Review (August 2025)

Lemonade, america’s top-rated insurance company, protects your family and your belongings—at home, and everywhere else. sign up in seconds, get paid in minutes.

10k

Estimated Revenue

2.05M

Website Visitors

2.5/5

Trustpilot Score

What are the monthly traffic metrics for Lemonade?

6/mo Traffic Growth

45.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

2.4Mins

Bounce Rate

56%

How fast is Lemonade growing?

Lemonade has grown by 52.0% in the last 6 months according to SimilarWeb.

How do people interact with Lemonade?

Last month, Lemonade received 2M visitors who spent an average of 2.4 minutes on the website and visited 4.0 different pages per session. Overall, 56% of people bounce on the first visit.

How do people find Lemonade?

722k people (35%) visit Lemonade directly. 999.4k (49%) people search for them in Google. Whereas, 90.5k (4%) discover Lemonade through Facebook, Reddit, and YouTube. 30.1k (1%) visitors come from Lemonade's email newsletters. Finally, 41.9k (2.0%) people come from affiliates and or paid referrals.

Who uses Lemonade?

Lemonade's top market is the United States and they receive 1.7M (83.8%) people.
Then the 2nd is France with 40.4k (2.0%).
The 3rd is is Germany with 30.2k (1.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Lemonade's ads on Google?

Google Ads

Renters Insurance NYC | Starting at $5/month | lemonade.com‎

https://www.lemonade.com/

New Yorkers- Join Now! Only 90 Seconds To Get Insured. Insurance coverage: Home owners Insurance, Condo Insurance, Renters Insurance, Contents Insurance, Ring Insurance Services: 24/7 Claim Service, 90 Seconds To Get Insured, 3 Minutes To Get Paid

Lemonade™ - NY's #1 Renters Insurance

https://www.lemonade.com

Get Lemonade Renters Insurance & Get Covered in Seconds. Join Now. Lemonade Renters Insurance Starting At $5/Month. Check Our Prices & Join Now. 3 Minutes to Get Paid.

Renters Insurance for $5/month | Made for new Yorkers | lemonade.com‎

https://www.lemonade.com/

Only 90 Seconds to Get Insured, No Brokers, Hassle Free, Join Now! Insurance coverage: Home owners Insurance, Condo Insurance, Renters Insurance, Contents Insurance, Ring Insurance Services: 24/7 Claim Service, 90 Seconds To get insured, 3 Minutes To get

Lemonade.com | Lemonade Renters Insurance | Starts at $5/mo

https://www.lemonade.com/l/GO_renters

Protecting Your Stuff Has Never Been Easier! Lemonade is Renters Insurance w/o the Hassle! Sign Up in Seconds! Killer Rates! No Paperwork! Make Your Mom & Landlord Proud! No Commitment. A-Exceptional Rated. No Brokers, No Fees. Seconds to Get Insured.

Renters Insurance from $5/mo | Get Insured In Seconds

https://www.lemonade.com/l/GO_renters

Renters Insurance for New York - No Brokers, No Paperwork, Join Now!

What do Lemonade's customers say about them?

Review Score

2.5/5

Total Reviews

36

Info

Lemonade
5 Star
25.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
65.0%
Read reviews that mention
Lemonade client

It’s a great company

Reviewed on 2021-04-01T18:36:48

It’s a great company. I fully recommend to insure with lemonade.
Eran Rozenberg

excelent service

Reviewed on 2021-03-14T15:25:28

i was not expecting too much, and was very surprised.
A Zheng

This is the worst insurance for pet

Reviewed on 2021-03-10T06:34:50

This is the worst insurance for pet. I tried to get someone can answer my question, via email, app,all answered me by AI. And it pre-programmed, not help. And the AI asked me to upload myself video for claim my cat coverage. The service lady said it because they want to detect my bank information. Excuse me! My cat get sick why I need to verify my bank? Isn’t you verify the vet documents?
read more
Daniel Stephens

I have 2 pets insured through lemonade

Reviewed on 2021-03-03T19:28:08

I have 2 pets insured through lemonade. It's an awful service. The staff seem so confused.It's impossible to get even a covered claim reimbursed. They want you to jump through hoop after hoop just to hope you give up and forget the claim. Do not use this service. Banfield is significantly better. Kristen Dutczak on their Claims Experience Team offers horrendous customer service, lacks active listening and will go as far as defying the laws of physics to deny a claim. She's slow at claims response, she's a frustrating person and needs significant retraining.
read more
Twinkie

Extremely unpleasant phone support

Reviewed on 2021-02-15T13:30:56

The guy lied to me over & over again, then hung up on me when I pointed out he was lying. Awful. Horrible.Hideous. Completely UNHELPFUL actually. I wouldn't recommend to my worst enemy.
read more
Joseph J DeSantis

Terrible experience with this company

Reviewed on 2021-01-31T02:01:08

Terrible experience with this company, I was assaulted and robbed and they kept demanding differentinformation so that the time to make the claim expired even though they admitted they talked with the detective in charge of my case.
read more
Brenda Hockham

I haven’t ordered yet but goods coming…

Reviewed on 2021-01-15T18:40:47

I haven’t ordered yet but goods coming from China put me right off so definitely won’t be ordering
Lin Li

Pet insurance is A SCAM!

Reviewed on 2020-12-31T01:20:02

I fell for the trap of a nice app. Please don’t repeat my mistake. Used Lemonade as a renter but never filed a claim.This time I tried pet insurance and it was horrible. First off they require pledge of honesty and video footage, unheard for pet insurance and I doubt if this violates personality rights. After submitting the claim with invoices, authorized hospital to release info, 27 emails, and waiting for 3 weeks, they still wanted to talk to my vet before proceeding with the claim. At this point I think it’s time to call it bad faith: Lemonade is stalling for you to give up on claims. I submitted a complaint to CA Dept of Insurance but they don’t seem to care either. Stay away from this company.
read more

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