders and the free Rakuten Kobo App. Find Daily Deals, read previews & reviews and get book recommendations.
What is Rakuten Kobo Inc.'s Revenue?
Rakuten Kobo Inc.'s estimated revenue for 2024 is $100M.
What does Rakuten Kobo Inc. do?
Rakuten Kobo Inc. is the world's only dedicated digital bookseller. Owned by Tokyo-based Rakuten and headquartered in Toronto, Kobo enables more than 30 million readers worldwide to read anytime, anywhere and on any device. With our award-winning eReaders and the free Kobo App for smartphones and tablets, Kobo is your portable reading world.
What are the monthly traffic metrics for Kobobooks?
6/mo Traffic Growth
-27.90%
All Time Traffic Growth
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Monthly Hits
1M
Time on Site
1.9Mins
Pages per Visit
2.0
Bounce Rate
52%
How fast is Kobobooks growing?
Kobobooks has grown by -9.2% in the last 6 months according to SimilarWeb.
How do people interact with Kobobooks?
Last month, Kobobooks received 1M visitors who spent an average of 1.9 minutes on the website and visited 2.0 different pages per session. Overall, 52% of people bounce on the first visit.
How do people find Kobobooks?
171.3k people (17%) visit Kobobooks directly. 285.6k (28%) people search for them in Google. Whereas, 35.2k (3%) discover Kobobooks through Facebook, Reddit, and YouTube. 5.1k (1%) visitors come from Kobobooks's email newsletters. Finally, 11.7k (1.2%) people come from affiliates and or paid referrals.
Who uses Kobobooks?
Kobobooks's top market is the Canada and they receive 180.8k (17.9%) people.Then the 2nd is United States with 180.2k (17.8%).The 3rd is is Italy with 95.9k (9.5%).
Traffic Growth (last 6 months)
What do Kobobooks's customers say about them?
Review Score
4/5
Total Reviews
3606
Info
Rakuten Kobo5 Star
50.0%
4 Star
20.0%
3 Star
10.0%
2 Star
15.0%
1 Star
5.0%
Read reviews that mention
Robert Weldon
GOOD DEAL FOR THE MONEY
Reviewed on 2021-05-23T17:51:37
Really like my reader. It's compact, easy to read and self contained. Not real happy with theirservice.
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Susan Hardy
Love my kobo!!!
Reviewed on 2021-05-23T11:44:42
Love my kobo. Enjoy overdrive borrowing from libraries. Never read as much as I am now the Clara isa great size love the screen auto light adjustment for my reading.
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Joslyn Sandlin
Amazing
Reviewed on 2021-05-22T19:16:11
Amazing. I love it so much. My Clara HD goes with me everywhere. I love the candlelight/natural light options and that it seamlessly works with Overdrive.I super-recommend this product.
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Scott P
love my Kobo e-reader
Reviewed on 2021-05-21T18:18:10
Excellent products! I own 3 different Kobo e-readers and love them all. Have recommended them to friends and family alike without hesitation.My favorite is the Libra H2O. Best combination of form and function for me. Clara and Forma are also excellent. Came from an older B&N Nook, which was ok at best and I don't see myself going back anytime soon. Ability to sort books based on Series order is awesome, and the chapter/page based reading stats are extremely useful.
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LaurianneLB
Great product!
Reviewed on 2021-05-20T15:29:10
Great product! easy to use, light and confortable. You can easily select your screen options
Rachel Pelletier
Great and blah
Reviewed on 2021-05-19T16:35:18
+ Great customer service (i bought wrong book, didn't read it and they refund me)
-They give you "often" promo code for purchase but the list of book so limited and small.There is never book in my taste and I read a lot.
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Noah
Arrived Quickly
Reviewed on 2021-05-19T16:06:31
Ordered on a Saturday night and arrived within a week. Ordering process was straight-forward andshipping time was quick.
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Andrew
Terrible service and connectivity issues
Reviewed on 2021-05-19T11:24:29
I like the device in general but I have two major issues.
1. I cant connect to the device to the kobo software on a new MacBook Air.It doesn't matter whether I use a USB to usb-c cable or an adaptor. The device remains undiscoverable. This is a serious oversight that should be addressed. It is the only device I own which won't connect. At this point it's been over a year since the new MB Airs came out and there has still been no connectivity improvement.
2. When I sought service for the issue the rep was extremely unhelpful. And said I was basically SOL after sending me a chart to figure it out myself after ignoring most of my questions.
I would not recommend the Kobo experience to anyone given these issues.
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