Review (August 2025)
Master lock is recognized around the world as the authentic, enduring name in locks, combination padlocks and security products. learn more about our extensive assortment of security solutions.
650M
Estimated Revenue
288.17k
Website Visitors
2.4/5
Trustpilot Score
What do we know about The Master Lock Company?
Estimated Revenue (2020)
$650M
Total Funding
$1.8M
Total Employees
780
Founded
1921
Industry
Consumer Goods
Last Funding Date
Venture (Round not Specified) Sep 2016
Location
Oak Creek, United States
About
The Master Lock Company: Master Lock is recognized around the world as the authentic, enduring name in locks, combination padlocks and security products. Learn more about our extensive assortment of security solutions.
What is The Master Lock Company's Revenue?
The Master Lock Company's estimated revenue for 2024 is $650M.
What does The Master Lock Company do?
The Master Lock Company is celebrating 100 years of empowering people to live a safer, more secure life. Throughout its 100-year history, Master Lock has provided peace of mind and protection to millions across the globe where they live, work and play. With a wide selection of tried and true products and newer, user driven innovations in the market, Master Lock has helped multiple generations secure what's important. Protecting Property. People. Life. It's a responsibility we take seriously – one that will guide us for the next 100 years – to fulfill the expectations of our customers and end users while remaining true to the beliefs we share as a company.
What are the monthly traffic metrics for Masterlock?
6/mo Traffic Growth
1.70%
All Time Traffic Growth
Create Free Account
Monthly Hits
288k
Time on Site
1.7Mins
Pages per Visit
2.0
Bounce Rate
58%
How fast is Masterlock growing?
Masterlock has grown by 2.9% in the last 6 months according to SimilarWeb.
How do people interact with Masterlock?
Last month, Masterlock received 288k visitors who spent an average of 1.7 minutes on the website and visited 2.0 different pages per session. Overall, 58% of people bounce on the first visit.
How do people find Masterlock?
51.7k people (18%) visit Masterlock directly. 192.6k (67%) people search for them in Google. Whereas, 1.3k (0%) discover Masterlock through Facebook, Reddit, and YouTube. 2.8k (1%) visitors come from Masterlock's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.
Who uses Masterlock?
Masterlock's top market is the United States and they receive 212.4k (73.7%) people.Then the 2nd is Canada with 30.6k (10.6%).The 3rd is is Australia with 5.9k (2.1%).
Traffic Growth (last 6 months)
What are Masterlock's ads on Google?
Google Ads
Masterlock.com Official Site - Now Even Stronger
http://www.masterlock.com
Choose Master Lock for Everything Worth Protecting. Safes & Lock Boxes. Bike Locks.
Masterlock.com Official Site | Durability You Can Trust
https://www.masterlock.com/
Choose Master Lock for Everything Worth Protecting.
Masterlock.com Official Site - The Master Lock Company
http://www.masterlock.com/
Manufacturer of Locks, Safes and Security Products for Home & Business Services: Lost Key, Lost Combination, Architectural Specifications…
Masterlock.com
http://www.masterlock.com/
Official Website of Master Lock Company
Masterlock.com Official Site | The Master Lock Company
https://www.masterlock.com/
Manufacturer of Locks, Safes and Security Products for Home & Business Limited Lifetime Warranty · 4-Dial Combination · Push Button Combination · Custom Laser Engraved
What do Masterlock's customers say about them?
Review Score
2.4/5
Total Reviews
10
Info
Master Lock5 Star
10.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
90.0%
Read reviews that mention
Mr David Crouch
Masterlock bluetooth Key Safe
Reviewed on 2021-05-23T21:31:40
I can see why the reviews are so bad on here given my experience of this shambles of a Company.My company purchased a MasterLock bluetooth remote key safe via a security company and it has worked well for 6 months. We decided to install the very same product at a property in the Midlands. I went on the company website who advise customers who the selected suppliers are. I contacted all of them and the only supplier to carry this was Amazon so I went ahead with the purchase from them. The product arrived quickly, and I went to set it up as we did the first one. We were given an activation code and product ID as before and went through the simple process of set up. Both the phone set up and on-line account set up failed and gave us an email address to contact them for an 'upgrade'. We contacted them on Monday 17th May with the required information and got an automated reply that they would come back to us as soon as they could. By Thursday we had heard nothing in spite of sending reminder requests so have had to return the product. I attempted to contact them through Twitter, Facebook and LinkedIn and still got no reply. The key safe has been returned and we will be moving to a manufacturer who values customer service.
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David Collins
Wonderful service. Thankyou
Reviewed on 2021-05-13T14:28:40
Screwfix did not want to know when one of my Masterlock Combination padlocks broke after 16 months useon a little used shed quoting a 12 month guarantee despite the part lifetime warranty on the packing
So a call to Master lock in the USA and they are sending me a replacement and we’re happy to do so
Wonderful service
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Toy Suzu
Bought a 3 pack of keyed alike locks on…
Reviewed on 2021-05-12T21:25:36
Bought a 3 pack of keyed alike locks on line. $44.95. Came with 2 keys. 2 keys!? 3 locks, 2 keys!?Seriously, What's up with that!? Product code M115BLCTRILH
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Debbie Dewhurst
Genuinely the worst company - avoid!
Reviewed on 2021-04-13T08:29:05
Genuinely the worst company I have ever dealt with. Happy to take your money in the U.K.but offer no customer service whatsoever. None of the UK based numbers work or receive responses. The USA based U.K. help line detailed on the website is only open in line with US times and takes 30 minutes to get through to, just to tell you that they can’t help U.K. customers and advise you to call the EU helpline? No response to emails, online support form, or messenger. I’m left with a malfunctioning £300 safe that I can’t access essential paperwork for my father’s funeral arrangements and am needing to call out a locksmith at the cost of £235 during a pandemic. Please think very carefully before purchasing from master lock in the U.K.
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Miri Pennington
LPL has been exposing & destroying the…
Reviewed on 2021-03-23T00:52:04
LPL has been exposing & destroying the 'Masterlock' reputation for years. 100 year anniversary lock was picked apart within thirty seconds...Choose any other brand as they are leagues ahead.
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Elaine Morris
Seriously i would give no stars if able…
Reviewed on 2020-11-09T15:21:27
Seriously i would give no stars if able they only got one star as it is the lowest that can be given.This is the second key safe we have purchased and has yet again failed ( both within 12 months of purchase). The key safe would not open despite attempts by 4 different people for over 2 hours . This left my elderly disabled mother in the house alone as carers were unable to gain entry . Every attempt to contact the company failed including 6 emails ( no reply to any) and 6 phone calls 5 of which were to non existent numbers the fifth was a secretary who was at home self isolating and the best advice they gave was buy another one from screwfix and physically knock the existing one off the wall as there is no other way to rectify this . No customer services in the uk just one sales office not manned due to covid 19as per the government guidelines. I would never recommend or buy another product from them and would strongly advise against you doing so . Lifetime guarantee it states clearly on the box ....... well good luck with that one . Totally shambolic .
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Rune Thorsen
They just cut the chain in less than 10…
Reviewed on 2020-09-15T16:09:08
They just cut the chain in less than 10 minutes and my bike was gone.
Julian
Keybox broken after a few months
Reviewed on 2020-07-29T19:30:25
Keybox broken after a few months. They mention that it is guaranteed for life, but when I contactedtheir after-sale support they never replied.
read more
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