Review (August 2025)
Erase all makeup with just water! including waterproof mascara, eyeliner, foundation, lipstick & more! reusable, machine washable, lasts 3 to 5 years. 1 mue is equal to 3600 makeup wipes! eco-friendly, cruelty-free, vegan, dermatologist approved, & great for sensitive skin. no chemicals, less waste. worldwide delivery.
70M
Estimated Revenue
59.5k
Website Visitors
4.4/5
Trustpilot Score
What do we know about The Original MakeUp Eraser?
Estimated Revenue (2020)
$70M
Total Employees
90
Founded
2013
Industry
Cosmetics
Location
Glendale, United States
About
The Original MakeUp Eraser: The Most Sustainable Makeup Remover in the World. Reusable, Machine Washable, Eco Friendly, Lasts 3-5 years. Help save landfills and never buy makeup wipes again. 100% Money Back Guarantee. 24/7 Support. Worldwide Delivery.
What is The Original MakeUp Eraser's Revenue?
The Original MakeUp Eraser's estimated revenue for 2024 is $70M.
What does The Original MakeUp Eraser do?
#1 sustainable makeup remover in the world. Erase ALL Makeup With JUST Water! Erases waterproof mascara, eyeliner, foundation, lipstick, & more! Reusable, machine washable, lasts 3 to 5 years. No chemicals, less waste. 1 MakeUp Eraser is equal to 3600 makeup wipes. 8 GAME CHANGING BENEFITS ✔ antibacterial ✔ no chemicals ✔ less waste ✔ lasts 3 to 5 years ✔ machine washable ✔ great for sensitive skin ✔ face + lip exfoliator ✔ saves money Our Mission MakeUp Eraser is dedicated to creating the most sustainable makeup removal product in the world. By using only the most accessible resource available: WATER. We truly believe we can eliminate the 3rd most wasteful product in the world: WIPES. #nomorewipes 1.3 billion wipes are used daily ∙ 100 years for a makeup wipe to breakdown
What are the monthly traffic metrics for Makeuperaser?
6/mo Traffic Growth
58.90%
All Time Traffic Growth
Create Free Account
Monthly Hits
59k
Time on Site
2.2Mins
Pages per Visit
3.0
Bounce Rate
56%
How fast is Makeuperaser growing?
Makeuperaser has grown by 87.7% in the last 6 months according to SimilarWeb.
How do people interact with Makeuperaser?
Last month, Makeuperaser received 59k visitors who spent an average of 2.2 minutes on the website and visited 3.0 different pages per session. Overall, 56% of people bounce on the first visit.
How do people find Makeuperaser?
24.9k people (42%) visit Makeuperaser directly. 21.2k (36%) people search for them in Google. Whereas, 9.5k (16%) discover Makeuperaser through Facebook, Reddit, and YouTube. 85.5 (0%) visitors come from Makeuperaser's email newsletters. Finally, 1.6k (2.7%) people come from affiliates and or paid referrals.
Who uses Makeuperaser?
Makeuperaser's top market is the United States and they receive 52.7k (88.6%) people.Then the 2nd is Canada with 1.1k (1.8%).The 3rd is is United Kingdom with 683.3 (1.1%).
Traffic Growth (last 6 months)
What are Makeuperaser's ads on Google?
Google Ads
The Original MakeUp Eraser - #1 Sustainable Makeup Remover
https://makeuperaser.com/
Erase all your makeup with just water. Reusable and machine washable. Shop now! No...
The Original MakeUp Eraser - #1 Sustainable Makeup Remover
https://makeuperaser.com/
Erase all your makeup with just water. Reusable and machine washable. Shop now! No excuse for single use. Lasts 3-5 years. Environmentally Friendly. Established 2013. Just Add Water. Cruelty Free.
The Original MakeUp Eraser - Erase Makeup With Just Water
https://makeuperaser.com/collections/shop
Erase All makeup W/ just water, including waterproof mascara, eyeliner, lipstick, & more. No chemicals, less waste. Ultra soft, dermatologist approved, & great for sensitive skin. Cruelty Free. Established 2013. Environmentally Friendly. Just Add Water.
The Original MakeUp Eraser - MakeUp Eraser Official Site
https://makeuperaser.com/collections/shop
Erase All makeup W/ just water, including waterproof mascara, eyeliner, lipstick, & more. No chemicals, less waste. Ultra soft, dermatologist approved, & great for sensitive skin.
The Original MakeUp Eraser - Erase Makeup With Just Water
https://makeuperaser.com/
Erase & Exfoliate. Use the short fiber side to erase makeup in gentle circular motions. Then flip to long fiber side (side with tag) to exfoliate. Machine Washable. Antibacterial.
What do Makeuperaser's customers say about them?
Review Score
4.4/5
Total Reviews
4195
Read reviews that mention
Love love love
Reviewed on 2021-05-29T02:10:51
Gentle, cleans well and eco-friendly
Reviewed on 2021-05-28T21:37:42
This item is the greatest
Reviewed on 2021-05-27T14:29:33
It is really small and doesn't take…
Reviewed on 2021-05-27T14:01:40
Love the different sizes
Reviewed on 2021-05-26T21:40:08
Lovely cloth
Reviewed on 2021-05-26T01:39:21
I love this product
Reviewed on 2021-05-25T22:07:49
Bye forever painful disposable wipes!!
Reviewed on 2021-05-25T21:23:49
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