Review (August 2025)

Lulus.com is the style destination for trendsetters worldwide! fans covet the popular lulus label, emerging designer mix, and favorite go-to brands!

28M

Estimated Revenue

8.94M

Website Visitors

4.3/5

Trustpilot Score

What do we know about Lulus.com?

Estimated Revenue (2020)

$28M

Total Funding

$120M

Total Employees

360

Founded

1996

Industry

Apparel Fashion

Last Funding Date

Venture (Round not Specified) May 2018

Location

Chico, United States

About

Lulus.com: It has finally happened. Lulus has returned to downtown Chico, Ca with The Outlet. Come to shop your favorite Lulus styles at discounted prices!

Social Links

Alexa Ranking: 9016

What is Lulus.com's Revenue?

Lulus.com's estimated revenue for 2024 is $28M.

What does Lulus.com do?

Lulus is the online destination for chic and on-trend fashion, providing superior customer service,a carefully curated selection, and a personalized shopping experience. Based in California and servicing customers worldwide, Lulus boasts a fun and casual work environment with an innovative and team-oriented spirit. We are always on the lookout for top talent to join the Lulus team, as we continue to build our community and be the top purveyor of chic clothing and affordable luxury.

What are the monthly traffic metrics for Lulus?

6/mo Traffic Growth

-14.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

9M

Time on Site

5.1Mins

Bounce Rate

46%

How fast is Lulus growing?

Lulus has grown by -2.9% in the last 6 months according to SimilarWeb.

How do people interact with Lulus?

Last month, Lulus received 9M visitors who spent an average of 5.1 minutes on the website and visited 5.0 different pages per session. Overall, 46% of people bounce on the first visit.

How do people find Lulus?

3.9M people (44%) visit Lulus directly. 3.9M (44%) people search for them in Google. Whereas, 650k (7%) discover Lulus through Facebook, Reddit, and YouTube. 94.5k (1%) visitors come from Lulus's email newsletters. Finally, 272.4k (3.0%) people come from affiliates and or paid referrals.

Who uses Lulus?

Lulus's top market is the United States and they receive 8.3M (92.8%) people.
Then the 2nd is Canada with 240.5k (2.7%).
The 3rd is is United Kingdom with 41.4k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Lulus's customers say about them?

Review Score

4.3/5

Total Reviews

3528

Info

Lulus
5 Star
26.7%
4 Star
0.0%
3 Star
6.7%
2 Star
0.0%
1 Star
66.7%
Read reviews that mention
Lavender Adams

I have emailed SEVERAL times

Reviewed on 2021-05-19T16:15:33

I have emailed SEVERAL times, commented on FB and attempted to call. Nothing. No merchandise and no response from this company at all.They have charged my MC and I now will be following up through other avenues. Very disappointed.
read more
lanny

The dress was also not what I expected

Reviewed on 2021-05-19T11:46:16

The dress was also not what I expected. Poor quality all round and I came out over £21 lighter becauseof postage and VAT not being refunded I was trying to return the whole order back to the company then I went online and I found the company help which is SEVEN?? ²⁸⁴three one ₜₕᵣₑₑ ONE THE COMPANY ADMITTED THEIR MISTAKE THE DRESS WHICH IS GOT IS NOTHING LIKE UN THE PICTURE AT ALL the customer care team was great in helping to get my return and money back after that I was able to MAIL BACK THE WHOLE ORDER I made my first and last purchase from this online store in January. The dress doesn’t come like the picture, really cheap netting, measurements are all off!!!!!!!!!!!!!!!!!!!!!!!!!!!!. It was the first time I ordered through them and will definitely be the last!!!!!!!!!!!!!!!!!!!!!!!!!
read more
Aurora

Took my money but never delivered my shoes.

Reviewed on 2021-05-18T20:35:00

I ordered shoes over a month ago they took the money out of the account that same day.When I go check status it says will deliver soon as possible but it’s been saying that for a couple of weeks now. I have emailed them twice and no response. Don’t order from them.
read more
Amanda Amerman

I absolutely love Lulu's !!

Reviewed on 2021-05-18T06:08:18

I absolutely love Lulu's !!! It's sometimes easy to get duped into cheap online boutiques which can give a woman serious trust issues with online shopping.But you can rest assured Lulu's has high quality clothes and a great customer service program. If for any reason there are issues with your clothes they will exchange or return your item. They are always posting new items too. They specialize in dresses but have everything. I have been shopping there for about 3 years regularly and have only exchanged items for personal dissatisfaction, never quality issues. And I think that's only happend 2 or 3 times. I usually love everything.
read more
Tosh Morgan

Where is my order?!

Reviewed on 2021-05-16T15:15:38

Ordered on 4/1.. I havent recieved my order. I tried email, Which is invalid. Very disappointing.Refund me, if you cant send my order!
read more
Katlynn Phillips

I would like my money back or at least…

Reviewed on 2021-05-13T17:01:42

I would like my money back or at least my order sent out! I do not understand why it is taking thislong for my order to be shipped out and I’ve tried reaching out multiple times for my order update as well as a refund request and absolutely nothing. I want answers as well as the product or my money back. I do not understand how as a company you were able to respond to reviews but do not respond to emails sent out by customers about their shipment orders.
read more
Kara

This was my first time ordering from…

Reviewed on 2021-05-12T20:58:21

This was my first time ordering from Lulus and I do recommend it. The one dress I ordered was extremely small and I would like to exchange for a larger size.The larger size is out of stock and you can only exchange for the same item. If I wait until the item is estimated to be back in stock I will be passed the 10 day exchange window. I also used a $30 off coupon so if I return I will lose that coupon. I’ve tried chatting, emailing, and calling and cannot get through to anyone. Would recommend ordering elsewhere where you can easily return/exchange and get through to customer service.
read more
JBri

Zero Recourse if There is a Problem

Reviewed on 2021-05-08T20:19:13

I actually received my order in a timely fashion however the size they put in the shipment was NOT the size I ordered.My email receipt and packing slip had the accurate size on them but what I got was not it. Ok, mistake no big deal. However, I have been trying to contact them for 3 days via email, phone calls, and live text on their website with ZERO response or follow up at all. I will be refusing payment and never ordering from them again.
read more

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