Review (August 2025)
380M
Estimated Revenue
13.97M
Website Visitors
3.5/5
Trustpilot Score
What do we know about LIC?
Estimated Revenue (2020)
$380M
Total Employees
52000
Founded
1956
Industry
Insurance
Location
Bhubaneshwar, India
About
LIC: Life Insurance Corporation, popularly known as LIC is Indian state-owned insurance group and investment company. Buy Life Insurance Plans and Policies from lic of india Avail tax benefits with multiple cover options.
What is LIC's Revenue?
LIC's estimated revenue for 2024 is $380M.
What does LIC do?
State owned public sector life insurance corporation.Largest financial institution &life insurance organization in India. Central office in Mumbai ,with 8 Zonal offices,109 divisional offices,2048 fully computerised branches and to serve rural people LIC now opened 992 satelite offices in rural areas . Hisrory:245 Indian and foreign insurers and provident societies are taken over by the central government and nationalised. LIC formed by an Act of Parliament, viz. LIC Act, 1956, with a capital contribution of Rs. 5 crore from the Government of India. The Parliament of India passed the Life Insurance Corporation Act on the 19th of June 1956, and the Life Insurance Corporation of India was created on 1st September, 1956. On 1st of September 1956, The Life Insurance Corporation of India ( LIC ) embarked upon its momentous journey in true spirit of serving the people and nation as a whole. Since then it has spearheaded the financial and infrastructure development of the nation. The performance of LIC has been exemplary and it has been growing from strength to strength be it customer base, agency network, branch office network, and the like. LIC has played a significant role in spreading life insurance among the masses and mobilization of people's money for people's welfare. Even after the entry of private insurers for almost a decade now, LIC continues to be the front runner in the industry in terms of market share. Mission: "A trans-nationally competitive financial conglomerate of significance to societies and Pride of India." Products:We have in our basket more than 40 different plans catering to the differing needs of different segments of the society – basic insurance plans (whole life, endowment and money back), Term Assurance Plans, Pension Plans, Capital Market linked Plans, Health Plan etc.
What are the monthly traffic metrics for Licindia?
6/mo Traffic Growth
-12.70%
All Time Traffic Growth
Create Free Account
Monthly Hits
14M
Time on Site
6.4Mins
Pages per Visit
9.0
Bounce Rate
42%
How fast is Licindia growing?
Licindia has grown by 5.5% in the last 6 months according to SimilarWeb.
How do people interact with Licindia?
Last month, Licindia received 14M visitors who spent an average of 6.4 minutes on the website and visited 9.0 different pages per session. Overall, 42% of people bounce on the first visit.
How do people find Licindia?
5.1M people (37%) visit Licindia directly. 8M (57%) people search for them in Google. Whereas, 116.6k (1%) discover Licindia through Facebook, Reddit, and YouTube. 275.8k (2%) visitors come from Licindia's email newsletters. Finally, 76.7k (0.5%) people come from affiliates and or paid referrals.
Who uses Licindia?
Licindia's top market is the India and they receive 12.9M (92.2%) people.Then the 2nd is United States with 480k (3.4%).The 3rd is is United Arab Emirates with 158.6k (1.1%).
Traffic Growth (last 6 months)
What are Licindia's ads on Google?
Google Ads
A savings plan for your child? - Watch them grow up with LIC
https://licindia.in/Products/Insurance-Plan/LIC-s-NEW-CHILDREN-S-MONEY-BACK-PLAN-(2)
LIC’s New Jeevan Shanti - A pension plan you can trust
https://onlinesales.licindia.in/eSales/liconline
1 premium. Multiple benefits. And complete trust. That’s LIC’s New Jeevan Shanti
Keyword: new pension scheme in india
LIC of India - From your trusted life insurer - licindia.in
https://licindia.in/
A range of policies available to be purchased online and offline. Know More. Get your policy from India's leading life insurance company, LIC of India. View News. Download Free App.
The leader in Life Insurance - LIC, the One you trust - licindia.in
https://licindia.in/
Get all your life insurance needs fulfilled through our online and wide offline network. Products ranging from savings to investments with protection, tailored to your needs.
LIC of India - Buy Policies Online - licindia.in
https://licindia.in/
Whoever you are, whatever your need, LIC has a Life Insurance plan for you. Know More.
What do Licindia's customers say about them?
Review Score
3.5/5
Total Reviews
3
Info
Life Insurance Corporation of IndiaRead reviews that mention
i like lic save money and save life…
Reviewed on 2020-09-16T08:29:55
Most Worst Services
Reviewed on 2020-09-02T09:59:43
Life Insurance Corporation of India is…
Reviewed on 2020-07-28T18:51:32
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