Review (August 2025)

Lifx wi-fi enabled led smart lighting. connect your lights with ifttt, amazon alexa, samsung smartthings, apple homekit, flic, nest, google assistant and more. control your lights via iphone and android devices.

6M

Estimated Revenue

306.67k

Website Visitors

1.6/5

Trustpilot Score

What do we know about LIFX?

Estimated Revenue (2020)

$6M

Total Funding

$16.32M

Total Employees

44

Founded

2012

Industry

Consumer Electronics

Last Funding Date

Series A Jun 2014

Location

San Francisco, United States

About

LIFX: LIFX Wi-Fi enabled LED smart lighting. Connect your lights with IFTTT, Amazon Alexa, Samsung SmartThings, Apple HomeKit, Flic, Nest, Google Assistant and more. Control your lights via iPhone and Android devices.

Social Links

Alexa Ranking: 317427

What is LIFX's Revenue?

LIFX's estimated revenue for 2024 is $6M.

What does LIFX do?

Introducing Smarter Light. Our Wi-fi connected, voice-enabled, simple, smart lighting can change the way you light your home. LIFX (pronounced LIFE-X) is innovating new ways to bring you simplicity and sophistication in how you light your home. A Kickstarter success story from 2012, the LIFX range now includes downlights, bulbs and feature lights, available in over 80 countries. The brand prides itself on usability and wow factor. To onboard; no hub, no bridge, just wifi. But once you turn it on you'll be struck by brilliant whites and depth of color. Streamline your life with automations, app control and industry leading integrations such as Amazon Alexa, HomeKit and Google Home. LIFX is a global brand with joint headquarters in Melbourne, Australia and Seattle, Washington. LIFX products are available online and at major retailers in the United States, Canada, Australia, New Zealand, the United Kingdom and Europe.

What are the monthly traffic metrics for Lifx?

6/mo Traffic Growth

-10.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

307k

Time on Site

3.0Mins

Bounce Rate

44%

How fast is Lifx growing?

Lifx has grown by -31.3% in the last 6 months according to SimilarWeb.

How do people interact with Lifx?

Last month, Lifx received 307k visitors who spent an average of 3.0 minutes on the website and visited 3.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Lifx?

95.9k people (31%) visit Lifx directly. 192k (63%) people search for them in Google. Whereas, 9.4k (3%) discover Lifx through Facebook, Reddit, and YouTube. 614.5 (0%) visitors come from Lifx's email newsletters. Finally, 557 (0.2%) people come from affiliates and or paid referrals.

Who uses Lifx?

Lifx's top market is the United States and they receive 152k (49.6%) people.
Then the 2nd is Australia with 22.7k (7.4%).
The 3rd is is United Kingdom with 18.2k (5.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Lifx's ads on Google?

Google Ads

Smart home lights with LIFX | Stunning lighting and color‎

https://www.lifx.com/

60 Day Returns. No-fuss change of mind returns.

Express yourself with LIFX | Transform with vivid color‎

https://www.lifx.com/

Free Shipping in the US. No minimum purchase required. Buy Online · Cutting-Edge Illumination Categories: Lights, Accessories

Light up your life with LIFX | Smart lights for your home | LIFX.com‎

https://www.lifx.com/

Free Shipping in the US for orders $39.99+ 60 Day Returns. Shop Online.

Smart lights for a smart home | Stunning color and style‎

https://www.lifx.com/?gclid=EAIaIQobChMIl5emwfyZ3wIVB1mGCh1CVgULEAAYASAAEgJK1PD_BwE

Voice-activation compatibility with Google Home, Amazon Alexa & Apple HomeKit. Styles: LIFX Mini, LIFX Wi-Fi LED lights, LIFX Z LED, LIFX Downlight.

Keyword: smart home lighting

Light up your life with LIFX | Smart lights for your home | LIFX.com‎

https://www.lifx.com/

Free Shipping in the US for orders $39.99+ Shop Online. Unique Experiences.

Keyword: wifi lights

What do Lifx's customers say about them?

Review Score

1.6/5

Total Reviews

47

Info

LIFX
5 Star
0.0%
4 Star
5.0%
3 Star
5.0%
2 Star
5.0%
1 Star
85.0%
Read reviews that mention
Mhla

Dont bother buying and none existing customer service.

Reviewed on 2021-05-09T15:36:48

I wish i read reviews before buying their crap. Worked for 2 months and stopped. Customer service is none existence dont waste your money.I have sent 5 tickets since 2020 none have been replied. Wish someone could blow them out of the market to administration.
read more
Giovani Gallo

TERRIBLE CUSTOMER SERVICE

Reviewed on 2021-05-05T03:40:31

TERRIBLE CUSTOMER SERVICE I am still waiting on my order from last year, I bought it on black Fridayin November and still waiting in May with no reply from them on where and if I am going to get it....
read more
Matthew

Really poor, often don’t turn on.

Reviewed on 2021-05-01T22:32:24

Annoyingly bought the GU10 bulbs as these were the only ones that had a long enough neck to fit in the bathroom ceiling recess,I was absolutely duped into wasting a couple of hundred pounds. It’s genuinely embarrassing when the lights cost so much money. All my lights in my entire house have no problem working but the LIFX ones are constantly not turning on or off and it’s driving me crazy, and a quick search of the internet shows you I’m one of many. Don’t spend the money when cheaper less niche brands like Hue actually work. The only positive is how damn bright the lights go.
read more
Russell Brooks

Bulbs useless after bayonet breaks.

Reviewed on 2021-04-30T03:30:13

Bulbs useless after bayonet breaks. I bought a pack of 4 LIFX mini color bayonet bulbs. With a simple twist to take them out of the socket two of the bulbs had broken off their little metal bayonets.It is merely chance that the other two have not broken yet. It is clearly a bad batch. I raised a support ticket with LIFX. After taking pictures and showing serial numbers and giving my order number, they will only try and replace the two. I had to fill in a long warranty form and re-repeat all the information I already gave them from the support ticket. I had to use a magnifying glass to read the very small numbers on the bulbs. The amount of information and boiler plating they require is onerous. This has been an expensive and energy sapping experience. I advise to not purchase from LIFX.
read more
Geneveive Mendoza

WORST APP EVER

Reviewed on 2021-04-29T03:32:30

WORST APP EVER
dann

Used to be good but products are trash now…

Reviewed on 2021-02-28T09:32:44

Used to be good but products are now unreliable and fail after a couple of months of use.Customer service completely ignores warranty claim with only automated responses for months. Don’t buy from this company unless you like burning money.
read more
daren lunn

Don’t bother buying into this company

Reviewed on 2021-02-09T20:27:48

Don’t bother buying into this company, after many reviews about what they offer seemed better than the phillips hue range,so you know how it is? Choose one company and fill your whole house with those products, i bought about 13 items and trust me this was not cheap at all to fill the house, mainly because i loved the idea of the strip led’s that change so many colours so a fair few hundred pounds down the road i’ve filled every light fitting i can even the bedside lamps So must be 6mths down the road one of the strip lights just refused to work, i reset it and deleted it from network ect and everything to try and get it working again to no joy I bought in the eco system because of the “apparent” excellent warranty they offer for after sales So trying to get on website to go for a refund, new one, or some help fixing it ect you find your self spending and hour running around, looking for dates of purchase for that single light, about 3 serial numbers ect, you name it your there scratching your head because its such a chore So you finish everything required and you send off the info, get email saying merry xmas and have a happy new year a week into jan, so rings alarm bells that no one has updated the reciept, and hear nothing at all back from them, and i still have a faulty light, really bad customer service considering how they go on about if you have a problem no problem ect My suggestion is go with the phillips option at least they had years of good customer service and well known Incidently my partner bought a cheap strip light from amazon, does all the same cost her £15, works perfectly a year on, goes to show you does’nt it some thing are over priced and not worth it when they break in 6mths after big outlay
read more
Mark Faugstad

Very poor customer service supporting a…

Reviewed on 2021-01-21T18:10:39

Very poor customer service supporting a good product. I wouldn't recommend using their bulbs as thereis no support when things are faulty.
read more

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